B2B Beat Articles

  • Hybrid Marketer

    Are You Ready for the Rise of the Hybrid Marketer?

    August 20, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. There used to be two ways to survive and thrive in marketing. You could be a specialist marketer, picking an area like brand and communications, events or email and building up your specific skills to become an expert in your field. Alternatively, you could be a general...

  • Why Demand Generation Doesn’t Start in the Lower Funnel

    August 13, 2017

    Marketers are in an enviable position these days. After decades of merely suspecting that their efforts resulted in increased revenue, marketers can now prove it with data. This increased capability to prove marketing’s effectiveness comes with a temptation. It tempts marketers to spend too much of their budgets on lower funnel demand generation. That temptation...

  • IBM Bombora LinkedIn

    Success Story: How LinkedIn and Bombora Provided a More Intelligent Targeting Option for IBM’s Watson Analytics

    July 30, 2017

    Editor's Note: The text of this post orginally appeared on LinkedIn's Marketing Solutions Success Stories page.  LinkedIn, is the world’s largest professional network on the Internet, with more than 450 million members worldwide, including executives from every Fortune 500 company. These attributes make it a prime channel for B2B marketers looking to reach very...

  • top 10 blog posts

    Top 10 Posts on the LinkedIn Marketing Blog in 2017

    July 23, 2017

    I’m regularly scrutinizing how readers like you are responding to the LinkedIn Marketing blog. Today, I’m sharing our research into...

  • record needle

    Stealth Content Marketing

    July 16, 2017

    The best content marketing doesn’t even seem like marketing. It just seems like entertainment. That’s why HBO’s “The Defiant Ones,”...

  • marketing statistics

    LinkedIn Marketing StatPak: 7 Statistics to Guide Your...

    July 9, 2017

    The B2B Beat loves data. In fact, one of our favorite books is The Big Data-Driven Business. Marketers are learning to love data these...