Where B2B Marketers Achieve Undeniable Results [Interactive Infographic]
April 17, 2017
Like you, the team here at LinkedIn Marketing Solutions is responsible for proving our contribution to the company. We understand the challenge, the work that goes into it, and the importance of getting it right.
That’s why we’re dedicating an entire week to helping you show off your successes at every turn. It’s Proof Week on the LinkedIn Marketing Solutions blog – a celebration of data-backed marketing ROI. During Proof Week, expect lots of content and examples to help you not only make an impact, but also to demonstrate just how big of an impact you’ve made.
It Starts with a Proven Platform
In the modern era, prospective buyers don’t come to us. Instead, we need to engage them where they spend time. Using LinkedIn as your platform, you can reach the world’s professionals all in one place.
LinkedIn is where nearly 500 million professionals gather to stay connected and informed, advance their careers, and work smarter. These are the decision-makers, influencers, and the leaders of today and tomorrow, and together they comprise the largest global community of business professionals.
All Leads Are Not Created Equal
Reaching a targeted audience is the first step to driving quality leads. And quality matters. According to the 2017 State of Digital B2B Marketing report, the top goal this year is delivering quality leads.
It’s no wonder we see a strong push for lead quality over quantity. A high volume of low-quality leads distracts sales professionals from more promising opportunities. In other words, high-quality leads allow your sales team to spend less time researching and qualifying leads and more time guiding qualified prospects down the path to purchase.
It turns out, many B2B marketers find LinkedIn a prime source of high-quality leads. In fact, LinkedIn drives more B2B leads than any other social network. Not only can you reach your desired audience on LinkedIn, you can convert them into Sales Qualified Leads (SQLs), often at a lower cost than through other channels.
Make Your Case for Boosting Content Marketing ROI
Use the stats below to make a case for your first campaign on LinkedIn. Once you drive undeniable results, you can use that proof to make the case for your next campaign…and so on. In fact, we’ll show you how to do just that all week so be sure to check back for more Proof Week content.