Editor's Note: This post is part of an occasional LinkedIn Marketing Blog series, "Looking Back to See Forward," that kicks off the year by examining marketing's recent past to see the way forward in 2020 and beyond. Read the first post in the series. The arrival of a new decade provides us with a timely opportunity to step back and take stock. How has marketing...
B2B Marketing Beat Articles
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LinkedIn’s 645 million members are seeing the platform become the water cooler for global business. Every day on the LinkedIn platform, professionals are looking for answers, and many of them are finding excellent advice in their feed. Some of the problems demanding solutions are relatively new. For instance, the article that received the most engagement on...
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To be brave is to show mental or moral strength in the face of danger, fear, or difficulty. As marketers, we routinely stare down each of these menaces: the danger of unfulfilling campaigns and initiatives; the fear of lackluster results and dissatisfied stakeholders; the difficulty of avoiding negative outcomes in a world of rapid change and ever-growing...
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- Marketing Trends
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Here’s a short blog post about a short new video. Sometimes, you need to do a deep dive on a product. That’s why there are ebooks and...
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- B2B Content Marketing
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If you’re interested in re-engaging potential customers who have visited your website but haven’t yet taken an action, then website...
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As media consumption habits evolve, digital ad spend continues to rise. Mobile advertising and digital video are experiencing...
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