B2B Marketing Beat Articles

  • Elevator Pitch: LinkedIn Sponsored InMail

    Introducing 'The Elevator Pitch: LinkedIn Sponsored InMail Edition'

    August 26, 2018

    Here’s a short blog post about a short new video. Sometimes, you need to do a deep dive on a product. That’s why there are ebooks and product pages. Other times, you just need the elevator pitch. Introducing "The Elevator Pitch: LinkedIn Sponsored InMail Edition." This elevator pitch video has the advantage of taking place in an actual elevator — with an...

  • girl shows a guy something on her windows tablet

    What Is Website Retargeting and How Can Marketers Benefit from It?

    August 18, 2018

    If you’re interested in re-engaging potential customers who have visited your website but haven’t yet taken an action, then website retargeting is a marketing tactic you should know about. This guide covers the basics of website retargeting and provides practical information to help you set-up cost-effective retargeting campaigns that reach your target audience,...

  • B2B Media

    The State of Media for B2B Marketers

    July 22, 2018

    As media consumption habits evolve, digital ad spend continues to rise. Mobile advertising and digital video are experiencing explosive growth while print publications and TV continue to lose ground. These are among the key takeaways from an analysis of the state of media for B2B marketers here in 2018. As this landscape keeps shifting, B2B organizations need to...

  • Internet Trends and marketing

    10 Lessons for Marketers from Mary Meeker’s Internet Trends...

    June 3, 2018

    Mary Meeker’s Internet Trends 2018 report was released this week, and as usual this monster deck — 294 slides! — shows, with some...

  • Marketing Off-Site Meeting

    7 Reasons Why Your Marketing Department Should Have Regular...

    May 27, 2018

    As I finish up this blog post, I’m on a 757 flying back to Chicago after a multi-day, off-site meeting. This all-hands meeting brought...

  • Employee Advocacy Edition

    LinkedIn Presents the Future: Employee Advocacy Edition

    May 13, 2018

    Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for employee advocacy....