Employee Advocacy Articles

  • LinkedIn Elevate

    Three Companies Transforming Content Marketing by Empowering Their Employees

    April 21, 2017

    There are plenty of compelling stats that show the advantages of including employee sharing in your content marketing strategy. Our research shows, for example, that the click-through rate on employee shares is 2x higher than company shares of the same content.  And that 3% of employees share content about their company, but they’re responsible for a 32%...

  • A Valuable Guide to Managing a Successful Employee Advocacy Program

    Introducing: Connect the Dots [eBook]

    March 23, 2017

    How do you know when your employee advocacy program is officially “mature”? At what point can you safely describe it as “sophisticated”? These are tough questions to answer because they’re open to interpretation. If you were to ask your marketing peers to evaluate your program for you, though, the ensuing interrogation would take on a common theme: measurement....

  • How GE Overcame Barriers to Social Sharing and Created an Army of Employee Advocates

    March 15, 2017

    This guest post was contributed by Steven Pepe, Global Leader of Commercial Marketing, GE. Nothing beats the power of GE salespeople for delivering brand messages. They know our customers the best, are the most connected, and have the most external networks. Even if we buy TV ads during Sunday night football, it still wouldn’t be as authentic as our own sales...

  • How to Create a Global Employee Advocacy Program

    March 9, 2017

    If your organization has established a successful employee advocacy program on a small scale, taking it global is the next step. You...

  • Guy working on laptop

    Why Employee Advocacy Can’t Wait

    March 2, 2017

    Does your organization need to extend its reach and connect with a buyer base that increasingly seeks peer recommendations? If so,...

  • Capgemini

    Capgemini Brings Thought Leadership Content to New...

    February 24, 2017

    This guest post was contributed by Parker Ward, Global Head of Digital and Content, Capgemini. At Capgemini, we’re fortunate to have...