Lead Generation Articles

  • lead generation b2b u

    What is Lead Generation: Strategy and Best Practices

    September 12, 2018

    Lead generation is a central focus for any B2B organization that’s interested in driving consistent and reliable revenue. It’s an extremely important topic with vital implications, so we’re giving it the attention it deserves. Read on to learn about all things B2B lead generation — what it is, why it matters, and how to get it right in the modern digital...

  • girl shows a guy something on her windows tablet

    What Is Website Retargeting and How Can Marketers Benefit from It?

    August 18, 2018

    If you’re interested in re-engaging potential customers who have visited your website but haven’t yet taken an action, then website retargeting is a marketing tactic you should know about. This guide covers the basics of website retargeting and provides practical information to help you set-up cost-effective retargeting campaigns that reach your target audience,...

  • Customers in coffee shop

    How to Use LinkedIn to Sell to Existing Customers

    May 7, 2018

    We trust people we know. We listen to people we like. And we are more apt to do business with companies that have proven to us they can deliver. For all of these reasons and more, customer marketing is emerging as a critical priority. While there is obvious value in generating leads and new business, the importance of retaining, renewing, and upselling your...

  • colleagues checking out linkedin's new lead gen form auto optimization features

    Introducing 3 New LinkedIn Lead Gen Form Enhancements

    May 2, 2018

    A year ago, we set off on a mission to make it even easier for marketers to collect more leads from their LinkedIn campaigns with the...

  • Shared Sales and Marketing Budget

    Should Sales and Marketing Share a Budget?

    January 8, 2018

    As we dive into 2018, with sales and marketing alignment continually emerging as a widespread business objective, there is a growing...

  • LinkedIn Lead Gen Forms

    How to Use LinkedIn Lead Gen Forms

    October 25, 2017

    To bridge the gap between the marketer’s need for quality lead data and our members’ ease of access to content, we created LinkedIn...