“Marketers really need to consider that this is a very sacred word.” That’s how Brian Solis, the author of Engage! and X: The Experience When Business Meets Design, launched into our discussion of storytelling. Straight away, it told me that this wasn’t going to be your average discussion about marketers telling stories. It was going to be a lot more challenging...
B2B Content Marketing Articles
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The mission of a DJ is to engage an audience and provide fresh spins on content we might already be familiar with. A marketer can often have similar objectives. So it perhaps shouldn’t be all that shocking that one of LinkedIn’s very own marketers moonlights as a popular local DJ around San Francisco, and believes working each of these jobs makes him better at...
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We're excited to launch Issue 3 of The Sophisticated Marketer Quarterly. Our latest issue explores how storytelling came to be such an important theme in modern marketing. We explore what storytelling is – and what it isn’t, reveal the neuroscience that explains why stories are so influential, and set out the structures and strategies that can help any marketer...
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When it comes to marketing your business, the challenges you face today are different from those you dealt with just a few years ago....
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How would you feel if I told you that there are really only seven stories and that every children’s story, novel, film or play that...
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Editor's Note: This post originally appeared on the LinkedIn Sales and Marketing Solutions EMEA Blog. I was updating my Feedly RSS...
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