B2B Content Marketing Articles

  • B2B Beat: 12 Revealing Marketing Quotes from CES

    January 8, 2017

    The 2017 edition of the Consumer Electronics Show, which concluded today in Las Vegas, featured boatloads of new technologies, driverless cars full of new technologies. Many of these advances, particularly Artificial Intelligence, Augmented Reality, and Virtual Reality, have great appeal to marketers. AI, AR, and VR are poised to be transformative technologies...

  • A Challenge: Entertain With Your Content

    January 2, 2017

    I’d like to start with a very simple challenge: As content marketers, let’s be entertainers. Whether you’re writing a blog post, producing a video, or getting up in front of a live or virtual audience, how often do you really challenge yourself to ensure what you’re creating will be entertaining? It seems pretty obvious that this should be our No. 1 goal as...

  • Marketers, What's Your Resolution for 2017?

    January 1, 2017

    It’s no secret that New Year’s Day is seen as a day for renewal. It’s a time to make resolutions designed to deliver, by the end of the year or even sooner, a new and improved you. For this short video, we asked some influential marketers if they had personal resolutions for 2017. We also asked them if they had any suggestions for the resolutions that marketers...

  • Year In Review: The Most Popular LinkedIn Marketing...

    December 29, 2016

    Editor’s Note: This is part two of our annual roundup. In the first part, we focused on the most popular “announcement posts,” those...

  • Efficiently Ignored: Why Marketing Tech is Wasted Without...

    December 28, 2016

    Editor's Note: This guest post was contribued by David Fabbri, who is VP, Creative and Integrated Strategy, at LoSasso Integrated...

  • The B2B Beat Wishes a You a Restful December 25th

    December 25, 2016

    In the Western World, December 25 has long been a day of celebration and of rest. In observation of Christmas Day, businesses (with...