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Jeremy Fetters of Column Five shares why interactive content may be the best content marketing of all.
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CMOs should pay attention to Employee Net Promoter Score, a metric that can indicate how positive a company's culture is and how employees interact with customers.
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6 reasons why content marketers should create a content marketing calendar.
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10 top B2B marketers share the metrics they can't live without.
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Trends, tips, and best practices
Quotes from Sir Martin Sorrell, Maurice Levy and other ad agency leaders as they discuss the industry's future at 4A's Transformation 2016 conference.
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The 4A's Transformation 2016 conference addresses the disruption of the advertising agency world.
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Nicki Powers of LinkedIn explains the ins-and-outs of using A/B testing to accelerate your marketing funnel.
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The first step is to reaching millennials is understanding that they aren’t a group of clones with one set of beliefs, values, or habits. Use this post as a general overview to ...
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Are you struggling to generate effective content? Here are 3 ways to make sure your content is meeting the needs of your audience.