Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. There used to be two ways to survive and thrive in marketing. You could be a specialist marketer, picking an area like brand and communications, events or email and building up your specific skills to become an expert in your field. Alternatively, you could be a general...
B2B Beat Articles
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Marketers are in an enviable position these days. After decades of merely suspecting that their efforts resulted in increased revenue, marketers can now prove it with data. This increased capability to prove marketing’s effectiveness comes with a temptation. It tempts marketers to spend too much of their budgets on lower funnel demand generation. That temptation...
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Editor's Note: The text of this post orginally appeared on LinkedIn's Marketing Solutions Success Stories page. LinkedIn, is the world’s largest professional network on the Internet, with more than 450 million members worldwide, including executives from every Fortune 500 company. These attributes make it a prime channel for B2B marketers looking to reach very...
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- LinkedIn B2B Marketing
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I’m regularly scrutinizing how readers like you are responding to the LinkedIn Marketing blog. Today, I’m sharing our research into...
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The best content marketing doesn’t even seem like marketing. It just seems like entertainment. That’s why HBO’s “The Defiant Ones,”...
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- B2B Content Marketing
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The B2B Beat loves data. In fact, one of our favorite books is The Big Data-Driven Business. Marketers are learning to love data these...
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