The Sophisticated Marketer's Guide to LinkedIn: The 5 Year Anniversary

April 10, 2019

For the last five years, The Sophisticated Marketer’s Guide to LinkedIn has been the definitive guide to growing businesses and building brands on our platform. We launched it in January 2014 to answer the questions that we kept hearing marketers ask: how to advertise on LinkedIn, how to sponsor content on LinkedIn and build an effective content strategy through our platform – and just as importantly, how to build your own personal brand. It remains our most regularly downloaded piece of ‘big rock’ content, which shows that questions about how to use LinkedIn for marketing are as relevant now as they ever have been.

We believe that successful content marketing happens when you earn and retain the attention of your audience. Sophisticated marketers everywhere gave us a chance when they picked up the first edition of the guide in 2014. And we’d like to think that we earned the right for them to return to our guide by making sure it informs, it inspires, and it offers insights and ideas they wouldn’t have found anywhere else.

Just as marketing has changed a lot since 2014, so has LinkedIn. We’ve added powerful new marketing solutions, new ways to buy ads, and new capabilities for publishing content, targeting marketing activity, and tracking the reach, engagement and ROI that you generate. In 2019, there are more ways to market on LinkedIn than ever before. We’ve updated our guide to help you make the most of all of them.

The five year anniversary edition of The Sophisticated Marketer’s Guide to LinkedIn has all of the advice that has been guiding marketing strategies for the last five years – plus a great deal more. You’ll find tips and tactics for every LinkedIn Marketing Solution, and advice from marketing influencers on all of the different roles that LinkedIn can play for your business. 

Here are just some of the things you’ll find inside:

  • Tips and tactics for every LinkedIn Marketing Solution: Sponsored Content, Sponsored InMail, Dynamic Ads, Text Ads,  Pages, Conversion Tracking, Elevate and more
  • How to unlock the power of LinkedIn's Partner Program
  • How to balance organic and paid activity for maximum effectiveness
  • How to publish on LinkedIn – and build both your own brand and that of your business

To make sure you’re making the most of LinkedIn in 2019, make sure you download the five year anniversary edition of The Sophisticated Marketer’s Guide to LinkedIn.