Trust is the foundation of B2B influence. See why video and creators are the most effective tools for building it in the 2025 Benchmark Report.
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What's New in the Marketing Collective
A community designed for and by B2B marketers to inspire excellence and success in the industry.
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Trust is the foundation of B2B influence. See why video and creators are the most effective tools for building it in the 2025 Benchmark Report.
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Discover how top B2B marketers are using video and creators to build trust, boost performance, and stand out in 2025. Download the full report.
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Tequia Burt and Ipsos' Matt Carmichael explore how trust, influencers and AI are reshaping B2B marketing ahead of LinkedIn’s 2025 Benchmark Report launch.
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Learn how Adobe is reinventing the content supply chain—scaling creativity, speed and personalization with GenStudio and Firefly Enterprise.
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Discover how LinkedIn's Live Event Ads helped us boost live event viewership by 40x at Cannes Lions. Learn how this innovative tool can drive registrations, engagement, and full...
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The LinkedIn for Marketing Blog has a new look. We’ve redesigned it to make content easier to find, faster to absorb and more aligned to the way modern marketers work.
Latest Stories
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Discover how B2B influencers and video combine to build trust, expand reach and connect with today’s buyers in a more authentic, impactful way.
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Want to grow your brand’s market share? Learn why Share of Voice and Extra Share of Voice are essential in B2B marketing – and how creativity can help.
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Create highly optimized B2B marketing campaigns by knowing which key performance indicators to measure and track.
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Trends, tips, and best practices
Marketing strategists: How are you using AI to build a smarter marketing strategy? Still stuck at the starting line? Here are five ways B2B marketers can use AI tools to strengt...
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Learn how B2B marketers are using video retargeting to boost familiarity, trust, and ultimately conversions throughout the long, non-linear buying journey.
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B2B marketers face growing challenges in data fragmentation, measurement gaps, and evolving privacy regulations. Discover how LinkedIn Ads and Adobe Real-Time CDP enable more pr...
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Learn how Adobe is reinventing the content supply chain—scaling creativity, speed and personalization with GenStudio and Firefly Enterprise.
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Discover proven ways to promote your B2B event using social media. Learn tactics for before, during and after the event that maximize reach and ROI.
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Learn 3 campaign tactics to grow your SMB on LinkedIn. From Sponsored Content to retargeting, these tips will drive awareness, leads, and conversions.
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B2B is stepping into the spotlight at Cannes Lions 2025. Explore how LinkedIn is showing up with creativity, AI and purpose-driven brand experiences.
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See how Salesforce used CTV Ads on LinkedIn and iSpot’s integration to reduce media waste, improve targeting, and boost impact, all without increasing spend.
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Learn how Atlassian used clean room technology to prove ROI, drive performance and future-proof their B2B marketing strategy.