Introducing Our Research & Insights Series

We did the research so you don’t have to.

June 4, 2019

LinkedIn Insights

As marketers, we’re always looking for fresh insights about our audiences and our craft. Helpful stats can do wonders to inform our strategies and help us create content for the right people, at the right moments.

But how can you stay up to date with the latest marketing data when it’s often buried in gated studies, TLDR PDFs or other cumbersome mediums?

To help break down the barriers between us and the insights we need to market more effectively, we’re excited to announce our Research & Insights Series across LinkedIn, Twitter and Instagram.

Each week, we’ll be sharing new insights about how and why people buy, who those buyers are on LinkedIn and more. It’s simple, snackable, social and created with marketers in mind.

Here’s a sneak peek: we’ll start by tapping into the value of thought leadership, how buyers use social media to inform decision-making and who those buyers are.

We hope that you’ll find these stats useful as you plan your own marketing programs.

What Motivates Them to Buy [Hint: Thought Leadership & Product Quality]

Our Insight:

Why This Matters:

Thought leadership can drive significant impact throughout the buyer’s journey. Whether a company is trying to build brand awareness, drive consideration or help post-sale with cross-selling or making a customer an influencer, investing in thought leadership could help tip the scales in your brand’s favor. Learn more here.

Our Insight:

Why This Matters:

Want to *successfully* charge a premium for your products? Start by defining a clear vision for your brand. We found that almost half of all C-Suite executives are willing to share contact information after receiving quality thought leadership. Learn more here.

Our Insight:

Why This Matters:

In addition to sharing thought leadership, make sure your product can compete. Today’s buyers are quality obsessed. They’re tapping into a rich pool of resources at their disposal for education, research and input. Things like online reviews, surveys and usage stats from fellow technology users make up 51% of the trusted educational sources consulted throughout the buying cycle. Learn more here.

What They Use to Make Decisions [Hint: Social Media]

Our Insight:

Why This Matters:

Even in industries as heavily regulated as Financial Services, the power of social media in influencing buying decisions is undeniable. And the social proof is only getting stronger: we saw this number grow from 36% in 2015 to 68% in 2018. Learn more here.

Our Insight:

Why This Matters:

It’s now clear that B2B buyer education occurs on social media. But we’re going one step further to argue that deep subject matter education often occurs on LinkedIn. Our platform’s professional audience, brand-safe environment and burgeoning engagement help us be at the crux of the business conversations you (and your brand) want to be a part of. Learn more here.

Who They Are on LinkedIn [Hint: The Decision-Makers of Today and Tomorrow]

Our Insight:

Why This Matters:

The decision-makers you want to reach are on LinkedIn. In fact, engagement with technology-related shares and posts has grown 45% YoY on the platform! Learn more here.

Bringing It All Home

At LinkedIn, we’re committed not only to providing you with a best-in-class B2B marketing platform, but to giving you the tools to succeed with your marketing goals as well. Follow us on LinkedIn to keep pace with our latest insights.

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