Content Marketing Tools Articles

  •  Marketing Tools are like Paintbrushes

    What Are the Preferred Marketing Tools for Content Teams in 2018?

    December 20, 2018

    What if your marketing toolbox vanished overnight? That won’t happen, but have you actually inventoried all the marketing tools your team uses? It’s hard to pin down an average quantity, but you needn’t look far to find dozens of listicles detailing dozens upon dozens of marketing tools “we use daily.” The more you ponder this tool-less scenario, the more you...

  • Female office worker sitting at conference room table and taking notes with pen and paper

    Sorry, But I Can’t “Add SEO” To Your Weak Content

    December 18, 2018

    Editor's Note: This post was contributed by Gaetano DiNardi, Director of Demand Generation @ Nextiva.  SEO has gone from cryptic to crucial. Google alone processes more than 3.5 billion queries per day. Time and time again, I see it - yet another startup trying to make noise in the content arena. They start spewing out dozens of mediocre blog posts day after day...

  • girl shows a guy something on her windows tablet

    What Is Website Retargeting and How Can Marketers Benefit from It?

    August 18, 2018

    If you’re interested in re-engaging potential customers who have visited your website but haven’t yet taken an action, then website retargeting is a marketing tactic you should know about. This guide covers the basics of website retargeting and provides practical information to help you set-up cost-effective retargeting campaigns that reach your target audience,...

  • 13 Free (or Almost Free) Content Marketing Tools to Make...

    May 17, 2016

    One of the best things about living and working in this day and age? The absolute plethora of cool tools that help make us all look...

  • Launching LinkedIn Agency Aces: The Ultimate Quiz for the...

    November 25, 2015

    There is a lot to learn around marketing in the vast and increasingly complex world of Digital. With over 400 million members...

  • 5 Essential Strategies for Using Ads in Your Next Inbound...

    November 3, 2015

    Editor's Note: This post was contributed by Marcus Andrews, Product Marketing Manager at HubSpot. At HubSpot, our relationship with...