B2B Content Marketing Articles

  • Four real-world stories of B2B marketers unlocking growth through AI

    Four Real-World Stories of B2B Marketers Unlocking Growth through AI

    March 21, 2019

    Editor's Note: This post originally appeared on LinkedIn's EMEA Blog. Artificial Intelligence (AI) produces some very emotional reactions among marketers – and that’s largely because there’s so little solid information about what the technology can actually do for them. In the absence of facts, hype and fear tend to take over. We hear a lot about how AI will...

  • In Defense of the Listicle

    In Defense of the Listicle

    March 17, 2019

    The listicle has gotten a bad rap in content marketing circles. Look around the web and you’ll find a litany of complaints registered against this trendy format. I’ve compiled a few here (presented in list form, of course): They’re clickbait that’s killing journalism! They’re repetitive and redundant! They’re just a bunch of shallow fluff! They’re ruining our...

  • B2B Ecommerce

    B2B Ecommerce: Does Your Business Help Customers Help Themselves?

    March 13, 2019

    Editor's Note: This guest post was contributed by Barry Feldman, Owner, Feldman Creative. Here’s a dangerous supposition I encourage you not to make: Though B2C sales are moving online more each day the same doesn’t hold true for B2B. It’s not an uncommon line of thinking, but it’s seriously flawed. Subscribing to it could cost your business dearly. Yes, B2B...

  • Brand Strategy vs. Content Marketing Strategy

    What’s The Real Difference Between Brand Strategy and...

    March 12, 2019

    Editor's Note: This post was contributed by Josh Ritchie, CEO/Cofounder at Column Five. Many people have many different ideas about...

  • The Super Bowl playbook for B2B brand marketing

    The Super Bowl Playbook for B2B Brand Marketing

    February 17, 2019

    Editor's Note: A version of this post originally appeard on the LinkedIn Marketing EMEA Blog. As a B2B marketer, it’s tempting to...

  • Marketing Groundhog Day

    How to End Your Marketing Groundhog Day

    February 2, 2019

    Editor’s Note: This guest post was contributed by Steve Goldhaber, Founder and CEO of 26 Characters. It’s 6am and your alarm clock is...