If you’ve ever considered an employee advocacy program for your organization, or have even heard of the term employee advocacy, you’re probably aware there are a bevy of different tools & programs available. And while 94% of B2B buyers conduct online research at some point in the buying process (Accenture), getting a true sense of a tools and capabilities can be...
Employee Advocacy Articles
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- Topics:
- LinkedIn Elevate,
- Employee Advocacy
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If you’re a marketer charged with implementing a full scale employee advocacy program for your enterprise (or even SMB) operation, you’re faced with a seemingly daunting task. In a company with more than 50 people, it’s no longer enough to stick your head over the cubicle partition to ask Fred if he can tweet about the new product update you’re rolling out. Nor...
- Topics:
- Employee Advocacy,
- LinkedIn Elevate
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Like many terms and phrases, the definition of employee advocacy varies based on the source. In the past, we have offered our own extremely simple interpretation: “the promotion of your company by the people who work for it.” And in a nutshell, that’s what employee advocacy is all about. But there are many different layers and components to this critical...
- Topics:
- LinkedIn Elevate,
- Employee Advocacy
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Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for employee advocacy....
- Topics:
- Employee Advocacy,
- B2B Marketing Beat
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Editor's Note: You'll find your handy pocket guide at the end of this article. As Michael Brenner points out in the intro to LinkedIn’...
- Topics:
- LinkedIn Elevate,
- Employee Advocacy
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In the age of content saturation and ad-blocking proliferation, marketing reach is more elusive than ever before. Simply getting your...
- Topics:
- Employee Advocacy,
- LinkedIn Elevate