Announcing the LinkedIn Advertising Tips and Best Practices Hub

December 6, 2017

New York Times best-selling author Jay Baer recently expounded on how professional marketers of the future will need the following attributes:

  1. Unrelenting curiosity
  2. A love for iterative testing
  3. An addiction to the scientific method

The good news for marketers who have (or aspire to have) these attributes is that there will never be a shortage of experiments to run. Audience preferences will continue to change. Platforms and channels will continue to evolve. And it’s unrealistic to expect the competition to sit idle.

Yes, it’s a great time to be a scientific marketer, and at LinkedIn, we’re committed to providing you with the tools and insights that help you adapt to the continually changing market forces in business and in your career.

To help you adopt a more scientific approach to advertising on LinkedIn, we’ve created a new hub with our best insider knowledge. Check out our new LinkedIn Ad Tips & Best Practices resource center to find easy-to-follow guides covering everything from getting started to optimizing ads to measuring ROI.

Here, you will find proven strategies and data-driven tips for creating LinkedIn advertising campaigns that contribute to a variety of marketing objectives. Keep reading for an overview of the topics we cover, or get started now by checking out the LinkedIn Ad Tips and Best Practices resource center.

How to Get Started with LinkedIn Ads

Getting started – no matter how big or small the project – is almost always the most intimidating part. That’s why we created several guides that outline the very first steps you can take to set yourself up for success.

For example, you’ll want to create your Company Page, get familiar with LinkedIn’s ad formats, and set up your Campaign Manager account before publishing your first ad. We also walk you through other key considerations such as audience targeting, ad creative, budgeting best practices, and more.

To get the full run-down of everything you need to get your campaigns up and running, view these step-by-step guides:

Tips for Creating Effective Ads

It’s natural to second guess whether your ad will capture attention and drive engagement. And while there’s no substitute for real-life performance data and iteration, our experience and research has uncovered helpful tips for taking advantage of LinkedIn’s ad formats and features from the start.

For example, did you know that images drive better results for both Sponsored Content and Text Ads, whereas interactive hyperlinks tend to drive a higher CTR in Sponsored InMail campaigns? In addition, action-oriented verbs typically work well when it comes to increasing your campaign’s click-through and conversion rates across each ad type. Each LinkedIn ad format serves a unique purpose, so your advertising strategy should be customized to fit each solution. We’ll show you how.

Discover how to capitalize on the strengths of each ad format with our comprehensive tip sheets:

Finding Your Ideal Audience on LinkedIn

LinkedIn has more than 500 million members who together represent the largest global community of business professionals. Unlike other social media platforms, LinkedIn’s members come to the platform with a purpose. But where should you start when it comes to finding your ideal audience among LinkedIn’s member base?

Our Ad Targeting Best Practices offers up audience targeting combinations you can test for yourself. Once you’ve nailed down our traditional targeting, try creating your own custom audiences based on your contact lists or website visitors with our guide on How to Use Matched Audiences for Custom Targeting. As the platform evolves, so will the advice, so be sure to bookmark our Ad Tips Resource Center.

Stay up-to-date on the latest LinkedIn advertising tips, product announcements, and best practices by subscribing to the LinkedIn Marketing Solutions Blog.

Photo: Emily Moe