Currency of Trust Articles

  • Digital Trust

    The Five Pillars of Digital Trust

    September 20, 2017

    Who do you trust to tell it to you straight? In our increasingly suspicious and cynical society, the answer is hard to find. The mainstream media, once dependable sources of truth, are no longer the go-to choice for most people. Trust in media has plummeted to 47%, hitting an all-time low in 17 countries, according to Edelman’s latest annual Trust Barometer.1...

  • Why the Medium is the Message When it Comes to Trust

    September 14, 2017

    That I’m a passionate advocate of social media will hardly come as a revelation. It’s transformed the way we live; it’s democratic, unpredictable, exhilarating. And of course it’s those very qualities that make it susceptible to ugliness at times. The brands that succeed in this sometimes frenetic environment are generally those who display the traits we’ve been...

  • Step into Your Communities to Regain Trust

    September 9, 2017

    “Prime Minister, what would you like to tell us about today?” This opening gambit from a UK television presenter in the 1950s, part of a documentary I watched recently about the history of the political interview, reminded me how far we’ve come since that innocent age. Trust was more prevalent then. It allowed politicians to go unchallenged and the media to...

  • Pull Back the Curtain on Your Organization

    September 5, 2017

    JPMorgan Chase boss Jamie Dimon caused quite a stir with his recent remarks in a conference call. His suggestion that current politics...

  • Trust webinar

    The Currency of Trust

    July 19, 2017

    As marketers, we are aware that we live and operate in a ‘post-trust’ world. Following the global financial crisis, the Trust Agenda...