B2B Beat Articles

  • Avoid Panel Sessions

    Why to Avoid Panel Sessions at Conferences

    October 15, 2017

    I’ve been to a lot of conferences this year, marketing and otherwise. I’ve been from Cleveland to Cannes and points in between to attend the Consumer Electronics Show, SiriusDecisions Summit, Cannes Lions Festival of Creativity, Content Marketing World, Advertising Week, and MarketingProfs B2B Forum. My team and I have learned a lot at these conferences. We’ve...

  • MarketingProfs B2B Forum

    B2B Beat: 5 Lessons from MarketingProfs B2B Forum to Help You Escape Your Comfort Zone

    October 8, 2017

    Editor’s Note: Steve Kearns, Social Media Lead, LinkedIn Sales and Marketing Solutions, contributed to this post. MarketingProfs B2B Forum opened with a memorable entrance from MarketingProfs Chief Content Officer Ann Handley, who took the stage as one half of a duet tap dancing to Pharrell’s “Happy.” Handley’s stunt as a novice but capable dancer contained a...

  • haiku content marketing

    B2B Beat: The Poetry of Content Marketing

    September 24, 2017

    There’s a certain poetry in the best content marketing. It has rhythm and a meaning that somehow stretches beyond the mere words. So if that’s true, we thought why not create content marketing that actually is poetry? Why not, indeed? National Poetry Day takes place in the United Kingdom and Ireland on Thursday, September 28. In honor of that day, we took some...

  • 7 B2B Marketing Trends

    7 Key Trends Determining the Future of B2B Marketing

    September 17, 2017

    Editor's Note: Peter Weinberg and Jon Lombardo contributed to this post, which is based on a presentation Mike Weir delivered at...

  • Content Marketing World

    5 Takeaways from Content Marketing World 2017

    September 10, 2017

    Content Marketing World held its seventh annual conference earlier this week in Cleveland. Many of the sessions in previous...

  • John Henry Labor Day

    Finest Work Songs: A Labor Day Collection

    September 4, 2017

    Editor's Note: This is a special holiday edition of the B2B Beat. Work songs have been coupled with labor likely since toil has...