Learn more about the LinkedIn Collective, a community designed for and by B2B marketers to inspire excellence and success for all of us.
Get inspiration, insights and innovative ideas to help you achieve B2B marketing success
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As the era of digital business takes hold, B2B marketers are gravitating toward LinkedIn to connect with audiences, and seeing results.
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How can you do B2B content marketing better than your competitors? With the right strategy, plan, and tools. Reach the next level with this guide.
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The top 10 most in-demand skills for marketers reveal that employers are looking for professionals with vision and the means to articulate it.
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Trends, tips, and best practices
Pledge allegiance to your marketing team, revenue department, and audience for more effective marketing. This week’s roundup can help.
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Generative AI tools can have massive benefits for B2B marketing campaigns – here’s how marketers are using them right now.
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Generative AI tools like ChatGPT open up a world of possibilities for B2B marketers to become more effective, efficient, and – yes – indispensable.
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Trends, tips, and best practices
As marketing technology evolves, innovation has changed from nice-to-have to necessity. Let’s look out how savvy marketers are innovating today.
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LinkedIn Campaign Manager has a new A/B Testing feature that enables you to more rapidly and precisely optimize your campaigns for greater ROI.
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Trends, tips, and best practices
Take the inspiration from your last marketing high and use it to permanently level up your B2B Marketing. This week’s roundup can help.
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For marketers, shareable content can be a powerful way to grow brand awareness and maximize ROI. Discover three keys to shareable content on LinkedIn.
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Trends, tips, and best practices
B2B display advertising is only going to become more essential in 2023 and beyond, so there’s no time to master it like the present.
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Trends, tips, and best practices
Chris Duffey explores the future of business in Decoding the Metaverse. Learn how Web3 and the metaverse offer opportunities for both businesses and customers