Career Tips for Marketers Articles

  • Executive Compensation

    How to Drive Execution with Executive Compensation

    February 20, 2018

    Editor's note: This guest post was contributed by Ashu Garg, Partner at Foundation Capital. The executive compensation plan outlined below was jointly developed with Joanne Chen, Partner at Foundation Capital. I've argued that this is The Decade of the CMO, and it's important that the CMO, as an increasingly crucial executive in driving not only top-line growth...

  • Marketers looking at computer

    Want to be a Great Marketer in 5 Years? Master These 4 Skills

    October 5, 2017

    Marketing has gone through a tremendous transformation over the past few decades, and by all indications, that’ll continue. Not that long ago, it was very much the Mad Men approach: make something beautiful and splatter it across on one of three channels (TV, print, mail). It was very difficult to tie specific campaigns to revenue, so creativity and “it feels...

  • Why You Should Consider a Career in Content Marketing

    Why You Should Consider a Career in Content Marketing

    December 7, 2016

    As the new year approaches, you’re likely beginning to draft a list of resolutions you’d like to tackle in 2017. Perhaps it includes the usual suspects: get in shape, laugh more, write that screenplay. All seem so easy to accomplish, but we often fail to follow-through on these promises. Maybe it’s time for a refresh on this tired list of resolutions. Here’s a...

  • Man In Coffee Shop

    7 Traits Every Great Content Marketer Must Have

    November 5, 2016

    Editor's note: This guest post was contributed by Josh Ritchie, CEO of ColumnFive. Developing and promoting great content is no easy...

  • Announcing The Ultimate Guide to a Content Marketing Career

    Announcing The Ultimate Guide to a Content Marketing Career

    October 19, 2016

    There’s never been a better time to be a content marketer. And this new ebook, The Ultimate Guide to a Content Marketing Career,...

  • A Refreshing Look at Marketing – And How to Win an Unfair...

    October 4, 2016

    Editor's Note: This post is part of our Customer Blog Series— Real Moments with Marketers—where we interview leading marketers about...