Over the years, the Cannes Lions Festival of Creativity has not largely been viewed as a B2B-slanting event. Highlighting creativity and innovation in advertising and communications, the big prizes have often gone to high-profile consumer-facing campaigns. But the recent advances of B2B are unmistakable. This surge owes both to the overall growth of the...
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This year, much of the conversation at the Cannes Lions Festival of Creativity, which took place from June 17-24, revolved around the necessity of diversity in the corporate world in general — and at advertising agencies in particular. There was also discussion about how technology — such as artificial intelligence, social media, and virtual reality — both aids...
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This year at the Cannes Lions Festival of Creativity, as in recent years, the world’s most influential technology companies — ranging from Twitter and Pinterest to Oracle and Microsoft — have a marketing presence along the Croisette, the avenue that hugs the beach in Cannes. At first glance, it may seem odd that the tech sector has such a strong and visible...
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A version of this post originally appeared on The Drum. Highlighting the best and brightest in creativity and innovation, the Cannes...
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LinkedIn’s B2B Forum at Advertising Week Asia 2017 in Tokyo, Japan, brought together some of the best marketing minds in the world. We...
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“Change by Design” — that was the theme of the Association of National Advertisers Masters of B2B Marketing conference, which was held...
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