Content Marketing Tools Articles

  • Mother with child on lap looking at laptop on table.

    Creating Content With Limited Resources: Strategies and Examples

    May 14, 2021

    The content machine never stops churning. Creators face the arduous task of continually spinning up media that’s attention-grabbing, informative and engaging—often, with limited resources and on a tight timeline. You’ve been there before: on the clock to create content for LinkedIn Sponsored Content ads or write a blog post, with no real starting point. Somehow,...

  • A woman sitting at her desk with her monitor in front of her while looking directly in to the camera.

    3 Ways to Transform Your B2B Content into an ABM-Powered Marketing Experience

    February 25, 2021

    Editor’s note: This post was written by Millie Resnick, VP of Product Marketing at Bombora. It is based on key takeaways from a Bombora webinar featuring three content marketing specialists: Rachel Rickles (Senior Content Marketing Evangelist, LinkedIn), Hillary Lupo Carpio (Director of ABM, Snowflake), and Arturo Siguenza (Senior Manager, Brand, Citrix). View...

  •  Marketing Tools are like Paintbrushes

    What Are the Preferred Marketing Tools for Content Teams in 2018?

    December 20, 2018

    What if your marketing toolbox vanished overnight? That won’t happen, but have you actually inventoried all the marketing tools your team uses? It’s hard to pin down an average quantity, but you needn’t look far to find dozens of listicles detailing dozens upon dozens of marketing tools “we use daily.” The more you ponder this tool-less scenario, the more you...

  • Female office worker sitting at conference room table and taking notes with pen and paper

    Sorry, But I Can’t “Add SEO” To Your Weak Content

    December 18, 2018

    Editor's Note: This post was contributed by Gaetano DiNardi, Director of Demand Generation @ Nextiva. SEO has gone from cryptic to...

  • girl shows a guy something on her windows tablet

    What Is Website Retargeting and How Can Marketers Benefit...

    August 18, 2018

    If you’re interested in re-engaging potential customers who have visited your website but haven’t yet taken an action, then website...

  • 13 Free (or Almost Free) Content Marketing Tools to Make...

    May 17, 2016

    One of the best things about living and working in this day and age? The absolute plethora of cool tools that help make us all look...