B2B Content Marketing Articles

  • Bestselling author Brian Solis explains why storytelling isn’t just a tactic – it’s a whole new marketing philosophy

    Brian Solis on How Storytelling Can Save Marketing

    June 20, 2018

    “Marketers really need to consider that this is a very sacred word.” That’s how Brian Solis, the author of Engage! and X: The Experience When Business Meets Design, launched into our discussion of storytelling. Straight away, it told me that this wasn’t going to be your average discussion about marketers telling stories. It was going to be a lot more challenging...

  • DJ and large crowd

    How One LinkedIn Marketer Hits the Right Notes

    June 7, 2018

    The mission of a DJ is to engage an audience and provide fresh spins on content we might already be familiar with. A marketer can often have similar objectives. So it perhaps shouldn’t be all that shocking that one of LinkedIn’s very own marketers moonlights as a popular local DJ around San Francisco, and believes working each of these jobs makes him better at...

  • Issue 3 of The Sophisticated Marketer Quarterly is out today

    Don’t miss The Sophisticated Marketer Quarterly Storytelling Special

    May 23, 2018

    We're excited to launch Issue 3 of The Sophisticated Marketer Quarterly. Our latest issue explores how storytelling came to be such an important theme in modern marketing. We explore what storytelling is – and what it isn’t, reveal the neuroscience that explains why stories are so influential, and set out the structures and strategies that can help any marketer...

  • five members of the buying circle listen to a marketer pitch

    How to Market to Buying Committees

    May 15, 2018

    When it comes to marketing your business, the challenges you face today are different from those you dealt with just a few years ago....

  • Storytelling

    There Are Only Seven Stories – Are You Telling One of Them?

    April 16, 2018

    How would you feel if I told you that there are really only seven stories and that every children’s story, novel, film or play that...

  • Trends

    The 50 Blogs Every B2B Marketer Should Follow

    March 24, 2018

    Editor's Note: This post originally appeared on the LinkedIn Sales and Marketing Solutions EMEA Blog. I was updating my Feedly RSS...