Career Tips for Marketers Articles

  • 9 Ways to Sell Your Ideas to the CMO

    April 12, 2018

    Editor’s Note: This guest post was contributed by Steve Goldhaber, Founder & CEO, 26 Characters. It can be frustrating if a great marketing idea ends up going nowhere, getting rejected due to CMOs and other internal decision-makers being “not interested” or “too busy.” Here are four main reasons I’ve witnessed throughout my career on why some ideas never see the...

  • Executive Compensation

    How to Drive Execution with Executive Compensation

    February 20, 2018

    Editor's note: This guest post was contributed by Ashu Garg, Partner at Foundation Capital. The executive compensation plan outlined below was jointly developed with Joanne Chen, Partner at Foundation Capital. I've argued that this is The Decade of the CMO, and it's important that the CMO, as an increasingly crucial executive in driving not only top-line growth...

  • Marketers looking at computer

    Want to be a Great Marketer in 5 Years? Master These 4 Skills

    October 5, 2017

    Marketing has gone through a tremendous transformation over the past few decades, and by all indications, that’ll continue. Not that long ago, it was very much the Mad Men approach: make something beautiful and splatter it across on one of three channels (TV, print, mail). It was very difficult to tie specific campaigns to revenue, so creativity and “it feels...

  • Why You Should Consider a Career in Content Marketing

    Why You Should Consider a Career in Content Marketing

    December 7, 2016

    As the new year approaches, you’re likely beginning to draft a list of resolutions you’d like to tackle in 2017. Perhaps it includes...

  • Man In Coffee Shop

    7 Traits Every Great Content Marketer Must Have

    November 5, 2016

    Editor's note: This guest post was contributed by Josh Ritchie, CEO of ColumnFive. Developing and promoting great content is no easy...

  • Announcing The Ultimate Guide to a Content Marketing Career

    Announcing The Ultimate Guide to a Content Marketing Career

    October 19, 2016

    There’s never been a better time to be a content marketer. And this new ebook, The Ultimate Guide to a Content Marketing Career,...