Content Marketing Webinars Articles

  • Young woman working from home

    6 Things to Live by as Marketers in a World Where Taking a Stand Matters

    April 30, 2021

    As a marketer, one of the best recent events I experienced was led by writer, comedian, and activist Baratunde Thurston, author of “How to be Black,” former Supervising Producer of Digital Expansion for The Daily Show with Trevor Noah, and creator of the How to Citizen podcast. It was really exciting to hear Baratunde sit down with Adobe’s VP of its Digital...

  • Woman with headphones laughing at laptop

    Wow the Crowd: Tips from Top Speakers to Bring Your Virtual Events to Life

    November 17, 2020

    There’s a certain magic to witnessing something live and in-person. It’s why many people count the time they saw their favorite band in concert, or took in an epic sporting event from the stands, among their most cherished memories. It’s also why the best keynote speakers are must-see attractions when we attend events and conferences. They have the ability to...

  • Woman with Earphones Watching Video

    Why Reaching Your Audience in a Closed Ecosystem Drives Better Marketing Results

    July 29, 2020

    As marketers grapple with changes to data privacy legislation and the upcoming deprecation of third-party cookies, it’s becoming increasingly important for advertisers to find reliable ways to reach their audiences. At 4C, we’re seeing brands turning to media channels, such as LinkedIn, where audience data is native to the platform and where highly engaged...

  • emotions in B2B marketing

    Why B2B Marketers Need to Get in Touch with Their Feelings

    November 10, 2019

    Editor's Note: A webinar exploring the Binet & Field research covered in this post takes place Monday, November 11, at noon ET....

  • Introducing a Webinar Series Designed to Help You Measure What Matters

    You're Invited to a Morning Talk Show with Marketers

    April 21, 2017

    Every marketing campaign aims to deliver a positive return-on-investment. Not all marketing campaigns are designed to directly...

  • Secret Sauce to Marketing on LinkedIn

    Live from LinkedIn: A webcast for practitioners, by...

    January 25, 2017

    Are you marketing on LinkedIn? Are you looking to see a higher ROI from your campaigns? Do you want to take part in an interactive...