Guest Posts Articles

  • Why Digital Video is Moving from Branding to Sales Tool

    March 26, 2017

    This guest post was contributed by Andy Plesser, Owner of Beet.TV. While brand marketers have employed marketing mix modeling for a long time, it’s not the most effective way to measure the return on digital video. That’s where attribution comes in. In this video, shot at the Beet.TV Summit, Jim Spaeth, a Partner at the Sequent Partners consultancy, says,...

  • WPP’s Sorrell: It’s Still Not the Year of Mobile Advertising

    March 12, 2017

    This guest post was contributed by Andy Plesser, Owner of Beet.TV.  Despite years of promise, mobile advertising has still not developed into a full-fledged advertiser medium, because inadequate technology is causing advertisers to hold back on spending. That’s according to the leader of the world’s largest advertising agency holding group, WPP CEO Sir Martin...

  • Today’s Managers: The Caregivers of Tomorrow’s Talent

    June 29, 2016

    This guest post was contributed by Jill Kelly, Chief Communications Officer, DigitasLBi. I just came back from the Cannes Lions International Festival of Creativity, and it is abundantly clear that creativity is alive and well and remains the visible currency for humanity to express itself. Cannes Grand Prix winners The Next Rembrandt (JWT for ING) and Justino (...

  • Avoiding the Knee-Jerk: Why Digital Is Everything But Not...

    June 27, 2016

    Sunday morning after… I’m sitting in front of my keyboard watching the sun come up over the beach in Cannes…still basking in the glow...

  • Talent: If You Don't Evolve, You Dissolve

    June 23, 2016

    This guest post was contributed by Steve Blakeman, Managing Director, OMD. This post is part of our coverage of the Cannes Lions...

  • 5 Big Money Stories of 2015

    December 21, 2015

    It’s that time of year…when we reflect on the year that was and look back at the big stories that shaped the financial world. Of...