B2B Beat Articles

  • Caddyshack and Content Marketing

    7 'Caddyshack' Lessons to Make You a Better Content Marketer

    February 17, 2018

    Editor’s Note: This guest post was contributed by Steve Goldhaber, Founder and CEO of 26 Characters. Content delivery can be done in a number of styles. Educational and inspirational are the standard approaches. However, if your brand isn't interesting, or people aren't paying attention, you may want to consider comedy. Let's do a little experiment in this post....

  • Camcorder representing one type of b2b video you can create

    6 Types of B2B Video and When to Use Them

    January 30, 2018

    Most B2B organizations recognize that video needs to have a place in their marketing strategies. A study released last year found that 90% of companies felt video content was becoming more important, and 93% reported having some level of video creation capability in-house. However, possessing the desire and resources to create B2B video is only the beginning....

  • Quality Content Marketing

    In Defense of Medium Quality Content

    January 28, 2018

    There’s a movement taking hold in content marketing circles that every piece of content marketers produce must be of high quality. This movement believes that quality is more important than quantity. I’m not here to dispute that concept. I believe that quality blog posts, ebooks, videos and other content are table stakes. You can’t play the content marketing...

  • LinkedIn B2B Video

    The Time is Now: Why B2B Video Can’t Wait

    January 22, 2018

    Buffering… buffering… buffering…. Remember when this used to be a routine frustration while watching video online? Luckily, the...

  • B2B and the X-Files

    3 ROI Lessons B2B Marketers Can Learn from The X-Files

    January 7, 2018

    Some people kick off a new year with health-centered resolutions to exercise more or increase their daily water intake. Others pledge...

  • Content Marketing Future

    LinkedIn Presents the Future: Content Marketing Edition ...

    December 17, 2017

    Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for content marketing....