Grow Your Company or Personal Brand with this New Guide to Influencer Strategy

August 29, 2016

This guest post was contributed by Niti Shah, who is the Senior Marketing Manager, Southeast Asia, for HubSpot.

Take a look at the brands and individuals you follow and get your inspiration from, whether it's on LinkedIn Pulse, blogs, or at events. What is it about these people that makes you listen more closely, compared to their peers in the industry?

They’re influencers.

Influencers are individuals or brands that are considered thought leaders and trendsetters in their particular niche. This could be something as broad as business, fashion, and advertising, or as specialized as landing page conversion optimization, jewelry design, or ethical mining. Within their niches, influencers have a large proportionate following — people listen to them because they have expertise, authority, and a proven track record of being ahead of the curve. (Oftentimes, they're also entertaining). 

While it’s fantastic to have individuals and brands as role models to follow, you’re probably also keen to become that brand or individual others aspire to follow and learn from.

The question is, how do you actually become an influencer? After all, not just anyone can become one, or there’d be too much noise.

To become an influencer in your industry, you need a solid strategy to grow your individual or company’s brand. In this new ebook from LinkedIn and HubSpot, How to Become an Influencer in Your Industry, we’ll walk you through the steps you’ll need to take to establish yourself and grow your reach. You’ll learn:

  • What Makes an Individual or Brand An Influencer -- what’s the psychology behind influence? What qualifies someone as an influencer?

  • Building your influencer strategy -- learn how to identify an audience, build a content strategy, and establish yourself or your brand  as an expert and thought-leader.

  • Grow your reach -- get actionable tips on increasing your following and brand awareness through networking, online activities, and events.

If you want to become an influencer but don’t know where to start, this free ebook is a great first step towards building your brand. Get your free copy now and begin your influencer journey!