Best Practices: Publishing Content on LinkedIn Articles

  • Promo Image for Blade Runner 2049

    Marketing 2049

    November 2, 2017

    “I did your job once,” says Rick Deckard, Harrison Ford’s reprised character in Blade Runner 2049, to the younger Officer K, played by Ryan Goesling. “I was good at it.” “Things were simpler then,” K replies. Now there’s an exchange that could take place in any profession, especially marketing. When the original Blade Runner was released in 1982 (so I was told!)...

  • How to Create and Design Effective LinkedIn Sponsored Content

    November 28, 2016

    “We need to stop interrupting what people are interested in and be what people are interested in.”  — Craig Davis Native advertising has become the last, best hope of marketers besieged by ad blockers and ad-blind consumers. When properly created and deployed, native advertising provides the same experience for an audience as the rest of the content they’re...

  • Market to Who Matters with the LinkedIn Marketing Solutions Platform Overview [eBook]

    August 3, 2016

    What is LinkedIn for? Any conversation about marketing on LinkedIn has to start with that simple question. Our mission statement says LinkedIn is intended “To connect the world’s professionals to make them more productive and successful.” We’ve achieved some success with that mission. With LinkedIn, marketers, for the first time in history, can reach the world’s...

  • Introducing “Native Advertising: What It Is. How to Do It” ...

    June 30, 2016

    The Interactive Advertising Bureau identifies six kinds of native advertising: In-feed ads, paid search ads, recommendation widgets,...

  • How 3 Brands on LinkedIn’s Top Attractors List Use Content ...

    June 20, 2016

    Today, LinkedIn released our inaugural Top Attractors list. This exclusive list features companies that have strong Talent Brands and...

  • How to Use LinkedIn to Amplify Your News Releases

    June 4, 2016

    This guest post was contributed Scott Fedonchik, Vice President of Marketing at Business Wire. At Business Wire, we are in the...