Best Practices: Content Marketing Articles

  • Top the B2B Charts: Compose an Always-On Marketing Strategy Using LinkedIn [SlideShare]

    April 12, 2017

    You could compose the world’s greatest symphony, but if it’s not heard by the right people—classical musicians, orchestra leaders, and music critics—nobody will know about it. The same goes for your B2B content. Publishing isn’t enough. Finding, engaging, and converting the right people is more complex than ever, and crafting new ways to continually produce...

  • My 2020 Vision: 5 Marketers Predict the Future of Content Marketing

    April 1, 2017

    What does the future hold? It’s a question that has fascinated mankind throughout the ages. From casting runes to crystal balls to fortune cookies, we have long attempted to peer through the mists of time. Now marketers no longer have to rely on these outdated fortune-telling methods. The team at LinkedIn Marketing Solutions has developed 2020 Content Vision™, a...

  • Introducing Seven Tactics for Content Promotion [Checklists]

    Introducing Seven Tactics for Content Promotion [Checklists]

    March 29, 2017

    If a tree falls in the forest and no one is around to hear it, does it make a sound? Or, more to the point: If great content is published without any amplification, does it still have value? The first question is philosophical. The second one is 100% practical. Our content should offer an audience something valuable to inspire them to take action. Without the...

  • 4 Reasons Content Marketers Should Think Like Designers

    March 28, 2017

    Editor's Note: this guest post was contributed by Josh Ritchie, CEO/Cofounder at Column Five.  For many brand marketers, design is an...

  • How to be a better presenter – by the Jedi Master of TED...

    March 20, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA Blog.  The great thing about hosting a B2B...

  • Four Leaf Clover

    Luck Has Nothing to Do with Your Content Marketing Success

    March 17, 2017

    B2B marketers across industries are taking to content marketing in droves. It’s smart to embrace what’s proven to be an effective...