Build Your Community with the New LinkedIn Pages Playbook

November 14, 2018

LinkedIn Pages Playbook Cover

Once upon a time, if we wanted to research a company, we’d haul out the yellow pages and flip through its endless listings to find the business name. It was a cumbersome and tedious process that often yielded little in the way of useful information.

Today, we search online. With a few clicks, we can access a wealth of details that help shape our purchasing decisions or employment preferences. Obviously the company website is critical, but digital brand management should never stop there.

Yesterday we announced LinkedIn Pages — the next generation of LinkedIn Company Pages. Pages have been rebuilt from the ground up to make it easier for brands, institutions and organizations, from small businesses to large enterprises, to foster constructive conversations with LinkedIn’s community of more than 590 million members and 30 million Pages. If yours isn’t not one of them, you’re missing opportunities to get your content in front of the audience that matters most to your business.

LinkedIn Pages tend to rank highly in search results, and many people seek them out directly on the LinkedIn platform. This visibility is good news for businesses, because there are a number of features and tools that enable you to spotlight your offerings and uniqueness in really slick ways.

That is, if you know all the ins and outs. Equipped with our newly enhanced LinkedIn Pages Playbook, you will be ready to draw up the perfect game plan.

Your Guide to Growing and Gaining Recognition

Managing a company profile seems simple in concept. Fill in the necessary business vitals, answer inquiries, toss up the occasional link to a blog post. But many are unaware of just how much you can say, and who you can reach, with LinkedIn Pages.

For instance, do you know about Showcase Pages? These specialized offshoots from your main hub can highlight particular products, services, or initiatives. And they are just one of many underutilized components of LinkedIn’s powerful business engine that you’ll learn about in the Playbook’s digital pages, loaded with examples and practicable tips.

Follow the Leaders

Who is getting it right, and why? Compile your own list of best practices by looking through a series of exceptional LinkedIn Pages that drive stellar results. Businesses like Lenovo, Adobe, and Tesla are finding creative and captivating ways to engage LinkedIn members and grow their followings. From employee advocacy to geographical targeting to branded imagery and more, you will get a taste of the strategies that differentiate top performers.

What Else is Inside the LinkedIn Pages Playbook?

Beyond all that, here are some other nuggets to uncover in your new playbook:

  • The basics of creating a Page
  • A rundown of analytical tools and metrics
  • Tips on maximizing reach with LinkedIn Sponsored Content
  • Guidance for crafting objective-based strategies
  • Best practices for updates that break through the clutter
  • How to target the right audience and boost engagement
  • Updates on the latest Pages features, such as Content Suggestions, which surfaces the topics and content trending with their target audience on LinkedIn.

Whether you are preparing to create your first Page or simply seeking ways to optimize and improve, the LinkedIn Pages Playbook is your one-stop-shop resource. Enjoy!