Best Practices: Content Marketing Articles

  • Valentine's Day for Customers

    How to Say 'I Love You' to Your Customer 


    February 14, 2018

    This guest post was contributed by Tim Washer, Founder of Ridiculous Media. When it comes to sharing my feelings, I’ve reached the life-stage where I don’t reveal any emotion that can’t be conveyed by the pizza emoji. However, we’re expected to be much more expressive in a business context. And Valentine's Day is the one day in the year when every corporate...

  • DNA of Great Marketing

    The DNA of Great Marketing

    February 13, 2018

    This guest post was contributed by David Karel, Principal, OutLeap Marketing; a version of the post originally appeared on the OutLeap Marketing blog. Over the last decade, the marketing function has experienced a massive transformation in both its perceived and real potential to help scale revenue growth. B2B marketers have benefited from advances in a variety...

  • Justin Trudeau LinkedIn

    How to Use LinkedIn Like Canadian Prime Minister Justin Trudeau

    February 11, 2018

    A version of this post originally appeared on LinkedIn. All information in this post is publicly accessible and does not use any private or confidential data. Opinions and views expressed are Ms. Urbanski's and do not necessarily represent LinkedIn Corporation. Recently, Canada's Prime Minister, Justin Trudeau surpassed 2 million followers on LinkedIn — a year...

  • B2B Video Marketing

    8 Inspiring B2B Video Marketing Campaigns That Played...

    February 6, 2018

    In early March, the 90th Academy Awards will recognize the top achievements in film from the past year. This annual celebration...

  • Ryan Johnson on SEO

    Launching an SEO Program in Real Time, Part 3: How to Focus...

    February 4, 2018

    This guest post was contributed by Ryan Johnson, who is the SEO Program Manager at Ricoh USA, Inc. In previous LinkedIn Marketing...

  • Inflight Magazine

    What Inflight Magazines Can Teach Us About Marketing

    January 31, 2018

    Author's Note: In the last quarter of 2017, I took 20 flights and flew more than 24,700 miles. Most trips were short hops up and down...