B2B Content Marketing Articles

  • Marketing Optimization

    5 Ways Winning Marketing Teams Optimize Their Performance

    October 17, 2017

    Editor's Note: This guest post was contributed by Jocelyn Brown, VP Customer Success at Allocadia. If you were asked to name the No. 1 marketing initiative for global businesses, what would you say? Lead generation? Brand awareness? Customer-centricity? You’d be close… But according to Forrester Research, the top priority for marketing within global...

  • Funny Marketing

    Makes Me Laugh: Funny B2B Marketing Campaigns We Can Learn From

    October 16, 2017

    Not every brand can or should generate knee-slapping reactions from its audience. Humor comes in many forms, and the difference maker in a winning B2B marketing campaign can be a tiny grin, a wry smile, or even one of those quick nasal exhales, whatever they’re called. In other words, B2B marketers don’t need to be Jerry Seinfeld to amuse an audience. That said,...

  • Larry David Curb Your Marketing

    Curb Your Marketing

    October 7, 2017

    After a six-year hiatus, HBO’s Curb Your Enthusiasm made its much-anticipated return last Sunday.  For those of us who have dearly missed Larry David and his hilariously uncomfy exploits, this is pretty good news. Pretty, pretty, pretty, pretty good. And while we would never suggest anyone should emulate the neurotic and petty behavior of Mr. David’s character...

  • Sophisticated Marketer's Quarterly

    The Sophisticated Marketer’s Quarterly – Going Where No...

    September 18, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. Any marketer who cares about staying...

  • 4 Video Lessons for Content Marketers from MTV’s VMAs

    September 7, 2017

    By 2021, 82% of all internet traffic will be people consuming videos, according to networking giant Cisco. If you want to increase...

  • LinkedIn Sales and Marketing Alignment

    Act Now to Turn Sales and Marketing Into the Power Couple

    August 18, 2017

    New research from LinkedIn shows that there’s never been more awareness of the need for sales and marketing alignment. Sales and...