B2B Content Marketing Articles

  • LinkedIn's 5 Trends Every CMO Should Know

    Announcing 5 Trends Every CMO Should Know

    August 16, 2017

    Marketing’s contribution to business success is better understood today than ever. That understanding means more influence and responsibility for Chief Marketing Officers (CMOs) – but also greater pressure and greater scrutiny at a time when their budgets are increasingly constrained. Adapting to new media platforms, integrating more effectively with sales, HR...

  • Music at Work

    Music at Work: Good or Bad?

    July 29, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing EMEA blog as part of its "Infographic of the Week" series. Few workplace issues divide opinion quite so much as listening to music in the office. Back in the days before noise-cancelling headphones, normally laid back copywriters could threaten to turn into psychopaths if somebody turned the...

  • record needle

    Stealth Content Marketing

    July 16, 2017

    The best content marketing doesn’t even seem like marketing. It just seems like entertainment. That’s why HBO’s “The Defiant Ones,” which premiered this week, is some of the best content marketing I’ve ever seen. This four-hour documentary tells the story of how two of the world’s most influential music producers — Jimmy Iovine and Dr. Dre — ultimately joined...

  • Winner's Medal

    Our Top Marketing Content of 2017, So Far

    July 7, 2017

    To borrow a phrase from a popular TV show, winter is coming. Like it or not, we have entered the second half of 2017. But before we...

  • Summer Reading List

    Your Summer Reading List: 25 Must-Read Marketing Books

    June 19, 2017

    When summer rolls around, we are all looking for an excuse to sit out under the sun. What better than reading a book that pulls you in...

  • Cannes Lions

    4 Tips for B2B Marketers to Get the Most from Cannes Lions ...

    June 18, 2017

    A version of this post originally appeared on The Drum. Highlighting the best and brightest in creativity and innovation, the Cannes...