B2B Content Marketing Articles

  • APAC Media and Marketing

    APAC is Spending More than 10+ Hours a Day Online, How Can Marketers Grab Their Attention?

    June 6, 2019

    Did you know that last year more than one million people per day visited the internet for the very first-time? In conjunction with Hootsuite, We Are Social presented its findings on the "Future of Digital in 2019", and I was lucky enough to preview Australia’s data, which had some interesting points for the Asia Pacific Region. In North America and Europe, the...

  • A Sophisticated Marketer’s Perspective: Carla Johnson on Impactful Storytelling

    A Sophisticated Marketer’s Perspective: Carla Johnson on Impactful Storytelling

    June 5, 2019

    What is the greatest challenge marketers must grapple with today? According to the book Experiences: The 7th Era of Marketing, “It’s not just HOW consumers are changing—researching, reviewing, and buying. It’s also WHAT THEY VALUE MOST. This is also changing. And guess what? It’s not your product any longer. They value experiences.” The book, co-authored by...

  • 3 Keys to Driving Effective Commerce  For B2B Marketers

    3 Keys to Driving Effective Commerce For B2B Marketers

    May 13, 2019

    Editor's Note: This guest post was contributed by Andy Hoar, CEO of Paradigm B2B and the co-founder of B2B Next, a B2B ecommerce conference taking place September 30-October 2 at the Hilton Chicago. You are probably accustomed to seeing the letter “e” in front of the word commerce in most blog posts, articles, and virtually all websites.  There was a time when...

  • The Netflix Test: Tidying Up with Marie Kondo

    The Netflix Test: Tidying Up with Marie Kondo

    May 12, 2019

    Editor's Note: A version of this post originally appeared on the LinkedIn Marketing EMEA Blog.  A couple of weeks ago, our sales and...

  • I Heart ABM

    17 Insightful Quotes from LinkedIn’s I Heart ABM Event

    May 10, 2019

    Last month, about 150 account-based marketers gathered at LinkedIn’s San Francisco office for the second annual I Heart ABM Event. At...

  • A Sophisticated Marketer’s Perspective: Gain A Competitive Edge with Tips from Heidi Bullock

    A Sophisticated Marketer’s Perspective: Gain A Competitive ...

    April 30, 2019

    Lead generation and brand awareness are equally important and intricately intertwined — and the most sophisticated LinkedIn strategies...