B2B Marketing Beat Articles

  •  Taking B2B Marketing Strategies Off the Beaten Path

    Dare to Succeed in 2019: Embrace These B2B Marketing Trends and Forge Ahead Bravely

    December 14, 2018

    To be brave is to show mental or moral strength in the face of danger, fear, or difficulty. As marketers, we routinely stare down each of these menaces: the danger of unfulfilling campaigns and initiatives; the fear of lackluster results and dissatisfied stakeholders; the difficulty of avoiding negative outcomes in a world of rapid change and ever-growing...

  • Elevator Pitch: LinkedIn Sponsored InMail

    Introducing 'The Elevator Pitch: LinkedIn Sponsored InMail Edition'

    August 26, 2018

    Here’s a short blog post about a short new video. Sometimes, you need to do a deep dive on a product. That’s why there are ebooks and product pages. Other times, you just need the elevator pitch. Introducing "The Elevator Pitch: LinkedIn Sponsored InMail Edition." This elevator pitch video has the advantage of taking place in an actual elevator — with an...

  • girl shows a guy something on her windows tablet

    What Is Website Retargeting and How Can Marketers Benefit from It?

    August 18, 2018

    If you’re interested in re-engaging potential customers who have visited your website but haven’t yet taken an action, then website retargeting is a marketing tactic you should know about. This guide covers the basics of website retargeting and provides practical information to help you set-up cost-effective retargeting campaigns that reach your target audience,...

  • B2B Media

    The State of Media for B2B Marketers

    July 22, 2018

    As media consumption habits evolve, digital ad spend continues to rise. Mobile advertising and digital video are experiencing...

  • Internet Trends and marketing

    10 Lessons for Marketers from Mary Meeker’s Internet Trends...

    June 3, 2018

    Mary Meeker’s Internet Trends 2018 report was released this week, and as usual this monster deck — 294 slides! — shows, with some...

  • Marketing Off-Site Meeting

    7 Reasons Why Your Marketing Department Should Have Regular...

    May 27, 2018

    As I finish up this blog post, I’m on a 757 flying back to Chicago after a multi-day, off-site meeting. This all-hands meeting brought...