B2B Content Marketing Articles

  • Lead Like a Parent

    Lead Like a Parent: Five Lessons

    October 11, 2019

    I was recently invited to sit on a "Mom Bosses" panel at Advertising Week to explore an important topic many of us tackle everyday: being a parent and being a leader. One critical thing I have learned from both of these roles is that being a parent has actually taught me how to be a better leader. That’s not to say it’s not a lot to juggle. It is. As one of the...

  • B2B audience

    What Are the Best Ways to Learn What Your B2B Audience Is Into These Days?

    October 6, 2019

    Let’s get ready to RESEARRRRCH! That doesn’t sound quite right, does it? Some of us may get super excited upon hearing “research,” but for many of us, the term conjures up memories of term papers we didn’t want to write, and exams we didn’t want to take.  We’re marketers. We rebrand things. Perhaps it’s time to start referring to audience research as something...

  • B2B marketing conferences

    10 B2B Marketing Conferences You Can’t Miss in the Next 12 Months

    September 3, 2019

    Wouldn’t it be cool if all the big marketing conferences had a huge analytics dashboard hanging over the expo floor? I have no idea how it would work, but I imagine big lights flickering with every new promising connection, or fresh perspective, or game-changing idea – kind of like the scoreboard at a Golden State Warriors game.  You could even compare data...

  • Advertising on LinkedIn and Microsoft

    Maximize Your Advertising Performance on LinkedIn and...

    August 23, 2019

    Both LinkedIn and Microsoft offer audiences that are larger and more powerful than you might think. The LinkedIn platform, which has...

  • How to Rebrand

    5 Things to Do Before You Start a Rebrand

    August 18, 2019

    A good rebrand is like making a meal. The more you prep up front, the easier it will be down the road. This is especially true in a...

  • The 8 Best Songs for Marketers to Wake Up to – As Chosen by...

    August 9, 2019

    Being a brilliant marketer requires motivation. Intuition. Focus. The ability to chill out, funk out and rock out. Because more often...