Annie Granatstein has spent a career in storytelling. Early on, she was Jerry Bruckheimer's executive assistant, and in that role she wrote story summaries of movie scripts. After attending law school at UCLA, she was an entertainment industry attorney. Subsequently, she worked as a freelance writer and content producer, and now she is the Head of WP BrandStudio...
B2B Content Marketing Articles
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Editor's Note: This encore post on content marketing and turkey slicing has become its own LinkedIn Marketing Thanksgiving tradition. Enjoy this bit of Internet archaeology. It may be time for America to rethink our approach to Thanksgiving. Now, I’m not talking about the part where we show gratitude and reflect on the good things we have in life. And I’m...
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What better way to spend a fall Sunday afternoon than kicking back and watching a video? Especially a video that will give you unique insight into the power of content marketing. And especially a video that’s less than 60 seconds long. Introducing LinkedIn's Sunday Matinee. On many Sundays in the months to come, we'll be sharing short, insightful videos in our...
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Finishing up the last page of a great book is bittersweet sorrow, invariably followed by a wave of panicked questions. How did I reach...
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I was recently invited to sit on a "Mom Bosses" panel at Advertising Week to explore an important topic many of us tackle everyday:...
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Let’s get ready to RESEARRRRCH! That doesn’t sound quite right, does it? Some of us may get super excited upon hearing “research,” but...