B2B Content Marketing Articles

  • Branding

    The 8 Things You Need to Help Your Brand Tell Its Story the Right Way

    November 11, 2018

    If you’re creating content for your brand, whether it’s a fresh blog post or a new sales brochure, you need to communicate in a way that accurately represents your brand and effectively tells your brand story. But this can be a challenge when you’re working with a large team, especially when those members are siloed. How do you make sure you’re talking about...

  • The 7 Levels of Engagement for Marketers

    November 8, 2018

    Editor’s Note: This guest post was contributed by Amanda Slavin, CEO, CatalystCreativ. Engagement is the bedrock of all meaningful connection. It is the foundation of how you build a relationship, (i.e., think about when you get “engaged” to the person you want to commit the rest of your life to), and yet we don’t have a common definition that guides us...

  • Content or context: which matters more?

    Content or context: which matters more?

    November 6, 2018

    Editor's Note: This post was originally published here on October 25, 2018. At 7.51am on Friday January 12, 2007, a man in an ill-fitting jumper and baseball cap made his nondescript way to a grimy corner of the L’Enfant Plaza metro station in Washington D.C. He positioned himself against a wall, next to a garbage bin, unpacked a violin and bow, opened his case...

  • Scary Marketing Tactics

    Avoid These 10 Spooky Marketing Missteps [SlideShare]

    October 31, 2018

    Editor's Note: Enjoy this special encore post. Happy Halloween! As the year nears its end, and we begin to prepare For 2019, and...

  • B2B Video

    How to Create a B2B Comedy Video Series

    October 28, 2018

    Editor's Note: This guest post was contributed by Tim Washer, Keynote Speaker/Event Emcee at Ridiculous Media. My buddy Carlos Hidalgo...

  • Don’t let ‘best practice’ take over your brand

    Don't Let "Best Practice" Take Over Your Brand

    October 15, 2018

    Editor's Note: This blog post was contributed by the LinkedIn Marketing EMEA blog.  A couple of weeks ago, I was party to a...