Employee Advocacy Articles

  • your employee advocacy checklist fit to print

    An Employee Advocacy Program Checklist Fit to Print

    June 24, 2018

    If you’re a marketer charged with implementing a full scale employee advocacy program for your enterprise (or even SMB) operation, you’re faced with a seemingly daunting task. In a company with more than 50 people, it’s no longer enough to stick your head over the cubicle partition to ask Fred if he can tweet about the new product update you’re rolling out. Nor...

  • Coworkers Talking Happily

    9 Marketing Experts Define Employee Advocacy in One Sentence

    May 29, 2018

    Like many terms and phrases, the definition of employee advocacy varies based on the source. In the past, we have offered our own extremely simple interpretation: “the promotion of your company by the people who work for it.” And in a nutshell, that’s what employee advocacy is all about. But there are many different layers and components to this critical...

  • Employee Advocacy Edition

    LinkedIn Presents the Future: Employee Advocacy Edition

    May 13, 2018

    Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for employee advocacy. The previous videos in the series can viewed here. Employee advocacy, which is the promotion of a company by the people who work for it, has always been important. A brand’s employees have always been its best advocates. The problem...

  • your employee advocacy program pocket guide

    Making the Case for Employee Advocacy: A Pocket Guide

    April 25, 2018

    Editor's Note: You'll find your handy pocket guide at the end of this article. As Michael Brenner points out in the intro to LinkedIn’...

  • Network Effect of Employee Advocacy

    How the Network Effect of Employee Advocacy Amplifies Your ...

    March 29, 2018

    In the age of content saturation and ad-blocking proliferation, marketing reach is more elusive than ever before. Simply getting your...

  • Happy and Engaged Employees in Office

    What is Employee Advocacy and How Do Marketers Win With It?

    March 13, 2018

    It goes without saying that a company’s employees are its most valuable assets. A happy and productive workforce leads to growth,...