Best Practices: Lead Generation Articles

  • LinkedIn Lead Gen Forms

    How to Use LinkedIn Lead Gen Forms

    October 25, 2017

    To bridge the gap between the marketer’s need for quality lead data and our members’ ease of access to content, we created LinkedIn Lead Gen Forms. Today, you can add a LinkedIn Lead Gen Form to your Sponsored Content campaigns. Soon, you’ll also be able to add it to your Sponsored InMail. These forms have shown to increase both lead volume and quality, making...

  • How 10 Marketers Added Teeth to Their Lead Generation Strategy

    April 20, 2017

    As you and your colleagues sink your teeth into Proof Week, we thought you might want to get ahead by putting some teeth in your lead generation strategy. In this post, we highlight marketers who did just that using LinkedIn Marketing Solutions. Read on for bite-sized success stories that show how 10 marketers propelled their lead generation to new levels....

  • LinkedIn Lead Gen Forms

    Introducing LinkedIn Lead Gen Forms: An easy way to collect quality leads for your business

    April 4, 2017

    For many marketers, collecting quality leads is hard. On mobile, it’s even harder. That’s because most people don’t want to complete a form on a brand’s mobile website to access a piece of content. Just think -- when was the last time you got excited to fill out a form on your phone? Today, we’re excited to launch LinkedIn Lead Gen Forms, a new solution that...

  • Building a Bridge

    How to Bridge Marketing and Sales in Your Buyer’s Journey

    February 23, 2017

    Editor's Note: This post was contributed by Josh Ritchie, CEO/Cofounder at Column Five. Content marketing isn’t a nice-to-have these...

  • How Marketers Can Meet the Demands of Social Selling

    October 22, 2016

    This guest post was contributed by Barry Feldman, founder of Feldman Creative. Inquire with a company to talk about their use of...

  • How NetBrain Converts High-Revenue Opportunities with...

    October 10, 2016

    This guest post was contributed Priyank Savla, Digital Marketing Manager of NetBrain. If you are a data-driven B2B marketer like me,...