Best Practices: Content Marketing Articles

  • What Is B2B Content Marketing and How To Do It Effectively in 2018

    August 2, 2018

    In the digital age, content marketing is how companies build trust and familiarity with their audiences. It is especially important in business to business (B2B) marketing, where decisions are often guided by these factors. Let’s take a deep dive into B2B content marketing: what it is, how to develop a comprehensive strategy, and how to use LinkedIn for B2B...

  • 5 Tips to Help B2B Marketers Focus Their Future Efforts

    July 9, 2018

    With so many channels, platforms, and technologies available to marketers, it’s sometimes paralyzing to even think about committing to a course of action. Who among us wouldn’t accept a crystal ball to guide our choices? We can’t predict the future, but we can bring you the wisdom of three visionaries who continually point B2B marketers toward a more enlightened...

  • B2B Video Marketing

    8 Inspiring B2B Video Marketing Campaigns That Played Beautifully

    July 2, 2018

    Editor’s Note: This is a special encore post. It attracted the sixth-most traffic in the first half of the year of any LinkedIn Marketing Blog post that first appeared in 2018. In early March, the 90th Academy Awards will recognize the top achievements in film from the past year. This annual celebration showcases excellence across a variety of categories and...

  • 5 Keys for Successful Data-Driven Content Distribution

    May 30, 2018

    More than 90% of B2B companies use content marketing as a strategy, and 38% plan to increase their B2B content marketing spending over...

  • woman sitting at a desk doing budget calculations

    How Closer Alignment with Sales Can Secure a Bigger...

    April 17, 2018

    It’s no secret that achieving sales and marketing alignment yields numerous benefits. The advantages for the sales team are largely...

  • Storytelling in Marketing

    Learn How Amazing Storytelling Can Elevate Your Content...

    March 28, 2018

    Gather around, friends, and I shall tell you a tale… Storytelling has always been a fundamental component of content marketing. One...