LinkedIn Updates Marketing Partner Community With New Specialities

September 25, 2020

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Today, the power of community is more important than ever. Community is core to providing shared resources, support, and encouragement, which so many of us need in today’s world of work. And, even while working from home, you can still access many of your communities, including colleagues, connections — and even your partners — to help you achieve your goals. 

As a marketer, community is your most valuable asset. When we established the LinkedIn Marketing Partner Program in 2014, we did so with community in mind. Our vision was to build and foster a community of marketing partners to help you, our customers, be more successful on LinkedIn. 

Since then, LinkedIn marketing partners have helped thousands of marketers plan, execute, and measure their campaigns more efficiently. More than one in five marketers use a partner to improve LinkedIn ROI, including brands like Genesys, Domo, and Fivetran

If you haven’t already, we invite you to discover LinkedIn marketing partners. As global events have changed the way we work, this community is here to help you rise to new challenges, stay productive, remove barriers to good work, and build resilience for your business. 

Today we’re announcing updates to specialties — how you work with our partners — which will make it easier for you to find the right solutions for your marketing on LinkedIn. Whether you’re looking to create content, grow your brand, convert leads, or measure the impact of your investments, our LinkedIn marketing partners are here for you. 

LinkedIn marketing partners are here for you in 3 fundamental ways. 

  1. Partners are technology-enabled. They have access to the full suite of LinkedIn Marketing Solutions APIs that enable them to build self-service and enhanced service offerings above and beyond LinkedIn’s set of business tools. 
  2. Partners work alongside LinkedIn to create customer value. From product training to insights and support, marketing partners have access to the resources they need to produce results. 
  3. Partners operate as a community. As a community, you have infinite combinations of solutions for your marketing on LinkedIn. Where one partner’s solutions stops, another picks up for business continuity and efficiency. 

Discover our NEW marketing partners specialties to get started.

For those new to our community of marketing partners, it’s now even easier to get started. We’ve updated the LinkedIn Marketing Partner Program specialties to make it easier for you to get the help you need for your business. Here they are! 

Page Management — Marketing is perpetually under-resourced, especially now. Partners for page management can streamline activities across social channels, reducing the time and resources needed to maintain an effective publishing strategy. 

Content & Creative — From narratives, white papers and videos to individual posts, these experts will deliver you content and creative on time and in-budget. And, by mentioning the marketing partner community, you’ll get preferred rates. 

Audiences — Targeting is the key to improving the efficiency of your ad investments. Partners for audiences enable you to bring your data or a partner’s data into Campaign Manager to enhance LinkedIn’s native targeting facets. 

Campaign Management — There are endless opportunities for testing and optimizing LinkedIn ads. The right partner for campaign management will help you get started, scale efficiently, and improve the return on your spend. And, with self-service partners, you’ll gain functionality such as cross-channel management, rule-based management, and ABM. 

Lead Generation — Adding a partner for lead generation to the mix may be the fastest and easiest way to get immediate value. These partners will automatically route leads to the platform of your choice, saving you time from manually downloading lists and enabling sales to follow up quickly. 

Reporting & ROI — It’s challenging to understand and optimize performance with disparate reporting. Partners for reporting & ROI build robust reporting for LinkedIn alongside all your other marketing programs to show a holistic view of campaign performance data and visualize return on investment.

Insights — It can be time intensive to surface the right content and audience insights for your marketing strategies and tactics. Partners for insights will uncover the information you need to build informed content and campaigns for LinkedIn. 

Want to learn more about the LinkedIn marketing partner community? You’ll find all kinds of resources and information in the LinkedIn Marketing Partner Homepage.

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