Content Marketing Events Articles

  • Marketing conferences 2017

    30 Quotes That Defined This Year’s Marketing Conference Season

    October 10, 2017

    Editor’s Note: LinkedIn's Steve Kearns, Megan Golden, and Alex Rynne contributed to this post. For B2B marketers, September and October is conference season. Over the past several weeks, the LinkedIn Marketing Solutions team has attended four marketing and advertising events:   MarketingProfs B2B Forum, Boston, October 3-6 Advertising Week New York, September 25...

  • Advertising Week Currency of Trust

    How to Market in the Post-Trust Society

    October 4, 2017

    It’s not difficult to make the case that we live in a post-trust society. As research from the Edelman Trust Barometer shows, trust in major institutions declined in 2017. Trust in non-governmental organizations fell from 55% in 2016 to 53% this year, according to Edelman. Trust in business (53%/52%), media (48%/43%), and government (42%/41%) also declined. In...

  • MarketingProfs

    MarketingProfs Preview: 6 Hand-Selected Sessions for the B2B Marketer

    October 3, 2017

    We’re still absorbing the sights and sounds from last week’s INBOUND 2017, but already another big conference is set to get underway in Boston, with the MarketingProfs B2B Marketing Forum kicking off on Tuesday. At LinkedIn, we are all about staying tuned into the latest B2B marketing trends, so we always eagerly anticipate this annual event. Now in its 11th...

  • HubSpot Inbound

    Why Personalization, Poise and Passion Are Needed to Market...

    September 28, 2017

    2017 has been a year like no other. Our divisive political climate coupled with rapid advances in technology (Think AI, AR, VR) mean...

  • Account Based Marketing

    Cracking the Code to Account Based Marketing on LinkedIn & ...

    September 25, 2017

    Most B2B organizations are focused on lead nurturing. The question is: how do you foster water cooler conversations leading to more...

  • Times Square Advertising Week

    The B2B Marketer’s Guide to Advertising Week 2017

    September 23, 2017

    They say New York City is the center of the universe. While that may not be factually true, few will argue that NYC is the center of...