Best Practices: Content Marketing Articles

  •  Great Marketing Stories Read by Top Influencers

    Our Gift to You: Great Marketing Stories Read by Top Influencers

    December 11, 2017

    What could be more festive than curling up by the fire as a wise narrator entertains you with something funny and thought-provoking? That's what we’ve got in store for you on our Marketing Solutions blog over the coming 12 days of Christmas. We asked top marketing influencers to choose the most memorable blog post that they’ve discovered during the last year....

  • The Sophisticated Marketer’s Holiday Box Set

    It's Back! The Ultimate Content Marketing Box Set for B2B Marketers

    December 5, 2017

    Behold B2B marketers. We bring you tidings of great joy. Back for a limited time, we're gifting you the answers to all your sophisticated marketing questions, found in one convenient box. Box set, that is. The LinkedIn Marketing Solutions team proudly relaunches, The Sophisticated Marketer’s Holiday Box Set. What is it? It’s most likely the best gift you’ll get...

  • Employer Brand

    What Is Employer Brand? And Why Should Marketers Care?

    December 5, 2017

    Coke or Pepsi?  I bet you can answer that question in less than a second flat. (Coke for me all the way!) Now, let me ask you another question: Which company would you rather work for? Coke or Pepsi?  You can't answer that as quickly, right? Why is that? It's because you're very familiar with Coke and Pepsi's consumer brands. You've seen countless advertisements...

  • AIM

    RIP AIM: A History of Online Chat and What’s Next for...

    December 2, 2017

    LOL. BRB. G2G. If you’re a millennial like myself, you probably remember these abbreviations rising to popularity during your youth....

  • Content Marketing Turkey Slicing

    Turkey Slicing: A Content Marketing Thanksgiving Tradition

    November 23, 2017

    Editor's Note: This encore post on content marketing and turkey slicing has become its own LinkedIn Marketing Thanksgiving tradition....

  • Burnout

    19 Ways to Battle Creative Burnout and Get Back on Track

    November 4, 2017

    Editor's Note: This guest post was contributed by Josh Ritchie, CEO of ColumnFive. If you’ve been working in a creative field for any...