Best Practices: Content Marketing Articles

  • The Content Marketer’s Programmatic Advertising Glossary

    February 21, 2017

    If you’re jumping into programmatic advertising—that is, turning over your digital ad buys to software—it’s time to learn your SSPs from your DMPs. Don’t worry—we’ve got you covered with this easy-breezy glossary about the programmatic world. Once you’ve got a good grasp of the language, be sure to learn how programmatic buying works on LinkedIn. First, here are...

  • I've Got a Content Crush on You

    February 14, 2017

    Editor’s Note: This post is authored by Gaurav Nihalani, Campaign Manager at LinkedIn. Remember your first crush? You were so smitten by that one person who was always running around in your head. No matter what you tried you just couldn’t stop thinking about them. Some of us made the move and some of us didn’t. Some of us failed and some of us succeeded. No...

  • The Impact of Employee Content Sharing: It’s Big!

    February 13, 2017

    Editor's Note: This post originally appeared on the EMEA Marketing Solutions blog. The next time someone asks me whether employee sharing adds value to a B2B content marketing strategy, I’ll have the perfect answer. I’ve been analyzing the impact of employees sharing our LinkedIn Marketing Solutions content during the last year – and the numbers are staggering....

  • Always-On Marketing: Matt Heinz Explains What It Is and How...

    February 13, 2017

    Imagine pulling up Amazon.com and, instead of seeing a smorgasbord of goods to buy, there was just a note reading: “SORRY, WE’RE...

  • The Sophisticated Marketer's Guide to LinkedIn: 2017 Edition

    February 8, 2017

    For the last three years, The Sophisticated Marketer’s Guide to LinkedIn has been the definitive guide to growing businesses and...

  • LinkedIn Secret Sauce

    The Best Recipe for Marketing ROI on LinkedIn [Infographic]

    February 8, 2017

    Similar to any successful, well-run food laboratory, the LinkedIn Marketing Solutions team has cultivated a culture of testing. We...