Learn about the latest features and capabilities that can give your campaigns on LinkedIn an edge.
Master the basics (and not so basics) of LinkedIn Ads
Learn how to reach professional audiences with LinkedIn ads.
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LinkedIn Marketing Labs Certifications helps you boost your digital marketing credibility and showcase your LinkedIn marketing expertise.
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Learn how HP leveraged Conversation Ads to boost awareness and enrollments for Instant Ink, its subscription program targeted at printer customers.
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Learn the science of marketing to professionals with LinkedIn in our free LinkedIn Marketing Labs learning center.
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How can B2B marketers get ahead in our current business environment? Here we explore five new customer engagement strategies for the modern era.
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Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
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LinkedIn Stories can help you build brand awareness and boost audience engagement. Learn how to take full advantage of this new capability with best practices from top-performin...
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This 6-point checklist will help you make sure you’re covering your bases when it comes to measuring LinkedIn campaigns and ad performance.
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Inspire your B2B marketing with these fun, funny, and emotionally resonant examples from real B2B brands.
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Want to gain more traction with your video ads on LinkedIn? Our research surfaced these four sure-fire ways to boost performance.
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Disruptive. Interactive. Inspiring. Learn why these three qualities are essential to engaging B2B creative content, and find examples of each in action.
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Xero's Rachael Powell shares the company's unique inside-out approach to customer success and where marketing comes into play.