Employee Advocacy Articles

  • 5 Common Misconceptions About LinkedIn Elevate

    5 Common Misconceptions About LinkedIn Elevate

    October 25, 2018

    If you’ve ever considered an employee advocacy program for your organization, or have even heard of the term employee advocacy, you’re probably aware there are a bevy of different tools & programs available. And while 94% of B2B buyers conduct online research at some point in the buying process (Accenture), getting a true sense of a tools and capabilities can be...

  • your employee advocacy checklist fit to print

    An Employee Advocacy Program Checklist Fit to Print

    June 24, 2018

    If you’re a marketer charged with implementing a full scale employee advocacy program for your enterprise (or even SMB) operation, you’re faced with a seemingly daunting task. In a company with more than 50 people, it’s no longer enough to stick your head over the cubicle partition to ask Fred if he can tweet about the new product update you’re rolling out. Nor...

  • Coworkers Talking Happily

    9 Marketing Experts Define Employee Advocacy in One Sentence

    May 29, 2018

    Like many terms and phrases, the definition of employee advocacy varies based on the source. In the past, we have offered our own extremely simple interpretation: “the promotion of your company by the people who work for it.” And in a nutshell, that’s what employee advocacy is all about. But there are many different layers and components to this critical...

  • Employee Advocacy Edition

    LinkedIn Presents the Future: Employee Advocacy Edition

    May 13, 2018

    Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for employee advocacy....

  • your employee advocacy program pocket guide

    Making the Case for Employee Advocacy: A Pocket Guide

    April 25, 2018

    Editor's Note: You'll find your handy pocket guide at the end of this article. As Michael Brenner points out in the intro to LinkedIn’...

  • Network Effect of Employee Advocacy

    How the Network Effect of Employee Advocacy Amplifies Your ...

    March 29, 2018

    In the age of content saturation and ad-blocking proliferation, marketing reach is more elusive than ever before. Simply getting your...