Content Marketing Events Articles

  • Cannes B2B marketing winners

    B2B Winners at Cannes Lions: Then and Now

    July 2, 2017

    Over the years, the Cannes Lions Festival of Creativity has not largely been viewed as a B2B-slanting event. Highlighting creativity and innovation in advertising and communications, the big prizes have often gone to high-profile consumer-facing campaigns. But the recent advances of B2B are unmistakable. This surge owes both to the overall growth of the...

  • Future of B2B Marketing

    Video: Digital Transformation Rules at Cannes Lions

    June 30, 2017

    This year, much of the conversation at the Cannes Lions Festival of Creativity, which took place from June 17-24, revolved around the necessity of diversity in the corporate world in general — and at advertising agencies in particular. There was also discussion about how technology — such as artificial intelligence, social media, and virtual reality — both aids...

  • Cannes Lions Festival of Creativity 2017

    The Intersection of Technology and Creativity Dominates Discussion at Cannes Lions

    June 21, 2017

    This year at the Cannes Lions Festival of Creativity, as in recent years, the world’s most influential technology companies — ranging from Twitter and Pinterest to Oracle and Microsoft — have a marketing presence along the Croisette, the avenue that hugs the beach in Cannes. At first glance, it may seem odd that the tech sector has such a strong and visible...

  • Cannes Lions

    4 Tips for B2B Marketers to Get the Most from Cannes Lions ...

    June 18, 2017

    A version of this post originally appeared on The Drum. Highlighting the best and brightest in creativity and innovation, the Cannes...

  • AdvertisingWeek Asia

    5 Big Questions Raised by LinkedIn’s B2B Forum at...

    June 16, 2017

    LinkedIn’s B2B Forum at Advertising Week Asia 2017 in Tokyo, Japan, brought together some of the best marketing minds in the world. We...

  • 7 Takeaways from the ANA’s Masters of B2B Marketing...

    June 4, 2017

    “Change by Design” — that was the theme of the Association of National Advertisers Masters of B2B Marketing conference, which was held...