Strengthen the Communities That Matter Most to Your Business With New Pages Updates

February 23, 2021

Man bending over laptop and typing

Nearly one year into so many of us working from home or remotely, so much has changed about the way we work and connect with colleagues, customers and partners. While we’ve seen incredible transformation from the millions of organizations on LinkedIn who have adapted and persevered, many of you have shared just how hard it is to stay connected with your communities. In fact, according to a recent Glint Employee Well-Being report, 41% of respondents said feeling disconnected from colleagues was the highest risk factor to burnout.

Your success is important to us, especially in today’s virtual environment. That’s why we’re excited to introduce new features on Pages to help you strengthen your professional communities, and make it easier than ever to foster connection with your employees, customers, partners and brand advocates. 

My Company Tab for Community Building Within Your Organization 

Just over a year ago, we announced our plans to bring the core elements of Elevate into LinkedIn Pages to help organizations engage with their employees and build stronger communities in a safe and trusted environment. The world has changed a lot since then, and as remote working has become the norm, organizations have found it harder than ever to keep their employees engaged. According to Gallup’s State of the Global Workplace, only 15% of employees are engaged in the workplace.

That’s why, we are excited to announce updates to the “My Company Tab,” a tab on your LinkedIn Page that brings the best parts of LinkedIn Elevate into Pages – for free. Similar to Elevate, Page admins can now curate organic content through a new “Recommend” tool and suggest trending articles for employees to reshare through a new “Content Suggestions” tool. We’ve also added a new Analytics feature to help you measure the reach and impact of your employee advocacy program. What's more, current Elevate customers can access employee verification, which will be available for free on all Pages with more than 10 employees in the coming months.

Internal LinkedIn research shows that employees are 60% more likely to engage with posts from coworkers vs. non-coworkers, and 14x more likely to share their organization's Page content vs. other brands’ content. The My Company Tab now makes it as easy as possible for your employees to share and engage with content from their company. 

"Driving deep connections and collaboration is core to Asana's mission and over the last year we have remotely hired and onboarded hundreds of new team members across our global offices. Given the realities of distributed team work today, we're actively incorporating new ways to strengthen the ties of our communities at Asana - both internally and externally," said Stephanie Hess, Head of Global Communications and Corporate Marketing, Asana. "It's important for us to invest in channels that enable us to connect and engage with our community of employees, customers, and partners, no matter where they are located, and the LinkedIn My Company Tab and Product Page has allowed us to continue bringing these global voices together."

Product Pages to Create Community Around Your Products

In December 2020, we announced Product Pages, a dedicated space where customers, users and experts can come together as a community to share their experiences or ask questions about a product. Since then, we’ve helped almost 10,000 companies post more than 12,000 products to the Product Pages ecosystem, and we’re just getting started. 

Today, we’re excited to bring Lead Gen Forms right to your Product Page – for free. Lead Gen Forms let you drive more high-quality leads through pre-filled forms populated with a member’s LinkedIn profile data. When a member clicks on one of your products, their LinkedIn profile information automatically populates an in-app form that they can submit instantly if they want to learn more about your product

Stories for Pages to Build Casual Connection With Your Brand

Last year, we launched LinkedIn Stories, an easy, lightweight way for members to share everyday professional moments with their community and immediately made the experience available for Pages. Today, we’re excited to announce features that help Page admins engage with their customers, partners and fans using the Stories format.

Stories for Pages offers organizations a unique way to leverage playful storytelling tools and ephemeral content, like timely information, thought leadership, and behind-the-scenes content, to build connections with their audiences and help influence brand perception. 

When posting a Story, you can use the “swipe up” feature to direct your audiences to a destination URL, like a landing page, right from the Story frame. This is available to all Pages and Page admins, so any organization can maximize engagement and conversion.

Learn more about our new Pages updates.