Editor's Note: This guest post was contributed by Greg Mischio, the Owner and Strategic Director of Winbound, a manufacturing marketing agency. Do you lay awake at night, worrying about your marketing? Do you hear that little voice in your head questioning what you know about marketing -- heck, questioning what you know about anything at all? According to...
B2B Content Marketing Articles
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Did you know that last year more than one million people per day visited the internet for the very first-time? In conjunction with Hootsuite, We Are Social presented its findings on the "Future of Digital in 2019", and I was lucky enough to preview Australia’s data, which had some interesting points for the Asia Pacific Region. In North America and Europe, the...
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- B2B Content Marketing
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What is the greatest challenge marketers must grapple with today? According to the book Experiences: The 7th Era of Marketing, “It’s not just HOW consumers are changing—researching, reviewing, and buying. It’s also WHAT THEY VALUE MOST. This is also changing. And guess what? It’s not your product any longer. They value experiences.” The book, co-authored by...
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- Thought Leadership
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Editor's Note: This guest post was contributed by Andy Hoar, CEO of Paradigm B2B and the co-founder of B2B Next, a B2B ecommerce...
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Editor's Note: A version of this post originally appeared on the LinkedIn Marketing EMEA Blog. A couple of weeks ago, our sales and...
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- B2B Content Marketing
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Last month, about 150 account-based marketers gathered at LinkedIn’s San Francisco office for the second annual I Heart ABM Event. At...
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- B2B Content Marketing