Publishing on LinkedIn Articles

  • Promo Image for Blade Runner 2049

    Marketing 2049

    November 2, 2017

    “I did your job once,” says Rick Deckard, Harrison Ford’s reprised character in Blade Runner 2049, to the younger Officer K, played by Ryan Goesling. “I was good at it.” “Things were simpler then,” K replies. Now there’s an exchange that could take place in any profession, especially marketing. When the original Blade Runner was released in 1982 (so I was told!)...

  • How to Build a Perfectly Published Content Sandwich [Infographic]

    How to Build a Perfectly Published Content Sandwich [Infographic]

    February 7, 2017

    When you get right down to it, content creation and sandwich artistry have a lot in common. In both cases, you’re trying to delight the person you’re creating for. It takes the right ingredients in the right combination to make something that is a joy to consume, but also leaves them feeling satisfied (or even better, wanting just a bit more). So if your content...

  • How to Create and Design Effective LinkedIn Sponsored Content

    November 28, 2016

    “We need to stop interrupting what people are interested in and be what people are interested in.”  — Craig Davis Native advertising has become the last, best hope of marketers besieged by ad blockers and ad-blind consumers. When properly created and deployed, native advertising provides the same experience for an audience as the rest of the content they’re...

  • The Content Marketer’s Guide to Publishing Long-Form Posts on LinkedIn

    The Content Marketer’s Guide to Publishing Long-Form Posts ...

    August 31, 2016

    As a sophisticated marketer, you’re likely familiar with LinkedIn as a marketing platform. You know your Display Ads from your...

  • Market to Who Matters with the LinkedIn Marketing Solutions...

    August 3, 2016

    What is LinkedIn for? Any conversation about marketing on LinkedIn has to start with that simple question. Our mission statement says...

  • Introducing “Native Advertising: What It Is. How to Do It” ...

    June 30, 2016

    The Interactive Advertising Bureau identifies six kinds of native advertising: In-feed ads, paid search ads, recommendation widgets,...