The last few weeks in the marketing universe have been both exciting and contentious. Nike’s choice to select Colin Kaepernick as the face of its new advertising campaign drew widespread global support. But it also garnered criticism from some for its bold commentary on social justice. No matter a marketer’s stance on the Kaepernick debate, Nike’s move calls...
Marketing Events Articles
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The best conference sessions are like the best content marketing: They both provide useful information and are captivating at the same time. At Content Marketing World in Cleveland last week, there were three keynote sessions that stood out for delivering both insight and entertainment. Tina Fey, the former "Saturday Night Live" head writer and creator of “30...
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Technology, collaborative content, video marketing, and ultra-relevant messaging are among prevailing themes on the agenda for INBOUND 2018, set to get underway in Boston this Tuesday. As usual, this year’s conference from the folks at HubSpot will feature a healthy mix of marketing, sales, and general business guidance from an esteemed roster of speakers and...
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Content marketing is all over the place these days. So many channels, so many formats, so many wildly different styles. But for one...
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The job of a modern marketer gets more complex by the day. The wealth of data we have at our fingertips enables us to tell more...
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About 500 marketers gathered in Chicago earlier this week for the ANA’s B2B Masters of Marketing Conference. The three-day event...
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