Learn more about the LinkedIn Collective, a community designed for and by B2B marketers to inspire excellence and success for all of us.
Get inspiration, insights and innovative ideas to help you achieve B2B marketing success
-
Targeting and audience building
Understanding who makes buying decisions is crucial for B2B success. Learn how buying committees have evolved.
-
New research shows that generative AI is reaching a state of relative maturity in B2B marketing, and becoming a central focus in skill development.
-
Trends, tips, and best practices
Get advice on building a better content workflow, mastering influencer marketing, and more in this week’s roundup.
-
Get your content in front of the right audience with influencer co-created content. Here’s how.
-
Targeting and audience building
Ready to refine your audience targeting strategy? Explore the latest on B2B audience targeting in our guide full of practical LinkedIn tips.
-
Track these website metrics to understand and optimize the performance of this essential B2B marketing touchpoint.
-
Trends, tips, and best practices
Discover why B2B brands struggle with CX and how "Customers Know You Suck" by Debbie Levitt provides the framework to improve customer satisfaction and loyalty.
-
Trends, tips, and best practices
This week’s round up features data-driven best practices for B2B marketing, a new way to look at marketing ROI, and much more.
-
Repurposing content is one of the biggest efficiencies you can bring to your strategy. Learn how to spin quality content into multiple shareable assets.
-
Content marketing remains the engine that drives B2B business strategies far and wide, even as best practices evolve.
-
Lead generation is where marketing makes its biggest measurable impact on pipeline and revenue. Learn how to do it effectively.
-
Struggling with your LinkedIn Page content? We've got you covered with 15 innovative post ideas to spark conversations and elevate your brand.