Employee Advocacy Articles

  • Guardrails on a Steep Road

    How to Create a Social Media Policy that Empowers Employee Advocacy

    February 16, 2017

    Imagine being at the top of a steep, winding mountain road. You’re pretty sure you can get to the bottom safely…but if you’re wrong it’s a steep drop and a sudden stop. You might take it way too slow, or you might decide not to make the trip. For many people, the thought of representing their company on social media causes that same level of anxiety and caution....

  • What is employee advocacy?

    What Is Employee Advocacy? What Is It For? Why Does It Matter?

    January 26, 2017

    When the industry starts to buzz about a new tool or tactic, marketers have to choose the right time to jump in. Is this the next new norm, or just the latest shiny object? Is it getting actual, provable results, or is there nothing underneath the hype? Recently the term “employee advocacy” has attracted a lot of buzz. As with content marketing, it’s something...

  • How HSBC Relationship Managers Build Strong Relationships with Customers Using LinkedIn Elevate

    January 9, 2017

    This guest post was contributed by Camila Romuld, Digital and Social Media Marketing Manager, HSBC. Our relationship managers are the key link between our customers and HSBC in our thousands of offices all over the world. We value their knowledge of our services and their customers’ markets. Within HSBC, we knew that the relationship managers do much more than...

  • LinkedIn Elevate

    How Procore Showcases Innovative Thinking and Influences...

    December 23, 2016

    Editor's Note: This post was contributed by Carey Larson, Social Marketing Manager, at Procore. At Procore, we’re proud of our...

  • Content Marketing and Employee Advocacy

    Why Content Marketing Needs Employee Advocacy

    December 8, 2016

    An employee advocacy program makes it easy for your employees to share content that enhances their personal brand and the corporate...

  • Hershey Chocolate

    Hershey’s Drives Awareness for Their Corporate Brand with...

    December 3, 2016

    Editor's Note: Sarah Dull is a Corporate Reputation and Social Media Manager at The Hershey Company Just about everyone knows Hershey’...