Every marketing campaign aims to deliver a positive return-on-investment. Not all marketing campaigns are designed to directly generate revenues, but all of them are working toward that goal in one way or another. The challenge for marketers is that ROI isn’t always easy to prove. Some benefits of marketing—brand lift, for example—offer value that can be hard to...
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Are you marketing on LinkedIn? Are you looking to see a higher ROI from your campaigns? Do you want to take part in an interactive webcast where you can get your questions answered by the marketers who run campaigns on the LinkedIn platform every day? Then this webcast, Secret Sauce to Marketing on LinkedIn, is for you. Join us for an exclusive live conversation...
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A few months ago I braved the heat of the summer subway and hopped the PATH to Jersey to see Gary Vaynerchuk keynote at Propeller Fest. Up until now, I had been doing everything I could to dodge the #AskGaryVee bandwagon. Yet, somehow I found myself on a train to the “dirty jers” to see what the rage was all about. I thought, at best, maybe I’d make some good...
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The words “audit” and “fast” are rarely used in the same breath. Many marketers realize they need to conduct a content audit, but...
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There is a lot of noise in financial services marketing. Marketers know that only targeted and well-executed messages will cut through...
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The long tail of the Internet has something for everyone. Sites that speak to your political persuasion. Sites that dissect your...
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