2019 B2B Marketing Trends: Ideas For The Contrarian Marketer
October 17, 2018
The most profitable ideas are contrarian ideas. If you don’t believe me, re-watch The Big Short. In the years leading up to the 2008 financial crisis, a few misfit investors became convinced that the housing market was a bubble and decided to bet on a crash. All of their peers in the industry thought this was an act of madness. But when the market crashed in 2008, the contrarians who bet the farm against the bubble made hundreds of millions of dollars.
This is as true in the world of marketing as it is in the world of finance. If your marketing strategy is based on consensus opinion --- even if that consensus opinion is right --- you’re destined to fail. If your competitors are doing exactly what you are doing, then you have no advantage, by definition. But if you’re doing what no one is doing, and you’re right, then you might just be setting yourself up for a “Big Short” moment, where you alone succeed, in a big way.
We here at LinkedIn want to see you succeed in a big way. And that’s why today, we’re delighted to release our 2019 B2B Marketing Trends, a compilation of contrarian ideas in marketing. We believe that following these little-known best practices can give you a significant edge over your competition, if you’re brave enough to reject consensus opinion.
We’ll be releasing new trends all the time, but we’re launching with a few of our favorites:
- The Originality Delusion: why old ideas are almost always better than new ideas.
- You Are What You Signal: why expensive ads are more effective than cheap ads.
- The Death Of Personas: why B2B personas are largely a waste of time.
- Media Value Investing: why junior professionals are worth more than CEOs.
- All-Time Marketing: why you should avoid “real-time marketing” like the plague.
You might not agree with all of these ideas, but we hope you’ll find a few that make sense for your brand. One big bet on a contrarian idea is all you need for extraordinary results. Follow the link and find all of the 2019 B2B Marketing Trends here.