Best Practices: Content Marketing Articles

  • woman sitting at a desk doing budget calculations

    How Closer Alignment with Sales Can Secure a Bigger Marketing Budget

    April 17, 2018

    It’s no secret that achieving sales and marketing alignment yields numerous benefits. The advantages for the sales team are largely self-evident. Working seamlessly with marketing leads to higher-quality leads, more impactful content, and better overall support. This enables reps to reach prospects the right way and close more deals. What’s in it for the other...

  • Storytelling in Marketing

    Learn How Amazing Storytelling Can Elevate Your Content Marketing [eBook]

    March 28, 2018

    Gather around, friends, and I shall tell you a tale… Storytelling has always been a fundamental component of content marketing. One might argue that it’s the fundamental component. Nothing draws someone in, compels them to keep reading, and leaves a lasting impact quite like a good story. It’s just science. But as we explain in our new eBook, Once Upon a Digital...

  • Ingredients for Making Hot Sauce

    Achieve Extra-Hot LinkedIn Marketing Results with Proven Campaign Elements [Infographic]

    March 19, 2018

    With so many different types of hot sauce out there, how is a person to choose? Really, there’s only one way to determine the best flavor: a taste test. If you want to find the hottest, boldest, and most delicious accompaniment for your meals, you’ve got to try out all the variations, side by side, to see how they stack up. In order to make sure our new Secret...

  • Pint of Guinness

    Guinness Is Good For You: The Evolution of an Iconic Brand

    March 17, 2018

    Life’s best moments are often met with great anticipation. Recognizing the opportunity therein, marketers have long worked to position...

  • LinkedIn Secret Sauce Guide

    Hotter than Hot: Introducing the New Secret Sauce Recipe...

    March 14, 2018

    A year ago, we shared our special in-house recipe. When we released Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, we made...

  • Valentine's Day for Customers

    How to Say 'I Love You' to Your Customer 


    February 14, 2018

    This guest post was contributed by Tim Washer, Founder of Ridiculous Media. When it comes to sharing my feelings, I’ve reached the...