LinkedIn’s 645 million members are seeing the platform become the water cooler for global business. Every day on the LinkedIn platform, professionals are looking for answers, and many of them are finding excellent advice in their feed. Some of the problems demanding solutions are relatively new. For instance, the article that received the most engagement on...
B2B Marketing Beat Articles
-
-
To be brave is to show mental or moral strength in the face of danger, fear, or difficulty. As marketers, we routinely stare down each of these menaces: the danger of unfulfilling campaigns and initiatives; the fear of lackluster results and dissatisfied stakeholders; the difficulty of avoiding negative outcomes in a world of rapid change and ever-growing...
- Topics:
- B2B Marketing Beat,
- Marketing Trends
-
Here’s a short blog post about a short new video. Sometimes, you need to do a deep dive on a product. That’s why there are ebooks and product pages. Other times, you just need the elevator pitch. Introducing "The Elevator Pitch: LinkedIn Sponsored InMail Edition." This elevator pitch video has the advantage of taking place in an actual elevator — with an...
- Topics:
- B2B Marketing Beat,
- B2B Content Marketing
-
If you’re interested in re-engaging potential customers who have visited your website but haven’t yet taken an action, then website...
-
As media consumption habits evolve, digital ad spend continues to rise. Mobile advertising and digital video are experiencing...
- Topics:
- B2B Marketing Beat
-
Mary Meeker’s Internet Trends 2018 report was released this week, and as usual this monster deck — 294 slides! — shows, with some...
- Topics:
- B2B Marketing Beat