Live Webinar: How to Market to Who Matters for Your Business
May 14, 2016
The long tail of the Internet has something for everyone. Sites that speak to your political persuasion. Sites that dissect your favorite college football team year round. Millions of sites that give new meaning to the word niche.
While the long tail is fascinating, the real action of the Web takes place on a handful of powerful sites. There’s Facebook for keeping up with friends. Google for search. YouTube for video. Amazon for shopping. And LinkedIn for professional networking and content.
Many marketers build their entire programs around these powerful destinations, and if you’re marketing to professionals, LinkedIn is increasingly front and center. More than 433 million professionals have profiles on LinkedIn, and for the first time in the history of media, marketers can engage all the world’s professionals in one place — the LinkedIn platform.
To learn more about the power of LinkedIn for reaching professionals, register today for “Market to Who Matters: New Ways to Exceed Your Marketing Goals With LinkedIn” webinar, which I will be presenting on Wednesday, May 18 at 11am PT/2 pm ET.
In this in-depth webinar, you’ll discover the reasons why almost 95 percent of B2B marketers use LinkedIn to distribute content and why LinkedIn is hands down the number one social network for lead generation. I’ll also demonstrate how to use both organic and paid content marketing on LinkedIn to reach the 40 million decision makers and 61 million senior-level influencers who are on the platform.
LinkedIn is a powerful content marketing tool for marketers looking to communicate with professionals. There are 9 billion content impressions per week on the LinkedIn platform. There is 15 times more content than job listings in the LinkedIn feed. And almost 60 percent of the content on LinkedIn is consumed via mobile.
In the webinar, I’ll outline how to build a LinkedIn marketing program around the concepts of define, target, engage, and optimize.
You first define your goals: Do you want to build awareness? Do you want to engage your audience with content? Do you want to generate leads? Many marketers want to do all three.
Next, you choose your target audience. LinkedIn is a platform designed to reach your target audience at scale. You can define your audience by their business demographics — their job title, company size, geo-location. You can also define your target by their interests — the LinkedIn Groups they’ve joined, the skills listed on their profiles, or your own audience data.
You can engage your audience in a range of ways with organic and paid content on LinkedIn. You can organically distribute content via your LinkedIn Company Page, Showcase Pages, SlideShare, and by publishing long-form content. You can expand your targeted reach with paid options such as LinkedIn Sponsored Content, LinkedIn Sponsored InMail, Display Ads, and Dynamic Ads.
You can hone your performance by optimizing your marketing investment on LinkedIn. Our tools enable you to ensure you’re reaching the right audience, getting the right kind of engagement, and ultimately generating the kind of leads your sales team wants.
Finally, in this webinar, we’ll also share success stories of how many brands have generated strong results on LinkedIn — building awareness, driving thought leadership and generating leads.
To gain insight into how to market to who matters on the LinkedIn platform, register for this webinar today!