B2B Content Marketing Articles

  • Annie Granatstein Making Growth Happen

    Sunday Matinee: Making Growth Happen, Part 3

    December 8, 2019

    Annie Granatstein has spent a career in storytelling. Early on, she was Jerry Bruckheimer's executive assistant, and in that role she wrote story summaries of movie scripts. After attending law school at UCLA, she was an entertainment industry attorney. Subsequently, she worked as a freelance writer and content producer, and now she is the Head of WP BrandStudio...

  • Content Marketing Turkey Slicing

    Turkey Slicing: A Content Marketing Thanksgiving Tradition

    November 27, 2019

    Editor's Note: This encore post on content marketing and turkey slicing has become its own LinkedIn Marketing Thanksgiving tradition. Enjoy this bit of Internet archaeology. It may be time for America to rethink our approach to Thanksgiving. Now, I’m not talking about the part where we show gratitude and reflect on the good things we have in life. And I’m...

  • Making Growth Happen Video

    Sunday Matinee: Making Growth Happen, Part 1

    November 24, 2019

    What better way to spend a fall Sunday afternoon than kicking back and watching a video? Especially a video that will give you unique insight into the power of content marketing. And especially a video that’s less than 60 seconds long. Introducing LinkedIn's Sunday Matinee. On many Sundays in the months to come, we'll be sharing short, insightful videos in our...

  • 20 Books Every Marketer Should Read

    20 Books Every Marketer Should Read in 2020

    November 19, 2019

    Finishing up the last page of a great book is bittersweet sorrow, invariably followed by a wave of panicked questions. How did I reach...

  • Lead Like a Parent

    Lead Like a Parent: Five Lessons

    October 11, 2019

    I was recently invited to sit on a "Mom Bosses" panel at Advertising Week to explore an important topic many of us tackle everyday:...

  • B2B audience

    What Are the Best Ways to Learn What Your B2B Audience Is...

    October 6, 2019

    Let’s get ready to RESEARRRRCH! That doesn’t sound quite right, does it? Some of us may get super excited upon hearing “research,” but...