With a professional network of more than 500 million members, it’s easy to find your ideal audience on LinkedIn. Our members share exactly who they are and what they’re here for. Job title, company, industry, seniority, education—there’s no shortage of data you can use to refine your targeting.
But with so many professional targeting options, where do you get started? And how do you make sure you’re using LinkedIn’s targeting capabilities to drive the most qualified leads?
We’ve seen that with an effective targeting strategy on LinkedIn, marketers achieve higher engagement and higher conversion rates. That’s why we developed the eBook, Unleashing LinkedIn’s Targeting Capabilities. It gives marketers and brands a straightforward guide to using our targeting tools to their full potential. By using this guide, even novice LinkedIn marketers can build targeting strategies that increase conversion rates and deliver stronger ROI.
“With LinkedIn, we can get specific with whom we’re targeting – by account, title, industry, level, geography – all in one platform. I haven’t seen any other platform that granular.” - Lin Ling, Growth Marketer, Spigit
And with our recent launch of Matched Audiences, LinkedIn’s targeting capabilities just got even better. Matched Audiences gives you the ability to use your own first-party data in addition to LinkedIn’s professional data to build custom audiences. With Matched Audiences, you can re-engage visitors with Website Retargeting, market to influencers and decision makers with Account Targeting, and upload or integrate your lists of contacts with Contact Targeting.
Recommended: Sophisticated marketers share their audience targeting strategies on LinkedIn.
Download Unleashing LinkedIn’s Targeting Capabilities to learn:
- What targeting facets are available on LinkedIn and how to use them effectively
- Step-by-step examples of how to combine multiple targeting facets together to reach your target audience
- How to integrate your own data and unlock more customized options through Matched Audiences
- Tips to optimize your targeting strategy
...and much more.
Get started on the path to smarter marketing by downloading Unleashing LinkedIn’s Targeting Capabilities today.
