B2B Content Marketing Articles

  • How Microsoft Is Impacting the LinkedIn Product Roadmap (Video)

    February 5, 2017

    LinkedIn Marketing Solutions is poised to launch a number of products to help marketers in the coming months. “The first half of 2017, we’ll launch more product than in entirety of 2016,” Russ Glass, VP, Head of Products for LinkedIn, promises in this new video. Watch this special director’s cut of “Building the World’s Most Effective B2B Marketing Platform:...

  • Girl in meadow

    Tell us what you want, what you really really want

    January 26, 2017

    It’s been a very exciting year for the LinkedIn Marketing Solutions team. We published at least one blog post all 365 days of 2016, surpassed 100K followers on our LinkedIn Showcase Page and were thrilled to increase our blog subscriber base by 30x. That’s great news – and it makes it really important for us to be sure we’re giving you the content that you...

  • Is Your Content Marketing Tapping Into the Minds of Today’s Tech Professionals?

    January 24, 2017

    Technology professionals are savvy and sophisticated, so when it comes to examining why they value content and the role it plays in their decision journey, it makes sense that tech pros gravitate towards channels and content that cultivate their expertise and keep them engaged. We believe every tech marketer should have the tools and insights necessary to help...

  • 7 Stats to Guide Your Marketing Strategy in 2017

    January 22, 2017

    In our book The Big Data-Driven Business, Russ Glass and I demonstrated how marketers of all kinds can use data to better understand...

  • B2B Beat: 12 Revealing Marketing Quotes from CES

    January 8, 2017

    The 2017 edition of the Consumer Electronics Show, which concluded today in Las Vegas, featured boatloads of new technologies,...

  • A Challenge: Entertain With Your Content

    January 2, 2017

    I’d like to start with a very simple challenge: As content marketers, let’s be entertainers. Whether you’re writing a blog post,...