Creating Your First Big Rock: A Step by Step Guide for Marquee Content

June 3, 2015

There has been an explosive rise in content marketing over the past few years. According to Trackmaven, content marketing increased by 78% during 2013 and 2014 alone. That is an ocean of blog posts, infographics, and SlideShares, all competing for attention. Researchers have even coined terms like “content shock” and “infobesity” to explain today’s information-saturated digital space.

In the content marketer’s quest to rise above the noise and be heard, the solution isn’t more content; it’s better, more relevant content. Big Rock content is how today’s marketers earn attention and credibility on topics their audiences care deeply about.

The LinkedIn Marketing Solutions team has enjoyed success with Big Rock Content (like the Sophisticated Marketer’s Guide series). And to help you craft your own, we are pulling back the curtain to reveal how we create, publish, and repurpose Big Rock content.

Download Creating Your First Big Rock: A Step by Step Guide for Marquee Content for an in-depth look at the tools, tips, and processes behind creating the Big Rock content that will guide your content marketing strategy. We cover each stage of development, from conceptualization to measuring success.

Dig into the eBook to discover:

  • Tools to help you find your perfect topic
  • How to establish credibility for your content
  • The essential checklist for a successful launch
  • Three key metrics for measuring your Big Rock’s effectiveness
  • How to repurpose Big Rock content to fuel social and demand gen channels for months

When your audience is drowning in an ocean of content, give them a Big Rock to climb onto.

Download Creating Your First Big Rock: A Step by Step Guide for Marquee Content to get started.



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