Employee Advocacy Articles

  • How HSBC Relationship Managers Build Strong Relationships with Customers Using LinkedIn Elevate

    January 9, 2017

    This guest post was contributed by Camila Romuld, Digital and Social Media Marketing Manager, HSBC. Our relationship managers are the key link between our customers and HSBC in our thousands of offices all over the world. We value their knowledge of our services and their customers’ markets. Within HSBC, we knew that the relationship managers do much more than...

  • LinkedIn Elevate

    How Procore Showcases Innovative Thinking and Influences Sales with LinkedIn Elevate

    December 23, 2016

    Editor's Note: This post was contributed by Carey Larson, Social Marketing Manager, at Procore. At Procore, we’re proud of our knowledge of the construction industry, and we love to share what we know. We even created The Jobsite, our own news website on construction trends, which we fill with content from our own industry experts. We’ve always been rich in...

  • Content Marketing and Employee Advocacy

    Why Content Marketing Needs Employee Advocacy

    December 8, 2016

    An employee advocacy program makes it easy for your employees to share content that enhances their personal brand and the corporate brand. There are plenty of benefits for both parties: Employees can expand their personal networks, become known as thought leaders, and connect with the company in a more meaningful way. Your organization benefits from an expanded...

  • Hershey Chocolate

    Hershey’s Drives Awareness for Their Corporate Brand with...

    December 3, 2016

    Editor's Note: Sarah Dull is a Corporate Reputation and Social Media Manager at The Hershey Company Just about everyone knows Hershey’...

  • 5 Myths About Employee Advocacy

    5 Myths About Employee Advocacy

    November 17, 2016

    A myth that becomes ingrained in culture can be a powerful negative influence. For example, back in the days of Christopher Columbus,...

  • LinkedIn Elevate

    6 Employee Advocacy Missteps to Avoid

    November 3, 2016

    A successful employee advocacy program can help your organization reach new audiences, empower employees to become thought leaders,...