B2B Content Marketing Articles

  • #KidsExplainData

    How to Do B2B Marketing Right

    September 11, 2018

    Often the boldest campaigns we see on social media come from consumer brands. With big budgets and flashy products to peddle, it’s no wonder they can be so creative! But now more than ever, B2B brands are giving B2C counterparts a run for their money. And they’re doing it with a level of skill that’s truly impressive. So when we see a B2B campaign that inspires...

  • Elevator Pitch: LinkedIn Sponsored InMail

    Introducing 'The Elevator Pitch: LinkedIn Sponsored InMail Edition'

    August 26, 2018

    Here’s a short blog post about a short new video. Sometimes, you need to do a deep dive on a product. That’s why there are ebooks and product pages. Other times, you just need the elevator pitch. Introducing "The Elevator Pitch: LinkedIn Sponsored InMail Edition." This elevator pitch video has the advantage of taking place in an actual elevator — with an...

  • native ads

    What Is Native Advertising? The 6 Universal Types & How To Use Them

    August 25, 2018

    Digital advertising is a key marketing tool for reaching and engaging target audiences. But as people become more sophisticated in how they discover and interact with content, native advertising provides brands with a new way to get their message out. Below, we walk you through everything you need to know to get started with native advertising: what it is, why...

  • LinkedIn Marketing Strategy

    7 Reasons Why LinkedIn Needs To Be Part of Your Content...

    August 22, 2018

    Editor's Note: This post originally appears on the LinkedIn Sales & Marketing Solutions EMEA Blog. By this point, almost everyone...

  • Employer Branding ROI

    How Both Employer Branding and Marketing Are Increasingly...

    August 20, 2018

    “What gets measured, gets managed.” – Peter Drucker The chief reason why people consider a career move is knowledge of the culture and...

  • What Is B2B Content Marketing and How To Do It Effectively ...

    August 2, 2018

    In the digital age, content marketing is how companies build trust and familiarity with their audiences. It is especially important in...