Career Tips for Marketers Articles

  • Why You Should Consider a Career in Content Marketing

    Why You Should Consider a Career in Content Marketing

    December 7, 2016

    As the new year approaches, you’re likely beginning to draft a list of resolutions you’d like to tackle in 2017. Perhaps it includes the usual suspects: get in shape, laugh more, write that screenplay. All seem so easy to accomplish, but we often fail to follow-through on these promises. Maybe it’s time for a refresh on this tired list of resolutions. Here’s a...

  • Man In Coffee Shop

    7 Traits Every Great Content Marketer Must Have

    November 5, 2016

    Editor's note: This guest post was contributed by Josh Ritchie, CEO of ColumnFive. Developing and promoting great content is no easy game. It takes a lot to run a good operation—and the most important aspect is the people in that operation. Beyond their skill sets and knowledge base, good content professionals exhibit particular qualities that contribute to...

  • Announcing The Ultimate Guide to a Content Marketing Career

    Announcing The Ultimate Guide to a Content Marketing Career

    October 19, 2016

    There’s never been a better time to be a content marketer. And this new ebook, The Ultimate Guide to a Content Marketing Career, indicates that role of content marketers is poised to grow even more important in the near future. Jointly produced by LinkedIn and Curata, the new guide is based on detailed analysis of LinkedIn data and data from a Curata survey of...

  • A Refreshing Look at Marketing – And How to Win an Unfair...

    October 4, 2016

    Editor's Note: This post is part of our Customer Blog Series— Real Moments with Marketers—where we interview leading marketers about...

  • Personal Branding 101: The Stuff of Champions

    September 4, 2016

    As the college football season starts in earnest this weeked, the B2B Beat turns to guest poster Katherine Lisciani, Fournder of...

  • Talent: If You Don't Evolve, You Dissolve

    June 23, 2016

    This guest post was contributed by Steve Blakeman, Managing Director, OMD. This post is part of our coverage of the Cannes Lions...