The Link to Your Tech Customers: By the Numbers [Infographic]

December 11, 2015

An effective technology marketing strategy is complex, regardless if you’re in PR, content development, events, brand or lead generation. And, at the end of the day, success depends upon a deep understanding of your customer and their content needs.

With over 13 million technology-minded professionals engaged on LinkedIn, we’ve taken a detailed look at the target audiences that matter most to technology marketers. Answering questions such as:

  • What industries do they hail from?
  • What are their business functions?
  • What content do they look for most frequently?
  • What groups are they active in?

We hope our original data in our The Link to Your Tech Customers: By the Numbers infographic will open up a few fresh perspectives!

Tech marketing is more complicated than ever, and it’s time to embrace the challenge or fall behind. Stay on course with Beneath the Surface: Taking a Deeper Look at Today’s Empowered Tech Buying Process.