Marketing Events Articles

  • Cannes Lions

    Can’t Make It to the South of France? Try the Cannes Lions Digital Experience Pass

    June 14, 2019

    This guest post was contributed by Simon Cook, Managing Director, Cannes Lions International Festival of Creativity. As campaigners for creativity, we believe that creativity can drive business and personal growth and positive change every day of the year. But it’s in June when the global communications community comes together to reboot, check-in and take part...

  • ANA B2B Quotes

    12 Quotes That Defined the 2019 ANA B2B Masters of Marketing Conference

    June 2, 2019

    There were a number of remarkable moments that occurred on stage at the 2019 ANA B2B Masters of Marketing Conference that took place last week in Chicago. There was Caterpillar’s Victoria Morrissey, screening the company’s branding spot in Chinese. There was LinkedIn’s Penry Price making that case that marketing (and thus, marketers) make companies grow, which...

  • Live With Marketers

    Live With Marketers: The Staying Power of Breakthrough Ideas

    March 27, 2019

    In the digital era of social media and content marketing, there are those who say the need for advertising agencies is waning. This point of view is wrong. On the next “Live With Marketers," LinkedIn’s talk show for the marketing industry, we’ll provide a contrarian perspective, making the case that the utility of the creative agency never dies. “Live With...

  • Oracle

    How to Harness the Power of Customer Stories at Events

    November 1, 2018

    When it comes to planning large scale, industry-defining events, there is often more than a little gray area for event marketers. This...

  • LinkedIn Marketing Partners

    Creating a Partner Ecosystem that Drives Innovation for...

    October 23, 2018

    Together, we can do more. This steadfast belief is what drives the LinkedIn Marketing Partner Program, and we’ll be celebrating these...

  • LinkedIn and Dell Leaders Conversing at Event

    7 Reasons Why You Should Use Video at Events to Strengthen ...

    October 10, 2018

    How can you get the most out of events from a marketing standpoint? It’s a question that many of us are asking ourselves. And the...