Trust is the foundation of B2B influence. See why video and creators are the most effective tools for building it in the 2025 Benchmark Report.
You’ve Got Questions. We’ve Got Benchmarks.
What's New in the Marketing Collective
A community designed for and by B2B marketers to inspire excellence and success in the industry.
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Dreamdata shares outlines findings from their recently published 2025 LinkedIn Ads B2B Benchmarks Report, including why the B2B buyer journey is longer, why LinkedIn Ads offer t...
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Our latest LinkedIn B2B Benchmark Report, titled AI Is The New Advantage, reveals that AI is no longer new to B2B marketers and that it is part of their daily workflow. This pos...
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We've all heard the adage: buyers don't trust brands; they trust people. In a business environment where trust is more elusive than ever, the cost of brand mistrust is an expens...
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Learn how to build your B2B brand with LinkedIn video ads. Discover key ad formats, proven strategies, and partner solutions.
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Understanding the tools at your disposal and when to use each is the first and most important step toward LinkedIn advertising excellence.
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Drive ROI and gain extra share of voice by discovering the four primary drivers of ROI with LinkedIn video ads.
Latest Stories
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Discover how to define your B2B marketing measurement strategy in a way that builds a foundation for effective and purposeful engagement.
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Dreamdata shares outlines findings from their recently published 2025 LinkedIn Ads B2B Benchmarks Report, including why the B2B buyer journey is longer, why LinkedIn Ads offer t...
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Discover how Alaan used LinkedIn Ads and Factors.ai’s Conversions API to prove ROI and reduce cost per lead by 56%
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Measurement is a top priority for B2b marketing leaders everywhere. Based on expert insight and unique data, here’s the path forward.
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B2B buying committees are increasingly using trust as their deciding factor. Learn how to create authentic content that builds trust throughout the buying journey.
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Full-funnel marketing sounds complex, but with the right ingredients and recipe, marketers can unlock results that show unmistakable business impact.
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See how Salesforce used CTV Ads on LinkedIn and iSpot’s integration to reduce media waste, improve targeting, and boost impact, all without increasing spend.
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LinkedIn is rated as the number one platform for collecting quality leads. Lead Gen Forms are the tool that puts your pipeline building in motion.
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Go behind the scenes of Zapier’s LinkedIn creator pilot: how we chose creators, collaborated on messaging, boosted results, and landed a 27% higher landing page CTR—with screens...
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Expanded revenue measurement in LinkedIn’s Campaign Manager helps B2B marketers understand company-level and campaign-level impact to grow business outcomes.
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Discover how B2B influencers and video combine to build trust, expand reach and connect with today’s buyers in a more authentic, impactful way.
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Want to grow your brand’s market share? Learn why Share of Voice and Extra Share of Voice are essential in B2B marketing – and how creativity can help.