Best Practices: Content Marketing Articles

  • Colleagues collaborating at desk

    Why I’ll Never Tell You When to Post on LinkedIn

    June 28, 2017

    Imagine a world where your whole LinkedIn audience is online to see your latest posts. If only it were so easy. Unfortunately, reality isn’t as kind: Social users are getting on and off LinkedIn all throughout the day, making your audience a moving target that is hard to predict. If anyone tells you they’ve got a silver-bullet answer for when to post on LinkedIn...

  • Drawing a lightbulb

    9 Tips for Collaborating with Designers

    June 26, 2017

    Editor's note: This post was contributed by Josh Richie, CEO/Cofounder at Column Five. At some point, people who work in content marketing will collaborate with designers. Naturally, there are differences in how designers think and work. To have a successful collaboration, you need to communicate with them in ways that inspire them to create the best work for...

  • Bynder

    How LinkedIn Lead Gen Forms Helped Bynder Take Control of the Buyer Journey

    May 31, 2017

    Editor's Note: This post was contributed by David Mirshahi, SEA Specialist at Bynder. It originally appeared on the LinkedIn Marketing Solutions EMEA blog. I’m the PPC specialist at Bynder, an award-winning marketing software company based in The Netherlands. Bynder first launched in 2013, and as a relative newcomer competing with big-name brands, it has been...

  • b2b

    B2B Dinner for Five: Time for Dessert

    May 28, 2017

    This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. We’ve reached the dessert course in our first ever B2B...

  • Launching an SEO Program in Real Time: 5 Steps to Get...

    May 25, 2017

    This guest post was contributed by Ryan Johnson, who is the SEO Program Manager at Ricoh USA, Inc. In my experience, most Fortune 500...

  • People working together

    How Scrappy Marketers Approach Content Marketing

    May 24, 2017

    Marketing is hard work. It’s even harder when you try to do everything on your own. Ten years ago, this jack-of-all-trades approach...