What Do Marketers Hope to Achieve on LinkedIn in 2018? [Infographic]

January 16, 2018

Content Planning for LinkedIn Marketers in 2018

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”

Well said, Dr. Seuss. Our goal is to make the LinkedIn Marketing Solutions blog a destination for marketers to read, learn, and open new doors. But doing so requires plenty of learning on our part; in that spirit, we pay close attention to our data and audience feedback.

To this end, we recently posted a survey asking marketers about their LinkedIn priorities, aspirations, and needs for 2018. The results are in, so we’re sharing them in the Seuss-themed infographic below.

For us, this information plays a valuable role in shaping the content and resources we create. For you, we hope it will provide helpful context as to where your fellow marketers expect to focus their efforts in the coming year.

Among the questions explored in the infographic:

  • What are your top marketing priorities for 2018?
  • What’s your “dream big” goal on LinkedIn?
  • What LinkedIn products could you use more help with?
  • What type of content would you like to see more from LinkedIn?

Oh, the places you’ll go in the coming year. We’d love to help you get there. Thank you to all who generously provided their input.

To learn everything you’ll need to know about Company Pages, Conversion Tracking, Matched Audiences, and all of the other topics vital to success on the LinkedIn platform, make sure you subscribe to the LinkedIn Marketing Solutions blog for your regular fix throughout 2018.