B2B Beat Articles

  • 7 Stats to Guide Your Marketing Strategy in 2017

    January 22, 2017

    In our book The Big Data-Driven Business, Russ Glass and I demonstrated how marketers of all kinds can use data to better understand their customers and their markets. Some data you have to dig to find. Other data is hiding in plain sight. This post highlights seven publicly-shared data points that show marketers what trends appear poised to dominate in 2017....

  • LinkedIn’s Russ Glass Outlines Planned Product Improvements in Marketing Data, Measurement and ROI for 2017 (Video)

    January 15, 2017

    Last year, a segment of marketers boosted advertising spending on the LinkedIn platform by 130 percent, according to an analysis by media technology company 4C. This year, LinkedIn has plans to make the product marketers flocked to in 2016 even better. In this short video — which is the first in a video series called “Building the World’s Most Effective B2B...

  • B2B Beat: 12 Revealing Marketing Quotes from CES

    January 8, 2017

    The 2017 edition of the Consumer Electronics Show, which concluded today in Las Vegas, featured boatloads of new technologies, driverless cars full of new technologies. Many of these advances, particularly Artificial Intelligence, Augmented Reality, and Virtual Reality, have great appeal to marketers. AI, AR, and VR are poised to be transformative technologies...

  • Marketers, What's Your Resolution for 2017?

    January 1, 2017

    It’s no secret that New Year’s Day is seen as a day for renewal. It’s a time to make resolutions designed to deliver, by the end of...

  • The B2B Beat Wishes a You a Restful December 25th

    December 25, 2016

    In the Western World, December 25 has long been a day of celebration and of rest. In observation of Christmas Day, businesses (with...

  • Marketers, What Gift Are You Giving This Holiday Season?

    December 18, 2016

    The holiday season is tied to memories of childhood and of giving. (And also a little getting). We asked marketers to reflect back on...