B2B Beat Articles

  • Employee Advocacy Edition

    LinkedIn Presents the Future: Employee Advocacy Edition

    May 13, 2018

    Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for employee advocacy. The previous videos in the series can viewed here. Employee advocacy, which is the promotion of a company by the people who work for it, has always been important. A brand’s employees have always been its best advocates. The problem...

  • Agency Voices

    The Latest Insights from LinkedIn's #AgencyVoices

    April 15, 2018

    The advertising agency world is undergoing tremendous change. Artificial intelligence and other new technologies, competition from consultancies, and a war for attracting and retaining talent all pose challenges to the traditional agency business. LinkedIn’s Agency Voices program shines a spotlight on top advertising agency executives and their viewpoints as the...

  • image of a calculator to represent marketing measurement

    B2B Marketing Intelligence to Drive Growth: Quantity, Quality, and Velocity

    April 10, 2018

    Editor's Note: This guest post is authored by Jay Wilder, Director of Product Marketing at Datorama. B2B marketers are no strangers to data. With longer sales cycles and multi-touch deals, B2B marketers stand to benefit the most from a deluge of data made available by their vast array of marketing technologies and platforms. Marketers are feeling the pressure....

  • LinkedIn Video

    A Brief History of LinkedIn Marketing Solutions' Video...

    April 8, 2018

    Last week, LinkedIn officially unveiled LinkedIn Video Ads. We also enabled video posts on LinkedIn Company Pages. These moves by...

  • Spring Training

    Play Ball! How Marketers Can Apply the Principles of Spring...

    April 1, 2018

    The sounds of cracking wooden bats and popping leather mitts. The smells of hot dogs and fresh-cut grass. The feeling of emptied...

  • SalesLoft Success Story Video

    SalesLoft Leans on Collaboration and LinkedIn to Boost ABM ...

    March 25, 2018

    Account-based marketing is a great approach when you want to eliminate waste from marketing. — SalesLoft’s Marketing Programs Director...