B2B Beat Articles

  • Future of B2B Marketing

    LinkedIn Presents the Future: B2B Marketing Edition

    December 10, 2017

    Editor’s Note: “LinkedIn Presents the Future: B2B Marketing Edition” is the third video in our LinkedIn Presents the future series; the previous videos can be viewed here and here. In the not so distant past, B2B marketing consisted of print ads, direct mail, and trade shows. Maybe, if you were IBM and Xerox, you could budget some TV spots. Now the Internet has...

  • LinkedIn Presents the Future

    LinkedIn Presents the Future of Advertising Agencies [Video]

    December 3, 2017

    Editor’s Note: “LinkedIn Presents the Future: Advertising Agency Edition” is the second video in our LinkedIn Presents the future series; the first edition, which examined the power of sales and marketing alignment, can be viewed here. On one hand, it’s easy to make the case that advertising agencies are under siege. The long-time traditional centerpiece of the...

  • Sales and Marketing Alignment

    LinkedIn Presents the Future of Sales and Marketing Alignment

    November 26, 2017

    Who doesn't like a good feud? The Hatfield and McCoys. The Montagues and Capulets. And as Heather Sparks, VP of Blue449 points out in our new video, there’s always the enduring feud of creamy vs. crunchy peanut butter. One great feud, however, is in its twilight, and that’s the battle between sales and marketing. In our new video, “LinkedIn Presents the Future:...

  • Content Jam

    Content Jam 2017: A Left Brain, Right Brain, Whole Person...

    November 5, 2017

    Mercifully, Content Jam 2017 had no panels. What Orbit Media Studios’ Content Jam, which took place in Chicago this week, did have...

  • Blogger Survey

    B2B Beat: 3 Key Takeaways from Orbit Media’s Annual Blogger...

    October 29, 2017

    For bloggers, October is the kindest month. First, there’s a wealth of Halloween material to play with, so you can do posts like this ...

  • Successful Marketers

    What Makes a Marketer Successful: 1,600 Pros Can't Be Wrong

    October 22, 2017

    This guest post was contributed by Greg Mischio, Owner and Strategic Director, Winbound. It’s easy to get distracted in marketing —...