I was recently invited to sit on a "Mom Bosses" panel at Advertising Week to explore an important topic many of us tackle everyday: being a parent and being a leader. One critical thing I have learned from both of these roles is that being a parent has actually taught me how to be a better leader. That’s not to say it’s not a lot to juggle. It is. As one of the...
B2B Content Marketing Articles
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Let’s get ready to RESEARRRRCH! That doesn’t sound quite right, does it? Some of us may get super excited upon hearing “research,” but for many of us, the term conjures up memories of term papers we didn’t want to write, and exams we didn’t want to take. We’re marketers. We rebrand things. Perhaps it’s time to start referring to audience research as something...
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Wouldn’t it be cool if all the big marketing conferences had a huge analytics dashboard hanging over the expo floor? I have no idea how it would work, but I imagine big lights flickering with every new promising connection, or fresh perspective, or game-changing idea – kind of like the scoreboard at a Golden State Warriors game. You could even compare data...
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- B2B Content Marketing
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Both LinkedIn and Microsoft offer audiences that are larger and more powerful than you might think. The LinkedIn platform, which has...
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A good rebrand is like making a meal. The more you prep up front, the easier it will be down the road. This is especially true in a...
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- Marketing Solutions,
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Being a brilliant marketer requires motivation. Intuition. Focus. The ability to chill out, funk out and rock out. Because more often...
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- B2B Content Marketing