Learn more about the LinkedIn Collective, a community designed for and by B2B marketers to inspire excellence and success for all of us.
Get inspiration, insights and innovative ideas to help you achieve B2B marketing success
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Get your content in front of the right audience with influencer co-created content. Here’s how.
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Targeting and audience building
Ready to refine your audience targeting strategy? Explore the latest on B2B audience targeting in our guide full of practical LinkedIn tips.
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Track these website metrics to understand and optimize the performance of this essential B2B marketing touchpoint.
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Trends, tips, and best practices
Discover why B2B brands struggle with CX and how "Customers Know You Suck" by Debbie Levitt provides the framework to improve customer satisfaction and loyalty.
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Trends, tips, and best practices
This week’s round up features data-driven best practices for B2B marketing, a new way to look at marketing ROI, and much more.
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Repurposing content is one of the biggest efficiencies you can bring to your strategy. Learn how to spin quality content into multiple shareable assets.
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Content marketing remains the engine that drives B2B business strategies far and wide, even as best practices evolve.
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Lead generation is where marketing makes its biggest measurable impact on pipeline and revenue. Learn how to do it effectively.
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Trends, tips, and best practices
New LinkedIn data highlights key CMO trends that are shaping the future of marketing leadership.
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Trends, tips, and best practices
This week’s roundup features advice and rationale for making B2B brand building an essential part of your marketing strategy.
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By focusing on metrics like Share of Mind and Social Sentiment, you can finally tell the real story of how your brand is performing on social media.
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Discover how B2B marketing leaders are measuring their brand-building efforts, and which LinkedIn tools can help bring clarity to your attribution.