Trust is the foundation of B2B influence. See why video and creators are the most effective tools for building it in the 2025 Benchmark Report.
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What's New in the Marketing Collective
A community designed for and by B2B marketers to inspire excellence and success in the industry.
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LinkedIn’s research with Edelman shows that hidden buyers can be highly influential. See how marketers can use thought leadership to find and align these buyers.
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Dreamdata shares outlines findings from their recently published 2025 LinkedIn Ads B2B Benchmarks Report, including why the B2B buyer journey is longer, why LinkedIn Ads offer t...
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Our latest LinkedIn B2B Benchmark Report, titled AI Is The New Advantage, reveals that AI is no longer new to B2B marketers and that it is part of their daily workflow. This pos...
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Discover how ServiceNow blended CTV and LinkedIn’s BrandLink to humanize AI, grow awareness and deliver measurable conversions.
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Discover how new LinkedIn tools can help B2B marketers drive more high quality outcomes with Conversion Value Optimization, Qualified Leads Optimization, and Conversion Lift Tes...
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The Capture phase of B2B marketing measurement is where data collection begins. Learn how to tag, track, and sync your way to a clearer picture of customer behavior.
Latest Stories
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Discover how ServiceNow blended CTV and LinkedIn’s BrandLink to humanize AI, grow awareness and deliver measurable conversions.
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The Evaluate & Maximize phase of B2B marketing measurement is where insight becomes impact. Analyze performance from initial engagement to bottom-line revenue.
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LinkedIn’s research with Edelman shows that hidden buyers can be highly influential. See how marketers can use thought leadership to find and align these buyers.
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See how new LinkedIn tools allow small businesses to get campaigns live faster, waste less budget and optimize quickly — without needing a big team.
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Introducing LinkedIn's new Company Intelligence API: a game-changer for B2B marketers facing increased pressure to prove ROI.
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The Activate phase of B2B marketing measurement is about turning signals into action. Learn how to use audience data and AI tools to improve your outcomes.
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Trends, tips, and best practices
Learn the top B2B buyer trends shaping decisions today and how LinkedIn helps marketers adapt with trust, creativity and measurable impact.
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The Capture phase of B2B marketing measurement is where data collection begins. Learn how to tag, track, and sync your way to a clearer picture of customer behavior.
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B2B marketers know that strong brand awareness is essential to lower-funnel success. Here’s how Trustpilot goes about showing it.
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Discover how to define your B2B marketing measurement strategy in a way that builds a foundation for effective and purposeful engagement.
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Dreamdata shares outlines findings from their recently published 2025 LinkedIn Ads B2B Benchmarks Report, including why the B2B buyer journey is longer, why LinkedIn Ads offer t...
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Discover how Alaan used LinkedIn Ads and Factors.ai’s Conversions API to prove ROI and reduce cost per lead by 56%