B2B Content Marketing Articles

  • B2B marketing conferences

    10 B2B Marketing Conferences You Can’t Miss in the Next 12 Months

    September 3, 2019

    Wouldn’t it be cool if all the big marketing conferences had a huge analytics dashboard hanging over the expo floor? I have no idea how it would work, but I imagine big lights flickering with every new promising connection, or fresh perspective, or game-changing idea – kind of like the scoreboard at a Golden State Warriors game.  You could even compare data...

  • Advertising on LinkedIn and Microsoft

    Maximize Your Advertising Performance on LinkedIn and Microsoft in 3 Steps

    August 23, 2019

    Both LinkedIn and Microsoft offer audiences that are larger and more powerful than you might think. The LinkedIn platform, which has more than 645 million members, now combines professional and user interest targeting options with its recently released interest targeting product — which includes Microsoft Bing search data.  Microsoft Advertising also reaches a...

  • How to Rebrand

    5 Things to Do Before You Start a Rebrand

    August 18, 2019

    A good rebrand is like making a meal. The more you prep up front, the easier it will be down the road. This is especially true in a rebrand because many people think the “real” part is the design: the fresh logo, the updated website, etc. But design is only one aspect. The most important work happens long before you design. These crucial steps set you up for...

  • The 8 Best Songs for Marketers to Wake Up to – As Chosen by...

    August 9, 2019

    Being a brilliant marketer requires motivation. Intuition. Focus. The ability to chill out, funk out and rock out. Because more often...

  • How Personalization Can Spark Customer Loyalty

    August 2, 2019

    Editor’s Note: This guest post was contributed by John Hall, Co-Founder of Calendar.com. Last year, I had to buy a couple pairs of...

  • Branding Best Practices

    Why the Best Brands Don’t Lead with Product Features

    July 21, 2019

    Editor's Note: This guest post was contributed by Josh Ritchie, Cofunder of ColumnFive. If you’re a product company, chances are you...