7 Sessions You Don’t Want to Miss at Content Marketing World

September 1, 2016

Content Marketing World

When Content Marketing World kicks off in Cleveland next Tuesday, September 6, some big names will be at the conference:

  • Mark Hamill, Luke Skywalker himself, will close out the event with his keynote speech.
  • Cheap Trick will make sure mommy’s all right and daddy’s all right with a Wednesday night concert.
  • And the Godfather of Content Marketing, Joe Pulizzi, will open the general session with his own keynote.

But there are scores of rewarding sessions at Content Marketing World, and it can be difficult to decide which ones to attend. We’ve done some of that homework for you and identified seven can’t-miss sessions at this year’s Content Marketing World:

Content’s Fortune and Glory: How to Make Friends, Rank High and Get Famous Online

September 7, 9:15am

In this keynote address, Andy Crestodina, Co-Founder/Strategic Director of Orbit Media Studios, will make the case that the key to content marketing is collaboration. He will outline a step-by-step process for building relationships that lead to better content and more traffic.

Killer Content: How Brilliant Brand Create Less Content and Deliver Bigger Success

September 7, 11:35am

Many companies struggle with creating enough content to feed the beast. In this session, Andrew Davis, Founder, Monumental Shift, asks the question, What if we don’t need all of this content? He will show how it’s possible to create fewer pieces of content while still delivering powerful results.

The Microsoft Factor: Scaling Influencer Marketing to Transform a Global Brand

September 7, 12:35pm

In this session, Microsoft shares how it scaled its influencer marketing program, which required major changes “all the way from the C-suite to daily tweets." Pierre-Loic Assayag, CEO of Traackr; Amanda Duncan, Senior Marketing Manager, Microsoft Influencer Relations; and Eve Psalti, Global Director, Education Audience Strategy, Microsoft Education will provide the details on how you can build your own influencer marketing program.

A Look Back at the Best Marketing of 2017

September 7, 5:05pm

In her keynote speech, Ann Handley, Chief Content Officer of Marketing Profs, will peer 365 days into the future all the to Content Marketing World 2017 — to share what she thinks we’ll be talking about, what marketing programs we’ll remember, and what we did to inspire our audiences.

How to Build a Global Content Marketing Team

September 8, 10am

Pam Didner, author of Global Content Marketing, will share best practices for creating cross-regional content marketing initiatives. She’ll demonstrate how to build a global team, how to balance global and local perspectives, and when to say, “No.”

How to Use Improve Techniques to Improve Your Storytelling

September 8, 11:05am

Tim Washer, Creative Director at Cisco Systems and the funniest man in B2B marketing, demonstrates how to use four principles from improvisational theater to improve your storytelling. He’ll also offer some alternative approaches to the “talking head” video.

Great Content. Now What Are You Going to Do With It. Let’s Talk Native Advertising.

September 8, 1:45pm

This panel will address how marketers can maximize their content investment for maximum gain by leveraging native advertising. Susan Borst, Senior Director of Industry Initiatives, IAB, will moderate the panel. The panelists are Andrew Goldman, Global Lead, Agency Holding Companies, LinkedIn; Jesper Laursen, CEO, Native Advertising Institute; Moritz Loew, Senior Vice President, Global Sales, Triplelift; and Ann Marinovich, Senior Vice President, Advertising Products & Strategy, Forbes. 

See you at Content Marketing World next week, where LinkedIn Marketing Solutions will be sponsoring the metrics and analytics content track.

For more guidance on how to boost your content marketing performance, download The Sophisticated Marketer’s Guide to Content Marketing today. 

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