Editor's Note: This guest post was contributed by Andy Hoar, CEO of Paradigm B2B and the co-founder of B2B Next, a B2B ecommerce conference taking place September 30-October 2 at the Hilton Chicago. You are probably accustomed to seeing the letter “e” in front of the word commerce in most blog posts, articles, and virtually all websites. There was a time when...
B2B Content Marketing Articles
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Editor's Note: A version of this post originally appeared on the LinkedIn Marketing EMEA Blog. A couple of weeks ago, our sales and marketing solutions team came up with a theory: that Netflix has a secret policy of commissioning TV shows that send coded messages about the future of marketing. When we compared notes, we found the shows we were spending hours...
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Last month, about 150 account-based marketers gathered at LinkedIn’s San Francisco office for the second annual I Heart ABM Event. At the half-day event, marketers, experts, and the LinkedIn team discussed what the future holds for ABM. The conversation included Jann Schwarz of LinkedIn taking a deep dive into trends impacting ABM; a fireside chat with Nash...
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Lead generation and brand awareness are equally important and intricately intertwined — and the most sophisticated LinkedIn strategies...
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In honor of its five-year anniversary, we’ve revamped our Sophisticated Marketer’s Guide to bring you even more insights from industry...
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What drives a global marketing campaign to success? Is it led by a team at headquarters or is it a combined effort from regional teams...
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