Best Practices: Content Marketing Articles

  • Five Tips to Develop an Effective Targeting Strategy on LinkedIn

    January 18, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post here. As the world’s largest professional network, LinkedIn makes it easy for B2B marketers to leverage professional targeting to their advantage. That’s why 80% of B2B leads generated from social media come from LinkedIn. Here...

  • Agency Interview: 32 Questions with Sean C. Reardon

    January 17, 2017

    Sean C. Reardon is CEO of Zenith, Moxie. His experience in the advertising agency business includes stops at Goodby, Silverstein & Partners and Publicis & Hal Riney, where he learned the value of culture. He matriculated at Penn State University, and as a fan of the Nittany Lions, he makes a compelling case for the team’s inclusion in the just completed College...

  • Expert Tips to Identify a Naming Structure for Your LinkedIn Sponsored Content Campaigns

    January 17, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post here. When developing your advertising strategy, be sure to keep in mind how you’ll be reporting and monitoring your ads over time. Creating a naming structure for your ad campaigns can be incredibly valuable to keep organized....

  • Six Steps to Implement Conversion Tracking in LinkedIn's...

    January 16, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...

  • How to Create an A/B Testing Strategy for Your LinkedIn Ads

    January 13, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...

  • Selecting Compelling Assets for Your LinkedIn Sponsored...

    January 12, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...