If you’re a marketer charged with implementing a full scale employee advocacy program for your enterprise (or even SMB) operation, you’re faced with a seemingly daunting task. In a company with more than 50 people, it’s no longer enough to stick your head over the cubicle partition to ask Fred if he can tweet about the new product update you’re rolling out. Nor...
Employee Advocacy Articles
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- Topics:
- Employee Advocacy,
- LinkedIn Elevate
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Like many terms and phrases, the definition of employee advocacy varies based on the source. In the past, we have offered our own extremely simple interpretation: “the promotion of your company by the people who work for it.” And in a nutshell, that’s what employee advocacy is all about. But there are many different layers and components to this critical...
- Topics:
- LinkedIn Elevate,
- Employee Advocacy
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Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for employee advocacy. The previous videos in the series can viewed here. Employee advocacy, which is the promotion of a company by the people who work for it, has always been important. A brand’s employees have always been its best advocates. The problem...
- Topics:
- Employee Advocacy,
- B2B Marketing Beat
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Editor's Note: You'll find your handy pocket guide at the end of this article. As Michael Brenner points out in the intro to LinkedIn’...
- Topics:
- LinkedIn Elevate,
- Employee Advocacy
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In the age of content saturation and ad-blocking proliferation, marketing reach is more elusive than ever before. Simply getting your...
- Topics:
- Employee Advocacy,
- LinkedIn Elevate
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It goes without saying that a company’s employees are its most valuable assets. A happy and productive workforce leads to growth,...
- Topics:
- LinkedIn Elevate,
- Employee Advocacy,
- B2B University