Often the boldest campaigns we see on social media come from consumer brands. With big budgets and flashy products to peddle, it’s no wonder they can be so creative! But now more than ever, B2B brands are giving B2C counterparts a run for their money. And they’re doing it with a level of skill that’s truly impressive. So when we see a B2B campaign that inspires...
B2B Content Marketing Articles
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- Topics:
- Tech Marketing,
- B2B Content Marketing
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Here’s a short blog post about a short new video. Sometimes, you need to do a deep dive on a product. That’s why there are ebooks and product pages. Other times, you just need the elevator pitch. Introducing "The Elevator Pitch: LinkedIn Sponsored InMail Edition." This elevator pitch video has the advantage of taking place in an actual elevator — with an...
- Topics:
- B2B Marketing Beat,
- B2B Content Marketing
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Digital advertising is a key marketing tool for reaching and engaging target audiences. But as people become more sophisticated in how they discover and interact with content, native advertising provides brands with a new way to get their message out. Below, we walk you through everything you need to know to get started with native advertising: what it is, why...
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Editor's Note: This post originally appears on the LinkedIn Sales & Marketing Solutions EMEA Blog. By this point, almost everyone...
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“What gets measured, gets managed.” – Peter Drucker The chief reason why people consider a career move is knowledge of the culture and...
- Topics:
- B2B Content Marketing
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In the digital age, content marketing is how companies build trust and familiarity with their audiences. It is especially important in...