When it comes to planning large scale, industry-defining events, there is often more than a little gray area for event marketers. This is especially true when trying to build valuable attendee experiences and bring customer stories to life. For Scott Ewart, tackling this challenge is his passion. As a member of the management team for Oracle OpenWorld planning,...
Marketing Events Articles
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- Topics:
- LinkedIn B2B Marketing,
- Marketing Events
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Together, we can do more. This steadfast belief is what drives the LinkedIn Marketing Partner Program, and we’ll be celebrating these powerful alliances during Partner Connect 2018 on Tuesday, October 23rd, at the New York Historical Society, with a developer brunch to follow at our office on October 24th. LinkedIn Partner Connect 2018: What and Why? We are...
- Topics:
- Marketing Events
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How can you get the most out of events from a marketing standpoint? It’s a question that many of us are asking ourselves. And the answer may lie in leveraging video to drive digital event engagement. The unique appeal of events, of course, is that they provide an opportunity to shake hands and interact face-to-face. That kind of relationship-building dynamic can...
- Topics:
- Video Marketing,
- Marketing Events
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Advertising Week is among the most momentous events of the year for marketers around the world. It’s where brands, publishers, and...
- Topics:
- Marketing Events
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People are filing in from all over the world to attend Dreamforce 2018 in San Francisco. In a few days, they’ll file out. In between...
- Topics:
- Marketing Events
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The last few weeks in the marketing universe have been both exciting and contentious. Nike’s choice to select Colin Kaepernick as the...
- Topics:
- Marketing Events