B2B Content Marketing Articles

  • It's Not Mobile-First; It's Becoming a Mobile-Only World, Says IAB's Rothenberg

    March 19, 2017

    This guest post was contributed by Steve Ellwanger, courtesy of Beet.TV. Forget mobile first. It’s a mobile-only world, which provides challenges and opportunities for marketers and publishers as they embrace one-to-one consumer engagement, according to the President & CEO of the Interactive Advertising Bureau. “It’s a completely different way of thinking about...

  • Why Sometimes I’m Hoping the Plane’s Wi-Fi is Broken

    March 5, 2017

    Don't get me wrong, the B2B Beat thinks Internet access on a jetliner is an amazing achievement, a triumph of science and technology. It’s astonishing that we have wi-fi at 32,000 feet. Still, the capability to answer email in the sky fills me with nostalgia for a simpler time — way back two or three years ago. That was when a content marketer had no choice but...

  • How Microsoft Is Impacting the LinkedIn Product Roadmap (Video)

    February 5, 2017

    LinkedIn Marketing Solutions is poised to launch a number of products to help marketers in the coming months. “The first half of 2017, we’ll launch more product than in entirety of 2016,” Russ Glass, VP, Head of Products for LinkedIn, promises in this new video. Watch this special director’s cut of “Building the World’s Most Effective B2B Marketing Platform:...

  • Girl in meadow

    Tell us what you want, what you really really want

    January 26, 2017

    It’s been a very exciting year for the LinkedIn Marketing Solutions team. We published at least one blog post all 365 days of 2016,...

  • Is Your Content Marketing Tapping Into the Minds of Today’s...

    January 24, 2017

    Technology professionals are savvy and sophisticated, so when it comes to examining why they value content and the role it plays in...

  • 7 Stats to Guide Your Marketing Strategy in 2017

    January 22, 2017

    In our book The Big Data-Driven Business, Russ Glass and I demonstrated how marketers of all kinds can use data to better understand...