Editor's Note: This guest post was contributed by Jason Miller, Head of Brand Marketing, Microsoft Advertising. Marketers are fascinated by decision journeys. We study a lot of different shaped funnels, flow charts and diagrams illustrating how buyers purchase the things they do. We’re fundamentally interested in the different factors that shape demand for our...
B2B Content Marketing Articles
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Here’s a thought as Valentine’s Day approaches: When someone gives us a bad gift, we say, “Oh, well, it’s the thought that counts.” By which we mean, “At least they were thinking of me, and that’s what matters.” But what makes a bad gift a bad gift? The lack of thought behind it. A great gift says, “I know you well; I know what you like; I knew this would make...
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- B2B Content Marketing
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At the beginning of the year, we highlighted seven of our favorite B2B marketing campaigns of 2019. To follow up, we’re diving deeper into several of these exemplary efforts with behind-the-scenes insight from the folks who brought them to life. Today, we’ll take a closer look at Gong.io, and the campaign that helped them spark massive social media engagement...
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- B2B Content Marketing
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Tim Washer is a funny man. So what do you mean, funny? Well, he’s made appearances on Last Week Tonight with John Oliver, Saturday...
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We asked best-selling author Carla Johnson a simple question, Why do an increasing number of companies use content marketing? And she...
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Editor's Note: This post is the first in an occasional LinkedIn Marketing Blog series, "Looking Back to See Forward," that kicks off...