As part of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute Global Director Jann Martin Schwarz interviewed IBM's Michelle Peluso, SVP-Digital Sales and CMO. Michelle leads one of the most iconic global brands overall and certainly one of the most powerful B2B brands. She has had an interesting career with...
B2B Content Marketing Articles
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For content strategists everywhere, striking the right tone and knowing which information is truly useful is a huge challenge right now. And there is no ignoring the elephant in the room: Content and engagement trends from the LinkedIn platform indicate that today’s evolving world of work and the related sub-topics stemming from it are what professionals are...
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- B2B Content Marketing
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Editor's Note: This post was co-written by Jon Lombardo, Global Lead, The B2B Institute. Join Jon, Peter, and Ty Heath for the webinar, "All Weather Marketing: Weather the Storm and Win Market Share" on May 28. There are good times and there are bad times. Unfortunately, we are now living through bad times, with the COVID-19 pandemic plunging the world into...
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- B2B Content Marketing,
- #PoweredbyInsights
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Marketers are natural-born tinkerers, experimenters, and optimizers. We like to test hypotheses and fail fast so we can make...
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- B2B Content Marketing
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With the current state of affairs, marketing conferences are being canceled to protect the safety and well-being of planners and...
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- B2B Content Marketing
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Our current challenging situation isn’t without a few small silver linings. Though most folks are being encouraged to stay in place...
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- B2B Content Marketing