B2B Beat Articles

  • The LinkedIn Product Team Celebrates Presidents' Day (Video)

    February 19, 2017

    On Presidents’ Day the nation celebrates the office of President of the United States. The holiday gives the country the opportunity to recognize Thomas Jefferson, Harry Truman, and other great presidents — as well as, we guess, some not-so-great ones. James Buchanan, anyone? The holiday also gave the LinkedIn Marketing Solutions product team an opportunity to...

  • Valentine's Day: The LinkedIn Marketing Solutions Product Team Talks Love (Video)

    February 12, 2017

    With Valentine’s Day right around the corner, love steps into the spotlight. February 14th, of course, is usually associated with romantic love, but there are many other kinds of love to contemplate as Valentine’s Day approaches. There’s love of the work you do. Love of your colleagues. And the love shown to customers. Followed by a camera and carrying a...

  • How Microsoft Is Impacting the LinkedIn Product Roadmap (Video)

    February 5, 2017

    LinkedIn Marketing Solutions is poised to launch a number of products to help marketers in the coming months. “The first half of 2017, we’ll launch more product than in entirety of 2016,” Russ Glass, VP, Head of Products for LinkedIn, promises in this new video. Watch this special director’s cut of “Building the World’s Most Effective B2B Marketing Platform:...

  • What the LinkedIn Marketing Platform Offers SMBs (Video)

    January 29, 2017

    The LinkedIn advertising platform is built for companies of all sizes, all industries, all geographies. LinkedIn Marketing Solutions’...

  • 7 Stats to Guide Your Marketing Strategy in 2017

    January 22, 2017

    In our book The Big Data-Driven Business, Russ Glass and I demonstrated how marketers of all kinds can use data to better understand...

  • LinkedIn’s Russ Glass Outlines Planned Product Improvements...

    January 15, 2017

    Last year, a segment of marketers boosted advertising spending on the LinkedIn platform by 130 percent, according to an analysis by...