Employee Advocacy Articles

  • Happy Employees at work

    3 Ideas to Develop a Corporate Culture that Boosts Employee Advocacy

    December 7, 2017

    If your employees are happy at work, they are more likely to advocate on behalf of your brand. That’s why it is essential to foster a workplace environment and culture that elevate the employee experience. We scoured the web for real-world examples of companies that do just that. Read on to find out what these organizations have in common—besides corporate...

  • Employee Advocacy

    How to Encourage Employees to Advocate for Your Brand on Social Media

    October 26, 2017

    If social media is already part of your organization’s marketing strategy, then it only makes sense to add employee advocacy to the mix. By leveraging your employees as brand ambassadors, you can quickly and measurably increase your social media reach with the audience you’re trying to engage. Here are five ways to get your employees jazzed up for social media...

  • Beyond Employee Advocacy: Fostering Thought Leadership

    September 14, 2017

    There are several stages of maturity in employee advocacy. It starts with infancy, when employees are informally posting on social media on the brand’s behalf. The next stage—call it adolescence—involves taking a strategic approach. That means creating an official employee advocacy program with support from upper management. After that, the focus shifts to...

  • Millennials working together

    How DocuSign Fuels their Employee Advocacy Program for...

    July 13, 2017

    Editor's Note: This post was contributed by Gregor Perotto, Senior Director, Global Corporate Marketing & Communications at DocuSign,...

  • Employee Advocacy: Go the Distance eBook Cover

    Is Your Employee Advocacy Program Ready to Go the Distance?...

    June 27, 2017

    On your marks! Get set! Go! Any good runner knows that the race doesn’t begin when the starting pistol fires. It starts days and weeks...

  • Colleagues

    Rackspace Earns Over $1 Million through Employee Sharing

    June 14, 2017

    Editor's Note: This post was contributed by Elizabeth Jurewicz, Social Enablement Strategist at Rackspace. Rackspace is a...