Our current challenging situation isn’t without a few small silver linings. Though most folks are being encouraged to stay in place for a while, just the simple fact of being home can have its bright side. Plus, with this opportunity to hunker down, some of us have the time to catch up on some essential reads. For marketers, we’ve got plenty of recommendations...
B2B Content Marketing Articles
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- B2B Content Marketing
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Leadership during the coronavirus pandemic for us as marketing professionals has created a unique set of challenges which many of us have never seen before. That's in addition to the profound impact we are all feeling and experiencing as human beings. With unprecedented uncertainty and risk facing our businesses and all the people connected to it, it’s hard to...
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- B2B Content Marketing
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The Irish are well known for many things: the gift of the gab, convivial pubs, U2. What’s not as well known is many recognizable models of marketing excellence are rooted in the Irish tradition. As St. Patrick’s Day approaches, let’s raise a glass to these fine examples of the Irish’s formidable promotional prowess. 1. Guinness Advertising This inky, black (or...
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- B2B Content Marketing
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The way human beings communicate is evolving before our eyes. If marketers haven’t gotten the message yet, then it’s high time. The...
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- B2B Content Marketing
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Editor’s Note: This guest post was contributed by John Cosley, Director, Global Brand and Digital Marketing at Microsoft/Bing. When it...
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- blog,
- Global,
- English,
- Marketing Solutions,
- B2B Content Marketing
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Which is a better story to tell B2B buyers in your online messaging? A deeply moving tale about a future in which your product or...
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- B2B Content Marketing