B2B Content Marketing Articles

  • Don’t let ‘best practice’ take over your brand

    Don't Let "Best Practice" Take Over Your Brand

    October 15, 2018

    Editor's Note: This blog post was contributed by the LinkedIn Marketing EMEA blog.  A couple of weeks ago, I was party to a conversation about ‘best practice’ for posting on LinkedIn. It wasn’t a bad-tempered conversation – but there was something about it I didn’t like. It left me pondering how restrictive the concept of ‘best practice’ can become when we apply...

  • Predictive Marketing

    Why Predictive Marketing Has a New Role in the Market

    October 8, 2018

    Editor’s Note: This guest post was contributed by Justin Gray, CEO, LeadMD. Predictive marketing barreled into the marketing lexicon as only buzz worthy trends can and quickly became a buzzword (or buzz term). For marketers, its promise was enticing, pledging to deliver ease of use, scalability, time savings and ROI. Who could resist the urge to believe in what...

  • #KidsExplainData

    How to Do B2B Marketing Right

    September 11, 2018

    Often the boldest campaigns we see on social media come from consumer brands. With big budgets and flashy products to peddle, it’s no wonder they can be so creative! But now more than ever, B2B brands are giving B2C counterparts a run for their money. And they’re doing it with a level of skill that’s truly impressive. So when we see a B2B campaign that inspires...

  • Elevator Pitch: LinkedIn Sponsored InMail

    Introducing 'The Elevator Pitch: LinkedIn Sponsored InMail ...

    August 26, 2018

    Here’s a short blog post about a short new video. Sometimes, you need to do a deep dive on a product. That’s why there are ebooks and...

  • native ads

    What Is Native Advertising? The 6 Universal Types & How To ...

    August 25, 2018

    Digital advertising is a key marketing tool for reaching and engaging target audiences. But as people become more sophisticated in how...

  • LinkedIn Marketing Strategy

    7 Reasons Why LinkedIn Needs To Be Part of Your Content...

    August 22, 2018

    Editor's Note: This post originally appears on the LinkedIn Sales & Marketing Solutions EMEA Blog. By this point, almost everyone...