Content Marketing Events Articles

  • The Concept of Transformation Dominates SiriusDecisions Summit

    May 18, 2017

    Transformation is the watchword at the SiriusDecisions 2017 Summit. It’s also a watchword in digital marketing in general, which challenges us with the pace of its change on a daily basis. Change is happening so fast, it has — apparently — even altered what marketers find sexy. “I think data is incredibly sexy. I don’t know what that says about me. But I do,”...

  • The Very Real Benefits of Account-Based Marketing

    May 17, 2017

    Jewel delivered the keynote address to kick off Sirius Decisions 2017 Summit in Las Vegas. (I feel I must pause here to say, yes, that Jewel, the singer of “Who Will Save Your Soul” and other hits). Jewel opened her keynote with a striking a cappella version of “Somewhere Over the Rainbow.” While lyrics of that song venture into a fantasy world, the rest of the...

  • 7 Can’t Miss Sessions at SiriusDecisions 2017

    May 15, 2017

    Headed to the SiriusDecisions 2017 Summit in Las Vegas? So are we. A quick browsing of the Summit’s sessions and events can quickly become overwhelming, but time is of the essence: With so many great educational and networking opportunities taking place, you can’t afford to head to Las Vegas unprepared. If you don’t know where to start, we can help. The...

  • Momofuku Ssäm Bar

    Fusion: The Future of B2B Merges With the Future of Cuisine

    May 5, 2017

    This week I attended LinkedIn’s Future of B2B Trends event where an intimate crowd of 30 were exposed to seven trends ripe for...

  • 27 Quotes That Defined Marketo’s 2017 Marketing Nation...

    April 30, 2017

    At Marketo’s 2017 Marketing Nation Summit, which took place April 23-26 in San Francisco, there were more than 100 sessions and 6,000...

  • CMO’s Corner: How to Win Your Audience’s Favor in the...

    April 27, 2017

    Marketo’s 2017 Marketing Nation Summit came to a close yesterday. During the three-day long event, some of the industry’s most...