This guest post was contributed by Simon Cook, Managing Director, Cannes Lions International Festival of Creativity. As campaigners for creativity, we believe that creativity can drive business and personal growth and positive change every day of the year. But it’s in June when the global communications community comes together to reboot, check-in and take part...
Marketing Events Articles
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- Marketing Events
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There were a number of remarkable moments that occurred on stage at the 2019 ANA B2B Masters of Marketing Conference that took place last week in Chicago. There was Caterpillar’s Victoria Morrissey, screening the company’s branding spot in Chinese. There was LinkedIn’s Penry Price making that case that marketing (and thus, marketers) make companies grow, which...
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- Marketing Events
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In the digital era of social media and content marketing, there are those who say the need for advertising agencies is waning. This point of view is wrong. On the next “Live With Marketers," LinkedIn’s talk show for the marketing industry, we’ll provide a contrarian perspective, making the case that the utility of the creative agency never dies. “Live With...
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- Marketing Events
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When it comes to planning large scale, industry-defining events, there is often more than a little gray area for event marketers. This...
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- LinkedIn B2B Marketing,
- Marketing Events
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Together, we can do more. This steadfast belief is what drives the LinkedIn Marketing Partner Program, and we’ll be celebrating these...
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- Marketing Events
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How can you get the most out of events from a marketing standpoint? It’s a question that many of us are asking ourselves. And the...
- Topics:
- Video Marketing,
- Marketing Events