Market to Who Matters with the LinkedIn Marketing Solutions Platform Overview [eBook]

August 3, 2016

What is LinkedIn for?

Any conversation about marketing on LinkedIn has to start with that simple question. Our mission statement says LinkedIn is intended “To connect the world’s professionals to make them more productive and successful.”

We’ve achieved some success with that mission. With LinkedIn, marketers, for the first time in history, can reach the world’s professionals — all in one place. There are currently more than 433 million professionals on LinkedIn, including a large number of senior decision makers:

These are the decision-makers, influencers, and the leaders of today and tomorrow—precisely the people you want to target. But that doesn’t fully tell us what LinkedIn can do for marketers. To really answer the question in a useful way, we have to rephrase it:

What do people use LinkedIn to do?

The answer may surprise you.

Our research shows that people come to LinkedIn to connect with people and brands, and to engage with content. There are 15 times as many impressions in the feed for content as there are for job postings. In all, there are 9 billion content impressions in LinkedIn feeds every week.

Our members are telling marketers loud and clear what they want to use LinkedIn for. They want to read your content. They want to interact with your brand.

That’s what the team at LinkedIn Marketing Solutions (LMS) wants, too. When you produce great content and deliver it to members who will love and share it, everyone benefits. We provide a better user experience. Our members get value from your content. You get to grow your audience and convert them to subscribers, leads, and customers.

We have developed a toolkit marketers can use to reach the right audience with the right content on LinkedIn. The more than 150,000 brands that use these tools well are already seeing great results. But we want to make sure every marketer knows how to get the most out of our platform.

Today, we’re announcing a new eBook: The LinkedIn Marketing Solutions Platform Overview. It’s a guide both for marketers just getting started, and those who are looking to give their LinkedIn marketing an extra boost.

The eBook explains every service on the LMS platform: What each one is, how to best use it, and what goals each can help you achieve. LinkedIn is the most effective platform to engage the people that matter most to your business. LinkedIn is the top rate social network for lead generation, so it’s no wonder that 94 percent of B2B markets use LinkedIn to distribute content.

Most importantly, the eBook looks at the larger context of achieving business goals on LinkedIn, from awareness to engagement to conversion. You will learn how to use the LMS platform on each step of a four-step strategy:

If your target audience includes business professionals—from the C-suite to the practitioners—your audience is on LinkedIn, and they’re looking for valuable content. Make sure you’re using our toolkit to reach and engage them.

Download The LinkedIn Marketing Solutions Platform Overview to get started.