B2B Content Marketing Articles

  • How Employee Advocacy Helps Aon Reach New Audiences

    April 27, 2017

    This guest post was contributed by Katie Barmantje, Senior Specialist in Global Interactive Marketing, Aon. When we began our employee advocacy program at Aon, we approached it with an entrepreneurial mindset. We started with a home grown program, called The Boost. It was created to help employees share interesting content about Aon and the risk management...

  • LinkedIn Matched Audiences

    Introducing LinkedIn Matched Audiences

    April 24, 2017

    For today’s marketer, ROI means everything. They are constantly on the hook to drive business results by engaging the right audiences at the right stage throughout the entire customer lifecycle. That’s why we’re excited to announce this week’s launch of Matched Audiences, a set of targeting capabilities that gives you the unique ability to combine LinkedIn’s...

  • How to Use Data to Appeal to Your Audience's Emotions

    April 2, 2017

    This guest post was contributed by Andy Plesser, Owner of Beet.TV. Using dynamic video ads that key off of seasons or weather conditions for Lowe’s is “table stakes,” given the wealth of behavioral data available to tweak viewers’ emotions. “I think that’s kind of easy to do,” said Bob Estrada, EVP & Director of Strategic Partnerships at BBDO New York, the...

  • My 2020 Vision: 5 Marketers Predict the Future of Content...

    April 1, 2017

    What does the future hold? It’s a question that has fascinated mankind throughout the ages. From casting runes to crystal balls to...

  • Make Your Reservation for the "B2B Dinner for Five"

    March 30, 2017

    This post originally appeared on the LinkedIn Marketing Solutions EMEA Blog. What happens when you sit down with some of the most...

  • It's Not Mobile-First; It's Becoming a Mobile-Only World,...

    March 19, 2017

    This guest post was contributed by Steve Ellwanger, courtesy of Beet.TV. Forget mobile first. It’s a mobile-only world, which provides...