LinkedIn Pages

LinkedIn Pages: Our Latest and Greatest Features

Portrait of woman at laptop looking directly into the camera

Engage your audience at the right time with scheduled posts, host interactive conversations with Audio Events, automate your talent recruitment engine, and follow other Pages to join more conversations with the latest LinkedIn Pages feature updates! Read on to learn how these new capabilities can enhance your B2B marketing.

LinkedIn Pages enable organizations to showcase their purpose, values, culture, and offerings, while also providing an array of sophisticated publishing and community-building tools.

And these top-line features are just the beginning. Our products are constantly evolving to help organizations expand their reach and engage even more members and potential customers through quality, targeted content. 

There are a number of LinkedIn Pages features being unveiled that can help you take your business or organization to the next level. Read on to learn more about how you can leverage these tools the next time you’re updating your organization’s LinkedIn Page.

What’s New? (March 2023)

Reach your audience at the right time with scheduled posts

As a marketer, we know it takes time and resources to strategize, create, and publish content in order to reach your audience. To help you manage and share content at the right time, you can now select the specific date and time for your Page posts to go live, all within the platform. This much-requested feature will help you build all sorts of efficiencies while fueling the kind of consistent content pipeline that keeps audiences tuned in.

Pre-publish as many posts as you’d like – up to three months in advance – whenever you have the time to schedule them, saving time and ensuring that your Page stays active and visible. Scheduling out posts this way is very easy: after writing a post, select the specific date and time you want your posts to go live directly from the LinkedIn interface. 

Image: Calendar for scheduling your page posts

To supercharge your content creation strategy, you can also view and manage all of your Page’s scheduled posts to ensure your content calendar contains a variety of content to go live at times that your audience is most engaged. For more information on how to start scheduling out your posts now, click here. (This feature is currently available on desktop and gradually rolling out on mobile.)

Engage your community through live, audio-only conversations

When it comes to fostering connections with your community, having the opportunity to speak to and hear directly from your audience goes a long way. With LinkedIn Audio Events, you can host and engage in live, audio-only conversations with a professional community from around the world. Better yet, you can host your event directly from within the LinkedIn interface - meaning no need for any third-party broadcasting tools.

LinkedIn Audio Events are designed to be a flexible, informal, and easy way to connect with your community in an authentic and low-pressure environment. Members can discover and RSVP to the event ahead of time, and when the event is live, participants can join the camera-free, pajama-friendly conversation from anywhere.

Screenshot: LinkedIn Audio Events

Attendees who want to speak during the event can “raise their hand” and you welcome the participant to join you on stage.. This way, you choose who gets to speak and when, naturally guiding the conversation as it unfolds. For participants who don’t want to speak live, you can encourage them to react using emojis - a great way to keep your audience engaged and get a pulse on their thoughts. 

Whether they choose to participate in the conversation or not, attendees can also navigate anywhere they want on the LinkedIn platform without leaving the live event. This allows curious attendees to engage with one another and follow anyone who sparks their interest – be it speakers, other attendees, or your Page. 

Hosting Audio Events on LinkedIn is a great way to make your brand available to your audience, establish your organization as a thought leader and community organizer, and make valuable professional connections in a casual yet professional manner. For more information on how you can start setting up LinkedIn Audio Events now, see the full overview here. (Find details around criteria to create and host an Audio Event.)

Find examples of brands engaging their audiences with LinkedIn Audio Events:

  • Mastercard, a global tech company in the payments industry, discussed how to create impactful marketing campaigns in a live conversation with their Chief Marketing and Communications Officer and their agency’s senior leaders. 
  • Mercer, a professional services firm and Marsh McLennan business, brought together a panel of experts to discuss their perspectives on redesigning the future of work.
  • Automation Anywhere, an automation software enterprise, brought in leaders from their business units to discuss automation programs followed by a live Q&A with attendees. 

Reach more candidates by automatically sharing jobs as a Page post 

When hiring for a job, it’s important to reach a qualified audience and fill your hiring funnel. Now, we’re making it easier for you to share new job listings with potential candidates. In your job settings, you can opt-in to have all new job listings shared as an automatic post to your Page. This way, the best candidates can find the best-fitting positions at your company as soon as they become available. . LinkedIn is a prime source for job-seekers, and this capability makes it easier to catch their eye with a fresh opportunity.

Once activated, LinkedIn will automatically share one of your Page’s open roles per day as a pre-scheduled post to your Page. The text will be pre-populated, but you will still be able to edit the description after the post is shared. Any job listings associated with your Page are eligible for this automatic posting, except for Basic Jobs, and we’ll continue to post one job per day automatically until you have no new roles to share. To find out more about how you can start automatically scheduling your organization’s job postings on LinkedIn now, you can find the details here. (This feature is currently available for Pages with fewer than 1,000 employees.)

Screenshot: Automated job listing post

Discover and join more conversations relevant to your brand by following Pages as your organization

With so many rich conversations happening on LinkedIn, it can be challenging to figure out what content is most relevant to your organization. The new ability to follow other Pages as your LinkedIn Page (in the same way individual members can follow them) helps you keep track of trending conversations, easily engage in industry discussions, and distinguish your brand voice by curating a feed view dedicated to content from the Pages you follow.

Screenshot: Following new pages as your LinkedIn page

By allowing Pages to follow other Pages, we hope to further empower brands to collaborate, communicate, and build robust professional communities online. 

To learn more about how and why you should follow other Pages, check out our help center.

These features are available globally and are currently rolling out to all Pages on LinkedIn. Bookmark the LinkedIn Marketing Solutions product update page to stay tuned into new features and functionality for Pages.

Get the latest on B2B marketing once a week. Right in your inbox.