What’s New with LinkedIn Pages: Engage Your Community
June 26, 2019
Whether you’re a small business looking for topics to spark a discussion, or a larger organization trying to foster authentic conversation, engaging with your community can be hard for organizations of all sizes.
Last year, we unveiled the new Linkedin Pages to help organizations of all sizes join in meaningful conversations with LinkedIn’s community of more than 630 million professionals and 34 million Pages.
Today, we’re excited to announce new features for LinkedIn Pages that make it easier to engage your community and participate in the conversations that matter most to your business. LinkedIn Pages provides you with an indispensable hub to connect with the customers and prospects who support your brand and want to stay in-the-know about your organization.
Going forward, we plan to release new features once a quarter, so you can keep track of all the important updates that allow you to make the most of your LinkedIn Page.
Custom Call-to-Action (CTA) Button and Analytics — A new way to drive leads and measure impact
As a Page Admin, we've heard that you want the ability to customize the way you engage with your Page followers and visitors. Beyond the primary “Follow” button, we’ve now added the ability to select a custom CTA button for your Page. Five new options make it easy to turn your Page visitors into potential leads, and new analytics dashboards provide deeper insight into how many visitors are clicking through.
Custom CTA button options include:
- Contact us
- Learn more
- Sign up
- Visit website
You can find the click-through analytics for your custom CTA button in two places: Either the Dashboard on the left-hand side of your Page Admin home or at the top of your Visitor Analytics tab.
Communities Hashtags — Join the right conversations to build brand awareness
We’re also introducing Communities Hashtags, a feature that allows you to associate your Page with relevant hashtags and join important conversations that members and organizations are having on those topics. From #AdvertisingWeek to #Blockchain, it’s easy to jump in and participate from the perspective of your organization. To get started, click into a hashtag feed you're associated with to interact with new audiences in the voice of your business.
Mobile Admin Editing — Update your Page details and posts from anywhere
With more members using LinkedIn on mobile, you need the ability to post, respond and edit your Page on the go. Now, you can update key Page details and edit posts you’ve already published from your mobile device.
Note: Communities Hashtags and Custom CTA Analytics are available on desktop only.
To learn more about the updates in today’s announcement, visit our Pages Best Practices site.