We asked best-selling author Carla Johnson a simple question, Why do an increasing number of companies use content marketing? And she gave us a simple answer: “Because it works. When you do it right, it works.” Which raises the question, How is content marketing done right? Johnson has an answer for that question, too. "If you are actually serving the customer...
B2B Content Marketing Articles
-
-
Editor's Note: This post is the first in an occasional LinkedIn Marketing Blog series, "Looking Back to See Forward," that kicks off the year by examining marketing's recent past to see the way forward in 2020 and beyond. Read the next post in the series. Creativity. Impact. Influence. Excellence. Innovation. These are the traits shared by B2B campaigns that...
-
If you’re a content marketer, what should you start doing tomorrow if you’re not already doing it today? That’s the urgent question we posed to Zari Venhaus, Director-Corporate Marketing Communications at Eaton. She delivered two important answers. First, she urged content marketers to create a documented strategy. “Really understand what you’re trying to...
-
Editor's Note: This guest post was contributed by Eli Schwartz, a Growth Advisor and SEO Strategic Consultant. Over the last year I...
- Topics:
- B2B Content Marketing
-
The holiday season is the busiest time of year for retailers and consumer brands, but what about marketers with a Business-to-Business...
-
What strikes me about the B2B marketers I met in India is that they are more analytical than their peers in other geographies who...