Best Practices: Lead Nurturing Articles

  • Market to Who Matters with the LinkedIn Marketing Solutions Platform Overview [eBook]

    August 3, 2016

    What is LinkedIn for? Any conversation about marketing on LinkedIn has to start with that simple question. Our mission statement says LinkedIn is intended “To connect the world’s professionals to make them more productive and successful.” We’ve achieved some success with that mission. With LinkedIn, marketers, for the first time in history, can reach the world’s...

  • Behind the Scenes of Sales & Marketing Alignment with InsideView

    May 18, 2016

    Close alignment between marketing and sales has always been a characteristic of leading organizations. With the growing popularity of Account Based Marketing (ABM), alignment is more important than ever. ABM relies on open communication between the two teams. It actually blurs the lines between teams; effective ABM is somewhere between social selling and...

  • Which Departments Influence Buying Decisions in Your Industry? [New Research]

    May 3, 2016

    The B2B purchase process is a team game — as every B2B salesperson and every B2B marketer knows . The buying committee is an entrenched reality in B2B purchase decisions. CEB research indicates that the average buying committee has 5.4 members, and 80 percent of salespeople say that number is only growing.  What does this reality of the buying committe mean for...

  • 13 Songs That Speak to Marketers

    February 24, 2016

    The earworm. That dreaded song that sticks in your mind on repeat. It can be a horrifying experience. But when that song matches your...

  • Last Chance to Catch the Sophisticated Marketer’s Webinar...

    February 20, 2016

    The final webinar in the Sophisticated Marketer’s Webinar Series takes place on Tuesday, February 23, at 11 a.m. Pacific. Join more...

  • Sales and Marketing Find Their Happily Ever After

    February 10, 2016

    Once upon a time, there were two people who realized it was their destiny to be together. They shared the same interests. They had the...