Editor's Note: The original version of Kate Mallord's post appeared on LinkedIn. I just got home from an event full of people who work in similar roles to me, who clearly share similar interests (it was why we were there), and they almost certainly all speak the same language. So, can someone please tell me why I spent the entire event nervous, clammy (the stage...
Marketing Career Tips Articles
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- Marketing Career Tips
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Editor’s Note: This guest post was contributed by Steve Goldhaber, Founder & CEO, 26 Characters. It can be frustrating if a great marketing idea ends up going nowhere, getting rejected due to CMOs and other internal decision-makers being “not interested” or “too busy.” Here are four main reasons I’ve witnessed throughout my career on why some ideas never see the...
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Editor's note: This guest post was contributed by Ashu Garg, Partner at Foundation Capital. The executive compensation plan outlined below was jointly developed with Joanne Chen, Partner at Foundation Capital. I've argued that this is The Decade of the CMO, and it's important that the CMO, as an increasingly crucial executive in driving not only top-line growth...
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Marketing has gone through a tremendous transformation over the past few decades, and by all indications, that’ll continue. Not that...
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- Marketing Career Tips
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As the new year approaches, you’re likely beginning to draft a list of resolutions you’d like to tackle in 2017. Perhaps it includes...
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- Marketing Career Tips
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Editor's note: This guest post was contributed by Josh Ritchie, CEO of ColumnFive. Developing and promoting great content is no easy...