Introducing the Essential Guide to Objective-Based Advertising on LinkedIn

September 25, 2019

Introducing the Essential Guide to Objective-Based Advertising on LinkedIn

Earl Nightingale once said that “success is the progressive realization of a worthy goal or ideal.” It is intuitive, then, that to achieve success, we must begin with a specific destination in mind. 

In marketing, a lack of defined objectives can doom a strategy before it even begins to unfold. It’s understandable why this happens — we’re churning out content or campaigns without stopping to fully think them through, or we’re testing a new tactic, or there’s a lack of alignment between various parties involved. But regardless of the reason, a rudderless effort will almost always wind up lost at sea.

Objective-based advertising (OBA) is the new framework upon which LinkedIn Campaign Manager has been rebuilt and reconfigured. We designed this update to bring greater focus, structure, and convenience to planning and running LinkedIn ad campaigns that tightly align with your desired outcome.

Now, you can grab the definitive handbook for navigating this simplified new setup and maximizing your campaign results: The LinkedIn Objective-Based Advertising Guide.

What’s Inside the Objective-Based Advertising Guide?

This free digital guide contains everything you need to progressively realize your worthy advertising goals on LinkedIn. We’ll walk you through the OBA experience step-by-step, showing you how to create campaigns, strengthen your impact, and easily track your results.

Among the topics covered within, you’ll find:

  • A summary of objectives in OBA

    • Brand awareness

    • Website visits

    • Engagement

    • Video views

    • Lead generation

    • Website conversions

    • Job applicants

  • Marketing goals and supporting ad formats associated with each objective

  • Optimization metrics for each objective

  • In-depth explorations of every objective category, including checklists and recommendations

  • Links to additional free resources to further your mastery

  • Various insider “pro tips” from our team

From front to back, the LinkedIn Objective-Based Advertising Guide is built to equip you for success with every aspect of your campaigns. Whether you’re focused on growing brand awareness, driving website traffic or conversions, boosting engagement, garnering video views, generating leads, or all of the above, OBA offers a streamlined path to making it happen on the world’s largest global community of professionals.

To borrow another Nightingale quote, “People with goals succeed because they know where they’re going.” Here’s to knowing where you’re going, and having the right tools to get there.

Interested in learning more? Join us for a live webcast on Wednesday, October 9th at 11am PT as we walk you through the newest OBA features and how you can leverage them to meet your business goals.

Download the LinkedIn Objective-Based Advertising Guide now and you’ll be on your way.