I Scream, You Scream, We All Scream for LinkedIn Matched Audiences [Infographic]

August 28, 2017

LinkedIn Matched Audiences

One scoop or two? Hey, why not three?

Our newest infographic offers up so much tasty targeting goodness, you’ll have a hard time consuming it all before the summer comes to an end.

Many marketers are finding their sweet spot on LinkedIn with Matched Audiences, and our vibrant visual lays out the essentials of this powerful feature. We’ll guide you through three flavors that come together for the perfect treat: Chocolate (Website Retargeting), French Vanilla (Contact Targeting), and Strawberry (Account Targeting).

By scrolling through the infographic below, you will learn how to:

  • Set up retargeting, which can improve conversions by a cool 70%
  • Create a gourmet audience of contacts that can increase click-through rate by 37%
  • Serve custom ad content to specified accounts and produce up to 20% more sales opportunities
  • Emphasize priority accounts to scoop up maximum value
  • Strengthen sales and marketing alignment by refining your prospecting scope

I scream, you scream, we all scream for sharply targeted, results-driven B2B social media marketing campaigns. That’s how it goes, right?

Anyway, dig in before it melts!

And for a step-by-step guide on leveraging the power of LinkedIn’s targeting options to reach the professionals who matter most to your business, download our guidebook, Unleashing LinkedIn’s Targeting Capabilities