Best Practices: Lead Generation Articles

  • Building a Bridge

    How to Bridge Marketing and Sales in Your Buyer’s Journey

    February 23, 2017

    Editor's Note: This post was contributed by Josh Ritchie, CEO/Cofounder at Column Five. Content marketing isn’t a nice-to-have these days; it’s an incredibly effective and necessary tool. Whether it’s increasing brand recall with an online video, generating more exposure through earned media, or delivering higher social engagement via microcontent, it is...

  • How Marketers Can Meet the Demands of Social Selling

    October 22, 2016

    This guest post was contributed by Barry Feldman, founder of Feldman Creative. Inquire with a company to talk about their use of social media and you’re directed to the marketing department. But what if you want to talk about social selling? You might stump the receptionist with that one. The marketing people are one on floor. Sales are on another. They’re kept...

  • How NetBrain Converts High-Revenue Opportunities with LinkedIn Conversion Tracking

    October 10, 2016

    This guest post was contributed Priyank Savla, Digital Marketing Manager of NetBrain. If you are a data-driven B2B marketer like me, here is what success looks like: You launch a campaign, your audience loves your content, and you generate lot of qualified leads. However, we know that not all qualified leads result into high-revenue opportunities and deals....

  • Anatomy of an eBook Launch: How Our Team Makes Content...

    August 22, 2016

    If you have ever taken an anatomy class—or played Operation—you know the human body is a complex system made up of hundreds of smaller...

  • How to Use Micro-Audiences on LinkedIn to Develop Marketing...

    August 22, 2016

    This guest post was contributed by AJ Wilcox, who is the founder of B2Linked.com, an agency specializing in LinkedIn advertising. I’m...

  • Jon Miller on Account Based Marketing

    Account Based Marketing Methods & Metrics with Engagio CEO ...

    June 18, 2016

    Marketers need to think differently to be successful with account based marketing (ABM). That can be a challenge. We’re used to...