Best Practices: Marketing Metrics Articles

  • Spring Cleaning

    Marketing Department Spring Cleaning: What to Toss, What to Keep

    May 9, 2017

    As the weather warms up and the trees start to bloom, it’s finally time for that most rewarding of activities: Suffering from pollen-related allergy attacks. Between the sneezes, though, it’s spring cleaning season. Time to take stock, declutter, polish, and get set for a productive summer. Spring cleaning isn’t just for your living space, either. I’ll bet your...

  • Metrics Matter: A B2B Guide to Finding Real Marketing ROI

    Live Webinar: Three Secrets to Demystifying Data

    April 26, 2017

    As the B2B marketing landscape withstands increased pressure to deliver meaningful results, the role of data continues to evolve and sustain greater importance than ever. And with data driving today’s most critical business decisions, if you aren’t looking at the numbers, you should be. But how do you know whether to follow the data, or follow your gut? Join us...

  • Proof Week: B2B marketing metrics

    5 B2B Marketers Share Their Go-To Metrics

    April 20, 2017

    When B2B buyers complete roughly nine-tenths of their decision-making process online, it only makes sense that digital marketers should be more responsible for moving prospects down the path to purchase. That’s where metrics and analytics come in. Backed by hard data, B2B marketers can show direct connections between their work and brand awareness, conversions,...

  • Solving for Marketing ROI

    Introducing Solving for Marketing ROI: Measuring Peak...

    April 19, 2017

    B2B marketers: It's no longer enough to generate leads. Now you need to prove contribution to pipeline and revenue. We understand this...

  • What Is Conversion Tracking? How Does It Work on LinkedIn?

    April 19, 2017

    Imagine watching a baseball game at night. Instead of banks of bright lights, though, there’s just a single spotlight over home plate....

  • Meet the Metrics: Get to Know the B2B Marketing Metrics...

    April 10, 2017

    This blog post is our preview of Proof Week, a celebration of LinkedIn’s ability to deliver data-backed ROI that takes place April 16-...