Best Practices: Marketing Metrics Articles

  • The Irrational Obsession with Marketing ROI

    January 3, 2018

    Editor's Note: This guest post was contributed by Allen Gannett who is the CEO of TrackMaven and author of The Creative Curve, due out in June. Your CFO stares at you.  It’s the question you’ve been dreading: can you prove that your campaign drove sales? Images of extended job searches start dancing around in your head. I’m getting fired. Do I have a resume? I...

  • Marketing Metrics

    The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

    November 6, 2017

    Editor's Note: This post originally appeared on the Content Marketing Institute blog.  Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult. It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them...

  • LinkedIn ROI Checklist

    Announcing the Solving for Marketing ROI Checklist [SlideShare]

    July 25, 2017

    You are 1.6 times more likely to receive a bigger marketing budget if you measure ROI. Yet, 40% of marketers report that proving ROI is a top challenge. No more. We’re here to help you make the marketing math work so that you can confidently make the case for future campaigns. Measuring clicks alone isn’t enough to show that your marketing pays dividends. To...

  • Question Mark

    Your FAQs About Marketing ROI, Answered

    July 10, 2017

    You’ve got a strong strategy for lead generation, but can you prove how your activities drive marketing ROI? Measurement remains a...

  • The Hipster’s Guide to ROI

    The Hipster’s Guide to ROI [Infographic]

    June 19, 2017

    It’s just some obscure marketing ROI term you’ve probably never heard of. In this case, the stereotypical hipster lingo fits. Many of...

  • Spring Cleaning

    Marketing Department Spring Cleaning: What to Toss, What to...

    May 9, 2017

    As the weather warms up and the trees start to bloom, it’s finally time for that most rewarding of activities: Suffering from...