Best Practices: Publishing Content on LinkedIn Articles

  • How to Create and Design Effective LinkedIn Sponsored Content

    November 28, 2016

    “We need to stop interrupting what people are interested in and be what people are interested in.”  — Craig Davis Native advertising has become the last, best hope of marketers besieged by ad blockers and ad-blind consumers. When properly created and deployed, native advertising provides the same experience for an audience as the rest of the content they’re...

  • Market to Who Matters with the LinkedIn Marketing Solutions Platform Overview [eBook]

    August 3, 2016

    What is LinkedIn for? Any conversation about marketing on LinkedIn has to start with that simple question. Our mission statement says LinkedIn is intended “To connect the world’s professionals to make them more productive and successful.” We’ve achieved some success with that mission. With LinkedIn, marketers, for the first time in history, can reach the world’s...

  • Introducing “Native Advertising: What It Is. How to Do It” [ebook]

    June 30, 2016

    The Interactive Advertising Bureau identifies six kinds of native advertising: In-feed ads, paid search ads, recommendation widgets, promoted listings, IAB standard ads with native element units, and custom units. The kind of native advertising that is now attracting the keen attention of advertisers is the one at the top of that list: the in-feed ad. A large...

  • How 3 Brands on LinkedIn’s Top Attractors List Use Content ...

    June 20, 2016

    Today, LinkedIn released our inaugural Top Attractors list. This exclusive list features companies that have strong Talent Brands and...

  • How to Use LinkedIn to Amplify Your News Releases

    June 4, 2016

    This guest post was contributed Scott Fedonchik, Vice President of Marketing at Business Wire. At Business Wire, we are in the...

  • Millennial Marketing Class of 2016, You’re Going to Do...

    June 3, 2016

    Marketers of the graduating class of 2016: Wear sunscreen. You probably didn’t get that reference, because it’s from a song that came...