B2B Content Marketing Articles

  • Summer Reading List

    Your Summer Reading List: 25 Must-Read Marketing Books

    June 19, 2017

    When summer rolls around, we are all looking for an excuse to sit out under the sun. What better than reading a book that pulls you in and won’t let go? And, if you happen to be absorbing information and insights that expand your horizons professionally, so much the better. Sometimes educational reading can be dry and dull. With so many activities competing for...

  • Cannes Lions

    4 Tips for B2B Marketers to Get the Most from Cannes Lions 2017

    June 18, 2017

    A version of this post originally appeared on The Drum. Highlighting the best and brightest in creativity and innovation, the Cannes Lions Festival presents an opportunity for marketers to gauge the direction of the industry each year. In the past, the B2B sector has largely been overshadowed on this stage, and it’s no secret that B2C marketing has more of a...

  • Cannes Lions

    Countdown to Creativity: Cannes Lions 2017

    June 17, 2017

    This guest post was contributed by Steve Blakeman, Managing Director-Global Accounts, OMD.  The 64th iteration of the annual Rosé Drinking Championship — er, I mean, the Cannes Lions Festival of Creativity — commences on Saturday, and I’ve taken a sneak peak at the schedule of events to see what’s hot and what’s not. Over the past decade, the trend at Cannes has...

  • AdvertisingWeek Asia

    5 Big Questions Raised by LinkedIn’s B2B Forum at...

    June 16, 2017

    LinkedIn’s B2B Forum at Advertising Week Asia 2017 in Tokyo, Japan, brought together some of the best marketing minds in the world. We...

  • Introducing the LinkedIn Content Insights Quarterly: Q1 2017

    June 7, 2017

    Welcome to the first edition of the LinkedIn Content Insights Quarterly. This report, which will appear after the close of every...

  • Girl working at Cafe

    How to Use LinkedIn Matched Audiences

    June 5, 2017

    Editor's Note: This post originally appeared as a contribution on Social Media Examiner. Wondering how to retarget your website...