Content Marketing Tools Articles

  • girl shows a guy something on her windows tablet

    What Is Website Retargeting and How Can Marketers Benefit from It?

    August 18, 2018

    If you’re interested in re-engaging potential customers who have visited your website but haven’t yet taken an action, then website retargeting is a marketing tactic you should know about. This guide covers the basics of website retargeting and provides practical information to help you set-up cost-effective retargeting campaigns that reach your target audience,...

  • 13 Free (or Almost Free) Content Marketing Tools to Make You More Effective

    May 17, 2016

    One of the best things about living and working in this day and age? The absolute plethora of cool tools that help make us all look like geniuses. Here’s a quick round-up of the top 13 killer apps every content marketer should know about. Keyword Research 1. Answer the Public: Don’t be fooled by the pretty face. This web app offers a powerful way to explore...

  • Launching LinkedIn Agency Aces: The Ultimate Quiz for the Advertising Agency World

    November 25, 2015

    There is a lot to learn around marketing in the vast and increasingly complex world of Digital. With over 400 million members worldwide, it is essential for agency contacts to be in the know on the strategies to leverage LinkedIn to get their message across to a professional audience. Introducing LinkedIn Agency Aces – LinkedIn has devised a 4-week quiz...

  • 5 Essential Strategies for Using Ads in Your Next Inbound...

    November 3, 2015

    Editor's Note: This post was contributed by Marcus Andrews, Product Marketing Manager at HubSpot. At HubSpot, our relationship with...

  • Introducing Your New LinkedIn Content Marketing Tactical...

    October 14, 2015

    79% of B2B marketers believe that social media is an effective marketing channel. But while people spend time on other social channels...

  • Announcing the 2015 10 Most Influential Brands on LinkedIn

    Announcing the 2015 10 Most Influential Brands on LinkedIn

    June 18, 2015

    For brand marketers using LinkedIn it’s imperative for them to be able to measure their content marketing efforts. At LinkedIn,...