Employee Advocacy Articles

  • Beyond Employee Advocacy: Fostering Thought Leadership

    September 14, 2017

    There are several stages of maturity in employee advocacy. It starts with infancy, when employees are informally posting on social media on the brand’s behalf. The next stage—call it adolescence—involves taking a strategic approach. That means creating an official employee advocacy program with support from upper management. After that, the focus shifts to...

  • Millennials working together

    How DocuSign Fuels their Employee Advocacy Program for Perpetual Engagement

    July 13, 2017

    Editor's Note: This post was contributed by Gregor Perotto, Senior Director, Global Corporate Marketing & Communications at DocuSign, Inc. DocuSign is the pioneer and global standard for e-signature and Digital Transaction Management (DTM). We help inidividuals and organizations of every size, industry and geography make the digital transformation by empowering...

  • Employee Advocacy: Go the Distance eBook Cover

    Is Your Employee Advocacy Program Ready to Go the Distance? [eBook]

    June 27, 2017

    On your marks! Get set! Go! Any good runner knows that the race doesn’t begin when the starting pistol fires. It starts days and weeks beforehand, with training, strategy, and preparation. Runners need to be physically and mentally ready for the challenge before them. The right groundwork can mean the difference between collapsing after the first mile and...

  • Colleagues

    Rackspace Earns Over $1 Million through Employee Sharing

    June 14, 2017

    Editor's Note: This post was contributed by Elizabeth Jurewicz, Social Enablement Strategist at Rackspace. Rackspace is a...

  • Nvidia Employee Advocacy

    Broadening the Reach and Impact of Content Through Employee...

    May 25, 2017

    From artificial intelligence and virtual reality to gaming and self-driving cars, NVIDIA has made amazing breakthroughs and created...

  • LinkedIn Elevate

    Three Companies Transforming Content Marketing by...

    April 21, 2017

    There are plenty of compelling stats that show the advantages of including employee sharing in your content marketing strategy. Our...