What is LinkedIn for? Any conversation about marketing on LinkedIn has to start with that simple question. Our mission statement says LinkedIn is intended “To connect the world’s professionals to make them more productive and successful.” We’ve achieved some success with that mission. With LinkedIn, marketers, for the first time in history, can reach the world’s...
Best Practices: Lead Nurturing Articles
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Close alignment between marketing and sales has always been a characteristic of leading organizations. With the growing popularity of Account Based Marketing (ABM), alignment is more important than ever. ABM relies on open communication between the two teams. It actually blurs the lines between teams; effective ABM is somewhere between social selling and...
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The B2B purchase process is a team game — as every B2B salesperson and every B2B marketer knows . The buying committee is an entrenched reality in B2B purchase decisions. CEB research indicates that the average buying committee has 5.4 members, and 80 percent of salespeople say that number is only growing. What does this reality of the buying committe mean for...
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The earworm. That dreaded song that sticks in your mind on repeat. It can be a horrifying experience. But when that song matches your...
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The final webinar in the Sophisticated Marketer’s Webinar Series takes place on Tuesday, February 23, at 11 a.m. Pacific. Join more...
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Once upon a time, there were two people who realized it was their destiny to be together. They shared the same interests. They had the...
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