Learn more about the LinkedIn Collective, a community designed for and by B2B marketers to inspire excellence and success for all of us.
Get inspiration, insights and innovative ideas to help you achieve B2B marketing success
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Is there even a difference between the videos we use for brand marketing campaigns and the ones we use for performance marketing at this point?
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Familiarize yourself with some of the inspiring Black women who are leading the charge in marketing today.
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Trends, tips, and best practices
Discover insights from top marketing leaders on how to build B2B influence. Learn how to make your brand the right kind of famous.
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Understanding the importance of social media for B2B marketing helps brands properly prioritize this key channel in their strategies.
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Explore the vital role of authenticity in influencer marketing and its impact on building trust in B2B relationships.
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Unlock the power of thought leadership by understanding what makes it most effective in the eyes of decision-makers.
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Learn how to level up your display ads and maximize the impact of your marketing spend with these proven best practices.
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Our latest research, in partnership with Interpret, found that the content that members consume on LinkedIn puts them in an aspirational mindset and increases their propensity t...
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The latest thought leadership research from LinkedIn and Edelman pinpoints three key qualities that decision-makers want to see in the content.
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In-person events are back! But we can still use some virtual event best practices to create a truly unforgettable experience. Here’s how.
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Reaching and influencing your B2B audience in the age of omnichannel complexity requires strong planning and alignment.
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Whether you’re crafting thought leadership content on a trending topic or airing your latest advertising campaign, you can produce effective B2B video content for LinkedIn.