Best Practices: Marketing Metrics Articles

  • The Case for B2B Marketing on LinkedIn

    Get Proof: The Case for B2B Marketing on LinkedIn [Infographic]

    November 16, 2016

    The 2017 B2B Content Marketing Benchmarks found that over a quarter of respondents did not or could not measure their ROI. Nearly half of those who rated their marketing “least successful” had trouble proving results. It's time for B2B marketers to prove to their executives that they're not only exceeding their marketing goals, they're seeing undeniable results....

  • Marketers, What Are You Afraid Of?

    October 30, 2016

    We’re all afraid of something: Heights. Sharks. Elections. In this short video, some of the best marketers in the world share their fears. Take a look to see what scares Ann Handley, Matt Heinz, Tim Washer, and Katherine Lisciani. Find out who’s afraid of snakes. Who’s afraid of scary movies. And who’s afraid of clowns. And really, aren’t we all afraid of clowns...

  • 10 LinkedIn Learning Videos to Make You a Better Marketer

    October 28, 2016

    The most successful marketers never stop learning. It’s a survival instinct. Marketing technology and audience preferences constantly change. Those who commit to an ongoing education can evolve with their audience and master their tech stacks. Not only is ongoing learning crucial for success, it’s vital for personal development. Learning new skills can help you...

  • A Refreshing Look at Marketing – And How to Win an Unfair...

    October 4, 2016

    Editor's Note: This post is part of our Customer Blog Series— Real Moments with Marketers—where we interview leading marketers about...

  • LinkedIn Conversion Tracking

    Announcing Native Conversion Tracking for LinkedIn...

    September 8, 2016

    When we speak with marketers who are advertising on LinkedIn, we often hear: “How can I get better insight into the impact of my...

  • B2B Beat: CMOs Find Customer Centricity Difficult to...

    August 28, 2016

    To be more influential in the C-suite, B2B marketing executives know they need to be more customer-centric; the problem is they’re not...