Best Practices: Content Marketing Articles

  • It Movie

    The “It” Factor: Tap Into Nostalgia for Maximum Marketing Resonance

    October 14, 2017

    Historically speaking, movie remakes and sequels perform really well at the box office. In fact, 33 of the 50 highest grossing movies of all time are sequels, reboots, or remakes. The original stories are so well loved that audiences are eager to see a continuation or reiteration. This brings us to Hollywood’s latest remake success: “It.” Geared up for the big...

  • Larry David Curb Your Marketing

    Curb Your Marketing

    October 7, 2017

    After a six-year hiatus, HBO’s Curb Your Enthusiasm made its much-anticipated return last Sunday.  For those of us who have dearly missed Larry David and his hilariously uncomfy exploits, this is pretty good news. Pretty, pretty, pretty, pretty good. And while we would never suggest anyone should emulate the neurotic and petty behavior of Mr. David’s character...

  • LinkedIn Sophisticated Marketer’s Sessions

    Announcing Sophisticated Marketer’s Sessions: Part 2

    August 30, 2017

    A few months ago, we kicked off our Sophisticated Marketer’s Sessions series with an in-depth exploration of how to reach your ideal audience on LinkedIn. The purpose behind these multimedia courses is to go beyond the basics, with a diverse array of resources -- infographics, how-to videos, case studies, SlideShares, cheat sheets and more -- in order to foster...

  • content strategy

    Revealed at last: The Secret Code for Successful Content

    July 20, 2017

    What makes some content fly in terms of reach, buzz and influence while other content struggles to make an impact at all? Is it the...

  • SEO Tips

    SEO Best Practices for Marketers in 2017

    July 12, 2017

    Editor's Note: This post was contributed by Kevin Cotch, SEO Analyst at TopRank Marketing. SEO has changed quickly over the last few...

  • Artificial Intelligence and Content Marketing in 2017

    Artificial Intelligence and Content Marketing in 2017

    July 8, 2017

    Some futurists believe as artificial intelligence (AI) becomes smarter, it will lead to a technological singularity: humans and...