B2B Marketing Beat Articles

  • girl shows a guy something on her windows tablet

    What Is Website Retargeting and How Can Marketers Benefit from It?

    August 18, 2018

    If you’re interested in re-engaging potential customers who have visited your website but haven’t yet taken an action, then website retargeting is a marketing tactic you should know about. This guide covers the basics of website retargeting and provides practical information to help you set-up cost-effective retargeting campaigns that reach your target audience,...

  • B2B Media

    The State of Media for B2B Marketers

    July 22, 2018

    As media consumption habits evolve, digital ad spend continues to rise. Mobile advertising and digital video are experiencing explosive growth while print publications and TV continue to lose ground. These are among the key takeaways from an analysis of the state of media for B2B marketers here in 2018. As this landscape keeps shifting, B2B organizations need to...

  • Internet Trends and marketing

    10 Lessons for Marketers from Mary Meeker’s Internet Trends 2018 — Including One Hiding in Plain Sight

    June 3, 2018

    Mary Meeker’s Internet Trends 2018 report was released this week, and as usual this monster deck — 294 slides! — shows, with some exceptions, that digital growth continues to point up and to the right. As always, the report contains significant insights for anyone in business. Meeker’s report also has 10 key takeaways for marketers, which the B2B Beat has...

  • Marketing Off-Site Meeting

    7 Reasons Why Your Marketing Department Should Have Regular...

    May 27, 2018

    As I finish up this blog post, I’m on a 757 flying back to Chicago after a multi-day, off-site meeting. This all-hands meeting brought...

  • Employee Advocacy Edition

    LinkedIn Presents the Future: Employee Advocacy Edition

    May 13, 2018

    Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for employee advocacy....

  • Agency Voices

    The Latest Insights from LinkedIn's #AgencyVoices

    April 15, 2018

    The advertising agency world is undergoing tremendous change. Artificial intelligence and other new technologies, competition from...