To be brave is to show mental or moral strength in the face of danger, fear, or difficulty. As marketers, we routinely stare down each of these menaces: the danger of unfulfilling campaigns and initiatives; the fear of lackluster results and dissatisfied stakeholders; the difficulty of avoiding negative outcomes in a world of rapid change and ever-growing...
B2B Marketing Beat Articles
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- B2B Marketing Beat,
- Marketing Trends
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Here’s a short blog post about a short new video. Sometimes, you need to do a deep dive on a product. That’s why there are ebooks and product pages. Other times, you just need the elevator pitch. Introducing "The Elevator Pitch: LinkedIn Sponsored InMail Edition." This elevator pitch video has the advantage of taking place in an actual elevator — with an...
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- B2B Marketing Beat,
- B2B Content Marketing
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If you’re interested in re-engaging potential customers who have visited your website but haven’t yet taken an action, then website retargeting is a marketing tactic you should know about. This guide covers the basics of website retargeting and provides practical information to help you set-up cost-effective retargeting campaigns that reach your target audience,...
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As media consumption habits evolve, digital ad spend continues to rise. Mobile advertising and digital video are experiencing...
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- B2B Marketing Beat
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Mary Meeker’s Internet Trends 2018 report was released this week, and as usual this monster deck — 294 slides! — shows, with some...
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- B2B Marketing Beat
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As I finish up this blog post, I’m on a 757 flying back to Chicago after a multi-day, off-site meeting. This all-hands meeting brought...
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- B2B Marketing Beat