Content Marketing Webinars Articles

  • Woman with Earphones Watching Video

    Why Reaching Your Audience in a Closed Ecosystem Drives Better Marketing Results

    July 29, 2020

    As marketers grapple with changes to data privacy legislation and the upcoming deprecation of third-party cookies, it’s becoming increasingly important for advertisers to find reliable ways to reach their audiences. At 4C, we’re seeing brands turning to media channels, such as LinkedIn, where audience data is native to the platform and where highly engaged...

  • emotions in B2B marketing

    Why B2B Marketers Need to Get in Touch with Their Feelings

    November 10, 2019

    Editor's Note: A webinar exploring the Binet & Field research covered in this post takes place Monday, November 11, at noon ET. Register for the webinar. A version of this post originally appeared on the the LinkedIn Sales and Marketing Blog in EMEA. Ignoring people’s feelings is rarely a good strategy when it comes to building relationships, both in our...

  • Introducing a Webinar Series Designed to Help You Measure What Matters

    You're Invited to a Morning Talk Show with Marketers

    April 21, 2017

    Every marketing campaign aims to deliver a positive return-on-investment. Not all marketing campaigns are designed to directly generate revenues, but all of them are working toward that goal in one way or another. The challenge for marketers is that ROI isn’t always easy to prove. Some benefits of marketing—brand lift, for example—offer value that can be hard to...

  • Secret Sauce to Marketing on LinkedIn

    Live from LinkedIn: A webcast for practitioners, by...

    January 25, 2017

    Are you marketing on LinkedIn? Are you looking to see a higher ROI from your campaigns? Do you want to take part in an interactive...

  • Millennial on bike

    The Cornerstone to Building Your Personal Brand

    August 11, 2016

    A few months ago I braved the heat of the summer subway and hopped the PATH to Jersey to see Gary Vaynerchuk keynote at Propeller Fest...

  • How to Conduct a Content Audit

    Live Webinar: How to Conduct a Content Audit

    June 1, 2016

    The words “audit” and “fast” are rarely used in the same breath. Many marketers realize they need to conduct a content audit, but...