Making Advertising More Transparent on LinkedIn

May 21, 2019

LinkedIn Ads Transparency

Editor's Note: The Ads tab on LinkedIn Pages, which was introduced in May 2019, is now accessible via a content filter.

At LinkedIn, we are committed to providing a safe, trusted, and professional environment where members can connect with each other, engage with relevant content, and grow their careers. Increased transparency to both our customers and members is critical to creating this trusted environment.

To bring even greater transparency to ads on LinkedIn, we are introducing a new Ads filter on LinkedIn Pages. In this filter, members will be able to view all the Sponsored Content (native ads running in the LinkedIn feed) that advertisers have run on LinkedIn in the past six months. Members can click on the ads, but the advertisers will not be charged for these engagements and the clicks will not impact campaign reporting.

This Ads filter builds on similar tools we’ve recently introduced to help members understand and control their ads experience, including new ad settings that each member can access from their LinkedIn account. The Ads filter is the first of many updates to come as we continue to provide our members with useful information about the ads they see on LinkedIn.

The new Ads filter is rolling out to all our members globally over the next few weeks. To learn more about how ads work on LinkedIn, please visit our website.

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