Learn more about the LinkedIn Collective, a community designed for and by B2B marketers to inspire excellence and success for all of us.
Get inspiration, insights and innovative ideas to help you achieve B2B marketing success
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Explore the vital role of authenticity in influencer marketing and its impact on building trust in B2B relationships.
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Unlock the power of thought leadership by understanding what makes it most effective in the eyes of decision-makers.
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Learn how to level up your display ads and maximize the impact of your marketing spend with these proven best practices.
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Our latest research, in partnership with Interpret, found that the content that members consume on LinkedIn puts them in an aspirational mindset and increases their propensity t...
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The latest thought leadership research from LinkedIn and Edelman pinpoints three key qualities that decision-makers want to see in the content.
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In-person events are back! But we can still use some virtual event best practices to create a truly unforgettable experience. Here’s how.
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Reaching and influencing your B2B audience in the age of omnichannel complexity requires strong planning and alignment.
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Whether you’re crafting thought leadership content on a trending topic or airing your latest advertising campaign, you can produce effective B2B video content for LinkedIn.
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Trends, tips, and best practices
Meet the marketing challenges of a post-cookies world with insights from this month’s featured book: Becoming a Privacy-Centric Marketing Organization.
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Targeting and audience building
LinkedIn’s playbook for navigating privacy changes is here. As the digital landscape is reshaping, adopt new solutions and build resiliency for the future.
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To capture the attention of high-value consumers, marketers must leverage the right platforms to connect and engage at the crossroads of work and life. Learn why LinkedIn is the...
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Here’s how technology can support your marketing strategy while human skills lead the way.