Best Practices: Content Marketing Articles

  • How to be a better presenter – by the Jedi Master of TED talks

    March 20, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA Blog.  The great thing about hosting a B2B marketing podcast is that, when you need advice, you get to reach out to relevant experts and invite them on the show. I’ve just finished developing a new keynote presentation on B2B content marketing – and so I wanted to know how to...

  • Four Leaf Clover

    Luck Has Nothing to Do with Your Content Marketing Success

    March 17, 2017

    B2B marketers across industries are taking to content marketing in droves. It’s smart to embrace what’s proven to be an effective technique for attracting, engaging, and converting a target audience. But today, with the ubiquitous nature of business content, gone are the days of beginner’s luck. In a world where buyers have high expectations for a personalized,...

  • Marketing Madness: The Content Marketing 16

    March 16, 2017

    Editor’s Note: This post is authored by Gaurav Nihalani, Campaign Manager at LinkedIn. Today begins the greatest four-day stretch of sports television for any basketball fan. It’s the first full-day of the NCAA Men’s Basketball Tournament, and from now through Sunday, there will be 48 win-and-advance, lose-and-you’re-done, do-or-die basketball games. By the end...

  • 5 Testing Ideas from the LinkedIn Marketing Vault

    Introducing: Five A/B Testing Ideas from the LinkedIn...

    March 14, 2017

    For marketers, the launch of a campaign is just the beginning. Once we go live, the real work starts: testing multiple variants,...

  • Building an Editorial Calendar

    Content Marketing: 6 Steps to Building Your Editorial...

    March 9, 2017

    I've seen content marketers in a state of paralysis, overwhelmed with the responsibility to create a constant stream of quality...

  • The Agency Interview: 26 Questions for Olesh Piddubriwnyj

    March 8, 2017

    Olesh Piddubriwnyj is the Founder and Managing Director at Fifteen Design, an agency in the United Kingdom. He shared his opinion of...