Hotter than Hot: Introducing the New Secret Sauce Recipe for Marketing on LinkedIn

Same bottle. More flavor.

March 14, 2018

LinkedIn Secret Sauce Guide

A year ago, we shared our special in-house recipe. When we released Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, we made public all of the tactics and tips used by the LinkedIn Marketing Solutions team when executing campaigns on our own platform.

Now, we’re bringing back the Secret Sauce and turning up the heat. Same bottle. More flavor.

The ability to tolerate high levels of spice comes with practice and repetition. Over time, your tongue becomes conditioned to handling hot foods. Suddenly, that jalapeno pepper that used to provide a good sweat no longer delivers its previous punch. At that point, you’ve got to climb the Scoville scale to get your fix.

In this same spirit, we’ve reconfigured the ingredients and formula for our Secret Sauce for an even bolder flavor. In the revamped guide, you’ll find updates that reflect all we’ve learned since releasing the original guide back in early 2017.

Among the tasty additions for this extra-hot concoction:

  • Our latest A/B tests and real results using LinkedIn Sponsored Content, InMail, Dyanmic Ads, and Lead Gen Forms
  • Fresh examples demonstrating the latest best practices in action
  • Tactics we’ve developed to maximize recently unveiled tools like LinkedIn Matched Audiences and the LinkedIn Insight Tag
  • Advanced methods for producing and showing stellar campaign ROI

Our team is continually refining our own LinkedIn marketing approach as we gain a better understanding of what resonates with professional audiences and drives superior results. This guide is not prescriptive but rather should give you ideas of tests you can run to see what resonates with your audience.

This updated guide will equip you with all the inside tips and tricks you need to turn up the heat on your LinkedIn campaigns and scorch your marketing goals in 2018.

Download The Secret Sauce: How LinkedIn Turns Up the Heat on Their Marketing Campaigns and let’s get cooking with some of your most effective campaigns yet.