This year at the Cannes Lions Festival of Creativity, as in recent years, the world’s most influential technology companies — ranging from Twitter and Pinterest to Oracle and Microsoft — have a marketing presence along the Croisette, the avenue that hugs the beach in Cannes. At first glance, it may seem odd that the tech sector has such a strong and visible...
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A version of this post originally appeared on The Drum. Highlighting the best and brightest in creativity and innovation, the Cannes Lions Festival presents an opportunity for marketers to gauge the direction of the industry each year. In the past, the B2B sector has largely been overshadowed on this stage, and it’s no secret that B2C marketing has more of a...
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LinkedIn’s B2B Forum at Advertising Week Asia 2017 in Tokyo, Japan, brought together some of the best marketing minds in the world. We’re delighted that the B2B Marketing Forum inspired some great questions about the future of B2B marketing. We’ve summed up five of the biggest questions from the Forum for you. 1. What are some of the biggest challenges in B2B...
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“Change by Design” — that was the theme of the Association of National Advertisers Masters of B2B Marketing conference, which was held...
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Transformation is the watchword at the SiriusDecisions 2017 Summit. It’s also a watchword in digital marketing in general, which...
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Jewel delivered the keynote address to kick off Sirius Decisions 2017 Summit in Las Vegas. (I feel I must pause here to say, yes, that...
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