B2B Content Marketing Articles

  • Grow with LinkedIn: How Will You Reach New Heights in 2019? [Survey]

    Grow with LinkedIn: How Will You Reach New Heights in 2019? [Survey]

    January 16, 2019

    With 2019 upon us, our team at LinkedIn is looking forward and upward. We want to help you do the same. As marketers harvest the fruits of last year’s labors, it’s now time to plant new seeds in preparation for a fresh year of change, transition, and growth. Here at LinkedIn, we are resolute in our desire to help you achieve your goals. But before we can do that...

  • LinkedIn Tactical Plan 2019

    New for 2019: Your LinkedIn Content Marketing Tactical Plan

    January 15, 2019

    Pablo Picasso once said, “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” Whatever your B2B social media marketing goals in 2019, the LinkedIn Content Marketing Tactical Plan eBook can help you reach them. This comprehensive, step-by-step...

  • Desi Marketing Project

    Why All Marketers Should Educate Their Sales Teams on Digital

    January 13, 2019

    Editor’s Note: This guest post is the second in an occasional series called The Desi Marketing Project, which will focus on content marketing in India. This post was contributed by Pradeep Chopra, CEO, Digital Vidya.   According to a joint research study by Marketo and Reachforce, sales and marketing alignment can help a company become 67% better at closing...

  • It's Not You, It's Me

    January 3, 2019

    Editor’s Note: This guest post is part of a series by Amanda Slavin, CEO, CatalystCreativ. You can read her last post here.  Have you...

  • Great B2B Campaigns

    5 Great B2B Marketing Campaigns from 2018 to Inspire Your...

    January 2, 2019

    The past few years have seen a renaissance in creative, humorous, personality-filled B2B marketing. It’s no longer a radical idea to...

  • 20 Books Every Marketer Should Read in 2018

    20 Books Every Marketer Should Have Read in 2018

    December 31, 2018

    Editor's Note: Enjoy this special encore post which was one of our readers' favorites in 2018. Happy New Year!  Finishing up the last...