Employee Advocacy Articles

  • Coworkers Talking Happily

    9 Marketing Experts Define Employee Advocacy in One Sentence

    May 29, 2018

    Like many terms and phrases, the definition of employee advocacy varies based on the source. In the past, we have offered our own extremely simple interpretation: “the promotion of your company by the people who work for it.” And in a nutshell, that’s what employee advocacy is all about. But there are many different layers and components to this critical...

  • Employee Advocacy Edition

    LinkedIn Presents the Future: Employee Advocacy Edition

    May 13, 2018

    Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for employee advocacy. The previous videos in the series can viewed here. Employee advocacy, which is the promotion of a company by the people who work for it, has always been important. A brand’s employees have always been its best advocates. The problem...

  • your employee advocacy program pocket guide

    Making the Case for Employee Advocacy: A Pocket Guide

    April 25, 2018

    Editor's Note: You'll find your handy pocket guide at the end of this article. As Michael Brenner points out in the intro to LinkedIn’s new guide, The Network Effect of Employee Advocacy, we as people “are all now the most important source of information for each other.” With trust toward institutions reaching disturbing lows, and with skepticism toward...

  • Network Effect of Employee Advocacy

    How the Network Effect of Employee Advocacy Amplifies Your ...

    March 29, 2018

    In the age of content saturation and ad-blocking proliferation, marketing reach is more elusive than ever before. Simply getting your...

  • Happy and Engaged Employees in Office

    What is Employee Advocacy and How Do Marketers Win With It?

    March 13, 2018

    It goes without saying that a company’s employees are its most valuable assets. A happy and productive workforce leads to growth,...

  • Engaged Employees Collaborating in Office

    A Step-By-Step Guide to Building a Strategic, Sustainable...

    March 6, 2018

    The Wright brothers didn’t become famous for being the first people to ever put a plane in the air. Their claim to fame is achieving...