Social Media: A Hotbed For SMB Growth and Fertile Ground for Financial Services Prospects

February 13, 2014

Small and medium-sized businesses (SMBs) are considered engines for economic growth, and with good reason. They contribute $5.5 trillion in annual revenue in North America, according to Dun & Bradstreet. They’re usually eager to grow their companies, and are always looking for new ways to raise the profile of their brands and rev up their marketing efforts.

Social media plays a critical role in these growth and marketing efforts, according to the new LinkedIn survey of financial decision makers at SMBs in the U.S. and Canada.  Titled Priming the Economic Engine: How Social Media is Driving Growth for Small and Medium Businesses, LinkedIn partnered with TNS for the study and surveyed 998 North American small and medium business professionals with revenue between $1 million and less than $50 million.