Best Practices: Lead Generation Articles

  • Customers in coffee shop

    How to Use LinkedIn to Sell to Existing Customers

    May 7, 2018

    We trust people we know. We listen to people we like. And we are more apt to do business with companies that have proven to us they can deliver. For all of these reasons and more, customer marketing is emerging as a critical priority. While there is obvious value in generating leads and new business, the importance of retaining, renewing, and upselling your...

  • colleagues checking out linkedin's new lead gen form auto optimization features

    Introducing 3 New LinkedIn Lead Gen Form Enhancements

    May 2, 2018

    A year ago, we set off on a mission to make it even easier for marketers to collect more leads from their LinkedIn campaigns with the introduction of LinkedIn Lead Gen Forms. This offering makes it easy for your audience to submit their information through forms that can be pre-filled in a couple of clicks. By adding a Lead Gen Form to their Sponsored Content or...

  • Shared Sales and Marketing Budget

    Should Sales and Marketing Share a Budget?

    January 8, 2018

    As we dive into 2018, with sales and marketing alignment continually emerging as a widespread business objective, there is a growing focus on sharing between the two departments: sharing knowledge, sharing resources, sharing credit. But one of the key questions, from an operational standpoint, is whether sales and marketing should share a budget. One of the more...

  • LinkedIn Lead Gen Forms

    How to Use LinkedIn Lead Gen Forms

    October 25, 2017

    To bridge the gap between the marketer’s need for quality lead data and our members’ ease of access to content, we created LinkedIn...

  • How 10 Marketers Added Teeth to Their Lead Generation...

    April 20, 2017

    As you and your colleagues sink your teeth into Proof Week, we thought you might want to get ahead by putting some teeth in your lead...

  • LinkedIn Lead Gen Forms

    Introducing LinkedIn Lead Gen Forms: An easy way to collect...

    April 4, 2017

    For many marketers, collecting quality leads is hard. On mobile, it’s even harder. That’s because most people don’t want to complete a...