Content Marketing Events Articles

  • LinkedIn Edelman

    The Power of Content Franchises and Other Lessons Marketers Can Learn from the Entertainment Industry

    January 10, 2017

    The entertainment industry, as demonstrated by the rise of Pandora and Spotify in music and the proliferation of brilliant television (think everything from “The Sopranos” to “Mad Men”), has been on disruption’s front lines. Despite this disruption, Disney produced four separate billion dollar content franchises for the first time in 2016. That financial success...

  • BrandZ Summit 2016

    How to Create B2B Blockbusters and Humanize Storytelling

    November 10, 2016

    “Baseball hasn’t changed in 108 years. Marketing has greatly,” said Dmitri Seredenko, Director & Head of Strategy Practice, Americas at Kantar Vermeer, during the first annual BrandZ™ B2B Summit held in San Francisco on November 3. His nod to the Chicago Cubs’ winning their first World Series in 108 years wasn’t said in jest — instead it emphasized how marketers...

  • Jason Miller Building an Owned Media Empire

    6 Tactics and Strategies for Building an Owned Media Empire

    October 26, 2016

    If you haven’t already noticed by reading previous posts, last week the LinkedIn Marketing Solutions team attended MarketingProf’s B2B Marketing Forum. With Jason Miller, Group Manager, Global Content and Social Media Marketing, making the trip out to Boston via London (his new home) it really felt like the band was back together. Jason’s session, Building an...

  • MarketingProfs B2B Forum

    7 Powerful Takeaways from MarketingProfs B2B Forum

    October 25, 2016

    MarketingProfs 2016 B2B Forum, which was held October 18-21 in Boston, featured dozens of sessions, all designed to give marketers new...

  • Marketing Profs B2B Forum

    7 Can’t Miss Sessions at MarketingProfs B2B Forum

    October 18, 2016

    This week, almost 1,000 B2B marketers are shipping up to Boston for the MarketingProfs B2B Forum, which will take place Oct. 18-21....

  • 7 Content Marketing Lessons from Top-Notch Conference Swag

    October 10, 2016

    One great thing about marketing conference season is the freebies available on the exhibit floor. Call them goodies, giveaways,...