As marketers grapple with changes to data privacy legislation and the upcoming deprecation of third-party cookies, it’s becoming increasingly important for advertisers to find reliable ways to reach their audiences. At 4C, we’re seeing brands turning to media channels, such as LinkedIn, where audience data is native to the platform and where highly engaged...
Content Marketing Webinars Articles
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Editor's Note: A webinar exploring the Binet & Field research covered in this post takes place Monday, November 11, at noon ET. Register for the webinar. A version of this post originally appeared on the the LinkedIn Sales and Marketing Blog in EMEA. Ignoring people’s feelings is rarely a good strategy when it comes to building relationships, both in our...
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Every marketing campaign aims to deliver a positive return-on-investment. Not all marketing campaigns are designed to directly generate revenues, but all of them are working toward that goal in one way or another. The challenge for marketers is that ROI isn’t always easy to prove. Some benefits of marketing—brand lift, for example—offer value that can be hard to...
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Are you marketing on LinkedIn? Are you looking to see a higher ROI from your campaigns? Do you want to take part in an interactive...
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A few months ago I braved the heat of the summer subway and hopped the PATH to Jersey to see Gary Vaynerchuk keynote at Propeller Fest...
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The words “audit” and “fast” are rarely used in the same breath. Many marketers realize they need to conduct a content audit, but...
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