Marketing has gone through a tremendous transformation over the past few decades, and by all indications, that’ll continue. Not that long ago, it was very much the Mad Men approach: make something beautiful and splatter it across on one of three channels (TV, print, mail). It was very difficult to tie specific campaigns to revenue, so creativity and “it feels...
Career Tips for Marketers Articles
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As the new year approaches, you’re likely beginning to draft a list of resolutions you’d like to tackle in 2017. Perhaps it includes the usual suspects: get in shape, laugh more, write that screenplay. All seem so easy to accomplish, but we often fail to follow-through on these promises. Maybe it’s time for a refresh on this tired list of resolutions. Here’s a...
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Editor's note: This guest post was contributed by Josh Ritchie, CEO of ColumnFive. Developing and promoting great content is no easy game. It takes a lot to run a good operation—and the most important aspect is the people in that operation. Beyond their skill sets and knowledge base, good content professionals exhibit particular qualities that contribute to...
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There’s never been a better time to be a content marketer. And this new ebook, The Ultimate Guide to a Content Marketing Career,...
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Editor's Note: This post is part of our Customer Blog Series— Real Moments with Marketers—where we interview leading marketers about...
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As the college football season starts in earnest this weeked, the B2B Beat turns to guest poster Katherine Lisciani, Fournder of...