Of the many hats worn by a B2B marketer, "change agent" is among the most valued. As primary links between a brand and its audience, we need to understand what's happening around us, analyze the impact and implications, and adapt business strategies in nimble fashion. That's one reason B2B marketers tend to keep a close eye on trends and research – we can't...
B2B Content Marketing Articles
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- Topics:
- B2B Content Marketing
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B2B marketing approaches can and do vary widely, but the need to reach and motivate decision makers is one thing that unites pretty much all B2B marketers. No matter which strategy you’ve adopted, or which industry you belong to, or which continent you call home, impressing key decision makers is probably a pivotal part of your job. If it’s been a while since...
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- B2B Content Marketing
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It’s hard to think of a sector where creativity and profitability collide more often than they do in marketing. This naturally can lead to a lot of valid debates regarding the merits of quantity vs. quality. The truth is, if you’re like most marketers these days and your budget is smaller than usual, facing extreme scrutiny, or both, the best way forward...
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- B2B Content Marketing
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Corporate social responsibility and brand purpose have been topics of discussion in boardrooms, conferences, and think pieces for a...
- Topics:
- B2B Content Marketing,
- Thought Leadership
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Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2020. This post was the first in an...
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A wise person once observed that, generally speaking, whatever comes easy doesn't last, and whatever lasts doesn’t come easy....
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- B2B Content Marketing