Trust is the foundation of B2B influence. See why video and creators are the most effective tools for building it in the 2025 Benchmark Report.
You’ve Got Questions. We’ve Got Benchmarks.
What's New in the Marketing Collective
A community designed for and by B2B marketers to inspire excellence and success in the industry.
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The Capture phase of B2B marketing measurement is where data collection begins. Learn how to tag, track, and sync your way to a clearer picture of customer behavior.
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B2B marketers know that strong brand awareness is essential to lower-funnel success. Here’s how Trustpilot goes about showing it.
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Learn how to build your B2B brand with LinkedIn video ads. Discover key ad formats, proven strategies, and partner solutions.
Latest Stories
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Trends, tips, and best practices
Learn the top B2B buyer trends shaping decisions today and how LinkedIn helps marketers adapt with trust, creativity and measurable impact.
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The Capture phase of B2B marketing measurement is where data collection begins. Learn how to tag, track, and sync your way to a clearer picture of customer behavior.
-
B2B marketers know that strong brand awareness is essential to lower-funnel success. Here’s how Trustpilot goes about showing it.
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Discover how to define your B2B marketing measurement strategy in a way that builds a foundation for effective and purposeful engagement.
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Dreamdata shares outlines findings from their recently published 2025 LinkedIn Ads B2B Benchmarks Report, including why the B2B buyer journey is longer, why LinkedIn Ads offer t...
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Discover how Alaan used LinkedIn Ads and Factors.ai’s Conversions API to prove ROI and reduce cost per lead by 56%
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Measurement is a top priority for B2b marketing leaders everywhere. Based on expert insight and unique data, here’s the path forward.
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B2B buying committees are increasingly using trust as their deciding factor. Learn how to create authentic content that builds trust throughout the buying journey.
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Full-funnel marketing sounds complex, but with the right ingredients and recipe, marketers can unlock results that show unmistakable business impact.
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See how Salesforce used CTV Ads on LinkedIn and iSpot’s integration to reduce media waste, improve targeting, and boost impact, all without increasing spend.
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LinkedIn is rated as the number one platform for collecting quality leads. Lead Gen Forms are the tool that puts your pipeline building in motion.
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Go behind the scenes of Zapier’s LinkedIn creator pilot: how we chose creators, collaborated on messaging, boosted results, and landed a 27% higher landing page CTR—with screens...