Marketing in higher education
Stay informed on effective marketing strategies designed specifically for Higher Education institutions.
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Rather than being a final stop on an education journey, getting a certificate can be a good predictor of interest in obtaining a graduate degree.
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Traditional universities along with direct-to-consumer and corporate learning providers are faced with an enormous opportunity to reach a growing audience of adult learners.
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It can be challenging for higher education marketers to gain a holistic, full-funnel view of a prospective student’s decision journey. Learn how to connect the dots and drive hi...
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How do you quantify campaign costs? Here we show you how to calculate the real cost of qualified leads.
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We commissioned a custom study from Nielsen to explore how different media environments impact the ability of ads to drive increased interest for brands.
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Learn how this global education technology company is working to authentically demonstrate its commitment to diversity, equity and inclusion.
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Drive outstanding results in your education campaign with these three guiding principles for advertising that work.
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Learn how Converge, a marketing agency with many higher education clients, used LinkedIn's Conversation Ads to boost open rates, conversion rates, lead quality and attract prosp...
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Register for our upcoming virtual event, which breaks down essential insights from new research on adult learners, their motivations, and their goals.
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EAB and LinkedIn share market insights to help enrollment leaders successfully target and engage a hard-to-reach audience — adult learners.
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Higher ed marketers and institutions face unique growth opportunities in the current environment. Dive into the data to learn how to capitalize.
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Learn how Higher Education marketers can engage alumni on LinkedIn to drive higher enrollment.