As a marketer, one of the best recent events I experienced was led by writer, comedian, and activist Baratunde Thurston, author of “How to be Black,” former Supervising Producer of Digital Expansion for The Daily Show with Trevor Noah, and creator of the How to Citizen podcast. It was really exciting to hear Baratunde sit down with Adobe’s VP of its Digital...
Content Marketing Webinars Articles
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There’s a certain magic to witnessing something live and in-person. It’s why many people count the time they saw their favorite band in concert, or took in an epic sporting event from the stands, among their most cherished memories. It’s also why the best keynote speakers are must-see attractions when we attend events and conferences. They have the ability to...
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As marketers grapple with changes to data privacy legislation and the upcoming deprecation of third-party cookies, it’s becoming increasingly important for advertisers to find reliable ways to reach their audiences. At 4C, we’re seeing brands turning to media channels, such as LinkedIn, where audience data is native to the platform and where highly engaged...
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Editor's Note: A webinar exploring the Binet & Field research covered in this post takes place Monday, November 11, at noon ET....
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Every marketing campaign aims to deliver a positive return-on-investment. Not all marketing campaigns are designed to directly...
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Are you marketing on LinkedIn? Are you looking to see a higher ROI from your campaigns? Do you want to take part in an interactive...
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