B2B Beat Articles

  • It's Not Mobile-First; It's Becoming a Mobile-Only World, Says IAB's Rothenberg

    March 19, 2017

    This guest post was contributed by Steve Ellwanger, courtesy of Beet.TV. Forget mobile first. It’s a mobile-only world, which provides challenges and opportunities for marketers and publishers as they embrace one-to-one consumer engagement, according to the President & CEO of the Interactive Advertising Bureau. “It’s a completely different way of thinking about...

  • WPP’s Sorrell: It’s Still Not the Year of Mobile Advertising

    March 12, 2017

    This guest post was contributed by Andy Plesser, Owner of Beet.TV.  Despite years of promise, mobile advertising has still not developed into a full-fledged advertiser medium, because inadequate technology is causing advertisers to hold back on spending. That’s according to the leader of the world’s largest advertising agency holding group, WPP CEO Sir Martin...

  • Why Sometimes I’m Hoping the Plane’s Wi-Fi is Broken

    March 5, 2017

    Don't get me wrong, the B2B Beat thinks Internet access on a jetliner is an amazing achievement, a triumph of science and technology. It’s astonishing that we have wi-fi at 32,000 feet. Still, the capability to answer email in the sky fills me with nostalgia for a simpler time — way back two or three years ago. That was when a content marketer had no choice but...

  • Video: The LinkedIn Product Team Goes to the Movies

    February 26, 2017

    Tonight, there’s some sort of annual awards show taking place in Hollywood. Something about the movies? In case that’s your thing,...

  • The LinkedIn Product Team Celebrates Presidents' Day (Video)

    February 19, 2017

    On Presidents’ Day the nation celebrates the office of President of the United States. The holiday gives the country the opportunity...

  • Valentine's Day: The LinkedIn Marketing Solutions Product...

    February 12, 2017

    With Valentine’s Day right around the corner, love steps into the spotlight. February 14th, of course, is usually associated with...