Understanding ads on LinkedIn

Why do I see ads on LinkedIn?

Advertising helps keep the core LinkedIn experience free for over 690 million members.

We also want to make ads useful to you by showing what’s relevant to your professional interests. This means that ads can connect you to informative content, useful products or services, and job opportunities from companies looking for people like you.

What do LinkedIn ads look like?

You might see promoted content in your LinkedIn feed.
You might receive promoted messages from companies or recruiters.
You might see ads personalized with your picture, name, or job title. Only you will see ads containing your information.
You might see simple text links as you browse LinkedIn.
You might see ads on LinkedIn’s partner websites or mobile apps.

How does LinkedIn decide which ads to show me?

LinkedIn uses different types of information to match the ads you see to your professional interests:

Professional information or activities on LinkedIn, like your job title or companies you follow.

Interest you’ve shown in a business, like signing up for an email list.

Online activity by you and people similar to you, like visiting a company website.

You can see the top three reasons why an ad is being shown to you in the dropdown on each ad. Learn more here.

Did you know? You can control the types of information
used to tailor ads to your interests.

Learn more

Can I see what advertisers are sharing on LinkedIn?

Transparency in advertising is critical to create a trusted environment for our members. The “ads” content filter on Pages, gives you a consolidated feed of all ads posted by a company in the last six months.

How does LinkedIn
protect my privacy?

LinkedIn’s mission is to connect the world’s professionals to help them be more productive and successful. Central to this mission is our commitment to be transparent about the data we collect and how it is used.

View our Privacy Policy to learn more about how LinkedIn collects, stores, and uses your data.