B2B Content Marketing Articles

  • Prophix B2B Marketing Campaign

    B2B Campaign Spotlight: Prophix Strikes a Chord with Visual Storytelling

    February 23, 2020

    A few weeks back, we reflected on some of the best B2B marketing campaigns of 2019. We compile these lists at the beginning of each new year, and they are annually among our most popular posts on the blog. Marketers understandably like to see what their successful peers are doing. It’s inspiring and instructive. This year, we thought we’d try something new. We...

  • LinkedIn Microsoft Marketing

    It’s Time to Triangulate Marketing’s Demand Signals

    February 12, 2020

    Editor's Note: This guest post was contributed by Jason Miller, Head of Brand Marketing, Microsoft Advertising.  Marketers are fascinated by decision journeys. We study a lot of different shaped funnels, flow charts and diagrams illustrating how buyers purchase the things they do. We’re fundamentally interested in the different factors that shape demand for our...

  • marketing trends LinkedIn

    What’s Trending: It’s the Thought that Counts

    February 10, 2020

    Here’s a thought as Valentine’s Day approaches: When someone gives us a bad gift, we say, “Oh, well, it’s the thought that counts.”  By which we mean, “At least they were thinking of me, and that’s what matters.” But what makes a bad gift a bad gift? The lack of thought behind it. A great gift says, “I know you well; I know what you like; I knew this would make...

  • B2B Campaign Spotlight: Gong.io Drives Engagement with...

    February 6, 2020

    At the beginning of the year, we highlighted seven of our favorite B2B marketing campaigns of 2019. To follow up, we’re diving deeper...

  • Tim Washer on Humor in Content Marketing

    Sunday Matinee: Making Growth Happen, Part 9

    February 2, 2020

    Tim Washer is a funny man. So what do you mean, funny? Well, he’s made appearances on Last Week Tonight with John Oliver, Saturday...

  • Carla Johnson on content marketing

    Sunday Matinee: Making Growth Happen, Part 8

    January 26, 2020

    We asked best-selling author Carla Johnson a simple question, Why do an increasing number of companies use content marketing? And she...