Guest Posts Articles

  • WPP’s Sorrell: It’s Still Not the Year of Mobile Advertising

    March 12, 2017

    This guest post was contributed by Andy Plesser, Owner of Beet.TV.  Despite years of promise, mobile advertising has still not developed into a full-fledged advertiser medium, because inadequate technology is causing advertisers to hold back on spending. That’s according to the leader of the world’s largest advertising agency holding group, WPP CEO Sir Martin...

  • Today’s Managers: The Caregivers of Tomorrow’s Talent

    June 29, 2016

    This guest post was contributed by Jill Kelly, Chief Communications Officer, DigitasLBi. I just came back from the Cannes Lions International Festival of Creativity, and it is abundantly clear that creativity is alive and well and remains the visible currency for humanity to express itself. Cannes Grand Prix winners The Next Rembrandt (JWT for ING) and Justino (...

  • Avoiding the Knee-Jerk: Why Digital Is Everything But Not Everything Is Digital at Cannes

    June 27, 2016

    Sunday morning after… I’m sitting in front of my keyboard watching the sun come up over the beach in Cannes…still basking in the glow of our being recognized as the number 3 network in the world at the Cannes Lions International Festival of Creativity…and pondering what to write…what to share…what to comment on regarding my experience this week that wasn’t...

  • Talent: If You Don't Evolve, You Dissolve

    June 23, 2016

    This guest post was contributed by Steve Blakeman, Managing Director, OMD. This post is part of our coverage of the Cannes Lions...

  • 5 Big Money Stories of 2015

    December 21, 2015

    It’s that time of year…when we reflect on the year that was and look back at the big stories that shaped the financial world. Of...

  • 5 Essential Strategies for Using Ads in Your Next Inbound...

    November 3, 2015

    Editor's Note: This post was contributed by Marcus Andrews, Product Marketing Manager at HubSpot. At HubSpot, our relationship with...