B2B Content Marketing Articles

  • Carla Johnson on content marketing

    Sunday Matinee: Making Growth Happen, Part 8

    January 26, 2020

    We asked best-selling author Carla Johnson a simple question, Why do an increasing number of companies use content marketing? And she gave us a simple answer: “Because it works. When you do it right, it works.” Which raises the question, How is content marketing done right? Johnson has an answer for that question, too. "If you are actually serving the customer...

  • 7 Great B2B Campaigns

    Get Inspired by 7 of Our Favorite B2B Campaigns from 2019

    January 6, 2020

    Editor's Note: This post is the first in an occasional LinkedIn Marketing Blog series, "Looking Back to See Forward," that kicks off the year by examining marketing's recent past to see the way forward in 2020 and beyond. Read the next post in the series. Creativity. Impact. Influence. Excellence. Innovation. These are the traits shared by B2B campaigns that...

  • LinkedIn Making Growth Happen

    Sunday Matinee: Making Growth Happen, Part 5

    January 5, 2020

    If you’re a content marketer, what should you start doing tomorrow if you’re not already doing it today? That’s the urgent question we posed to Zari Venhaus, Director-Corporate Marketing Communications at Eaton. She delivered two important answers. First, she urged content marketers to create a documented strategy. “Really understand what you’re trying to...

  • SEO Managers

    What Data Shows About the Continued Importance of SEO...

    December 20, 2019

    Editor's Note: This guest post was contributed by Eli Schwartz, a Growth Advisor and SEO Strategic Consultant.  Over the last year I...

  • B2B Marketers: Holidays are Prime Time for Engagement

    December 19, 2019

    The holiday season is the busiest time of year for retailers and consumer brands, but what about marketers with a Business-to-Business...

  • B2B and B2C Marketing

    Why B2B Marketers Should Put on Their B2C Hats

    December 18, 2019

    What strikes me about the B2B marketers I met in India is that they are more analytical than their peers in other geographies who...