Career Tips for Marketers Articles

  • Marketers looking at computer

    Want to be a Great Marketer in 5 Years? Master These 4 Skills

    October 5, 2017

    Marketing has gone through a tremendous transformation over the past few decades, and by all indications, that’ll continue. Not that long ago, it was very much the Mad Men approach: make something beautiful and splatter it across on one of three channels (TV, print, mail). It was very difficult to tie specific campaigns to revenue, so creativity and “it feels...

  • Why You Should Consider a Career in Content Marketing

    Why You Should Consider a Career in Content Marketing

    December 7, 2016

    As the new year approaches, you’re likely beginning to draft a list of resolutions you’d like to tackle in 2017. Perhaps it includes the usual suspects: get in shape, laugh more, write that screenplay. All seem so easy to accomplish, but we often fail to follow-through on these promises. Maybe it’s time for a refresh on this tired list of resolutions. Here’s a...

  • Man In Coffee Shop

    7 Traits Every Great Content Marketer Must Have

    November 5, 2016

    Editor's note: This guest post was contributed by Josh Ritchie, CEO of ColumnFive. Developing and promoting great content is no easy game. It takes a lot to run a good operation—and the most important aspect is the people in that operation. Beyond their skill sets and knowledge base, good content professionals exhibit particular qualities that contribute to...

  • Announcing The Ultimate Guide to a Content Marketing Career

    Announcing The Ultimate Guide to a Content Marketing Career

    October 19, 2016

    There’s never been a better time to be a content marketer. And this new ebook, The Ultimate Guide to a Content Marketing Career,...

  • A Refreshing Look at Marketing – And How to Win an Unfair...

    October 4, 2016

    Editor's Note: This post is part of our Customer Blog Series— Real Moments with Marketers—where we interview leading marketers about...

  • Personal Branding 101: The Stuff of Champions

    September 4, 2016

    As the college football season starts in earnest this weeked, the B2B Beat turns to guest poster Katherine Lisciani, Fournder of...